gamble and win! the secrets of a food blogger julie niesen gosdin may 8, 2012
who is this chick?social strategist, award-winning blogger http://winemedinemecincinnati.com featured in: ...
taking a gamble
old guard vs. upstarts
old guard vs. upstarts• influenced by editorial
old guard vs. upstarts• influenced by editorial• influenced by advertising
old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts
old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts• rules & traditions
old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts• rules & traditions• ...
old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising• expense acc...
old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer ad...
old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer ad...
old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer ad...
old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer ad...
method to the madness
method to the madness• New Places
method to the madness• New Places• Old Favorites
method to the madness• New Places• Old Favorites• Unique Experiences
method to the madness• New Places• Old Favorites• Unique Experiences• Reader/PR Suggestions
method to the madness• New Places• Old Favorites• Unique Experiences• Reader/PR Suggestions• Serendipity
influences
influences• local chefs & restaurants
influences• local chefs & restaurants• saveur
influences• local chefs & restaurants• saveur• food + wine
influences• local chefs & restaurants• saveur• food + wine• the kitchn
influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats
influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow
influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic
influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic• ...
influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic• ...
The High Rollers(they aren’t who you think.)
1 = 3000
what are they saying?
what are they saying?
what are they saying?
what are they saying?
what are they saying?
what are they saying?
what are they saying?
what are they saying?
catering to the influencers
catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)
catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of busin...
catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of busi...
catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of busi...
listen.
questions?• slideshare.net/winemedineme• winemedinemecinci@gmail.com• @winemedineme
NACE Presentation: Customer Insight
of 48

NACE Presentation: Customer Insight

Published on: Mar 3, 2016
Published in: Entertainment & Humor      Business      
Source: www.slideshare.net


Transcripts - NACE Presentation: Customer Insight

  • 1. gamble and win! the secrets of a food blogger julie niesen gosdin may 8, 2012
  • 2. who is this chick?social strategist, award-winning blogger http://winemedinemecincinnati.com featured in: The Washington Post The Cincinnati Enquirer Metromix Slashfood (now Huffington Post)City Beat Best of Cincinnati 2009-2012 Express Cincinnati
  • 3. taking a gamble
  • 4. old guard vs. upstarts
  • 5. old guard vs. upstarts• influenced by editorial
  • 6. old guard vs. upstarts• influenced by editorial• influenced by advertising
  • 7. old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts
  • 8. old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts• rules & traditions
  • 9. old guard vs. upstarts• influenced by editorial• influenced by advertising• expense accounts• rules & traditions• the final word
  • 10. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising• expense accounts• rules & traditions• the final word
  • 11. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts• rules & traditions• the final word
  • 12. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts • paid out of own pocket• rules & traditions• the final word
  • 13. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts • paid out of own pocket• rules & traditions • few conventions• the final word
  • 14. old guard vs. upstarts• influenced by editorial • no editorial oversight• influenced by advertising • fewer advertisers• expense accounts • paid out of own pocket• rules & traditions • few conventions• the final word • influence varies
  • 15. method to the madness
  • 16. method to the madness• New Places
  • 17. method to the madness• New Places• Old Favorites
  • 18. method to the madness• New Places• Old Favorites• Unique Experiences
  • 19. method to the madness• New Places• Old Favorites• Unique Experiences• Reader/PR Suggestions
  • 20. method to the madness• New Places• Old Favorites• Unique Experiences• Reader/PR Suggestions• Serendipity
  • 21. influences
  • 22. influences• local chefs & restaurants
  • 23. influences• local chefs & restaurants• saveur
  • 24. influences• local chefs & restaurants• saveur• food + wine
  • 25. influences• local chefs & restaurants• saveur• food + wine• the kitchn
  • 26. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats
  • 27. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow
  • 28. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic
  • 29. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic• huffington food
  • 30. influences• local chefs & restaurants• saveur• food + wine• the kitchn• serious eats• chow• food republic• huffington food• experiences
  • 31. The High Rollers(they aren’t who you think.)
  • 32. 1 = 3000
  • 33. what are they saying?
  • 34. what are they saying?
  • 35. what are they saying?
  • 36. what are they saying?
  • 37. what are they saying?
  • 38. what are they saying?
  • 39. what are they saying?
  • 40. what are they saying?
  • 41. catering to the influencers
  • 42. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)
  • 43. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of business benefits
  • 44. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of business benefits• reach out to influential bloggers (kya)
  • 45. catering to the influencers• monitor yelp, the knot, urbanspoon reviews (as appropriate)• take advantage of business benefits• reach out to influential bloggers (kya)• don’t ignore complaints
  • 46. listen.
  • 47. questions?• slideshare.net/winemedineme• winemedinemecinci@gmail.com• @winemedineme

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