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other content is doing that
- Helps tea...
Good Video Content
‘ . - Be relevant
- Be true to your brand
. - Don’t be boring!
3 ‘~ - Autoplay vs. Not Autopla...
Creating aVideo
- Video content begins with an Idea
- Interests of your target market
- SurveyMonkey. com
- Soovle. com
-...
Creating aVideo
- Video Ideas
- Tell your story
- Demonstrate your products
- Add a video to your landing page
- Tips for...
- Lighting Tips
; - MORE lights!
- Good lighting connects you with the viewer
1 - 3 point lighting
- Lighting Resource...
Creating aVideo
- Audio Tips
- Use a separate mic to record clear audio
- TEST your audio before recording
- Where to p...
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- Would I share this video...
Optimizing Your Video
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- How to create aYouTube Channel: y
- How to customize your YouTube Channel:
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- Use your keyword phrases
- Add tags
- Privacy settings should be p...
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More Resources
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of 18

Free bWyse Workshop: Creating Videos for Social Media and Your Website

Video is extremely important on the internet. Does your business use video effectively on your website? Do you know how to make quick and easy video blogs? Have you already created a YouTube channel? If you're ready to make your website more engaging to your visitors, you'll want to join Wendy and June of bWyse as they outline the strategy and tactics for effective use of video on your website and on your Social Media accounts. At the end of our edutainment workshop you will: · Understand why video is so very important. · Be able to use video on your website. · Know basic editing techniques. · Understand how to work your YouTube Channel. · and much, much more! Videos continue to be extremely important on the internet. Does your business use video effectively on your website? Do you know how to make quick and easy video blogs? Have you already created a YouTube channel? Don't know where or how to begin? Join us as we explore the world of video and learn how to create, edit and add videos to your website. For More Information: http://www.bwyseinternetmarketing.com/internetmarketingservices.asp?catid=9&itemid=93 To RSVP - Email: info@bWyse.com or call (425) 885-9976
Published on: Mar 4, 2016
Published in: Social Media      
Source: www.slideshare.net


Transcripts - Free bWyse Workshop: Creating Videos for Social Media and Your Website

  • 1. C'33“L/ A71/$13. PRESENTS: @lRE£~Wllttl©‘ “flll©E@$ [F©E’3 8©©lllM, lMlE®lllA MID WDIW2 W/ i‘[‘i%§S’llt'l’E
  • 2. SW1/SE PRESENTS: @lRE£~Wllttl©‘ “flll©E@S [F©E’3 S©©lllM, lMlE®lllA MID WDIW2 W/ iSSllTl’E
  • 3. Crneating Videos for Social Media and Your Website . -‘:35 . TIE V. ‘ '. _ Presented by: Wendy Ogryzek ‘ ‘. - V 1 #GotbWsed : P1ease check—in on Facebook or Twitter! -. ‘ . ..a 4
  • 4. - Goo xdeo Content - Creating aVideo - OptimizingYourVideo - Video Distribution - Questions &Answers #GotbWysed
  • 5. l ‘ - Some statistics about Video - 85% of internet users watch online videos - 60% of consumers watch Videos - 500 YEARS of YouTube Videos are watched every DAY on Facebook - 700 YouTube Videos are shared on Twitter each MINUTE - 73.3 million viewers watch video on mobile ‘ devices
  • 6. I I A. 1 Why Video? L - Videos deliver context & relevance - no other content is doing that - Helps teach people about your products - It's how the world is communicating today
  • 7. Good Video Content ‘ . - Be relevant - Be true to your brand . - Don’t be boring! 3 ‘~ - Autoplay vs. Not Autoplay - Call to action 5 . / I htt : / / wvvw. Do1larShaveClub. com T7.
  • 8. Creating aVideo - Video content begins with an Idea - Interests of your target market - SurveyMonkey. com - Soovle. com - SocialMention. com - Your business goals and objectives - Solve a problem - Sell more products
  • 9. Creating aVideo - Video Ideas - Tell your story - Demonstrate your products - Add a video to your landing page - Tips for writing video content - Short, sweet messages - Speak using laymen terms - Include your keywords in your voice content - Be entertaining - Tell a story
  • 10. - Lighting Tips ; - MORE lights! - Good lighting connects you with the viewer 1 - 3 point lighting - Lighting Resources - Lighting Kit: - http: / / www. flolight. com/ fluorescent—lighting/ kit- fl- 1 1 0hm3.html - Other photography gear pin board: - htt : / / interest. com/ filmsaboutme/ ear—we—use
  • 11. Creating aVideo - Audio Tips - Use a separate mic to record clear audio - TEST your audio before recording - Where to place the lapel mic? - Resources - Inexpensive Mic: httpzl / wvvw. amazon. com/ Audio- Technica—ATR-3350-Omnidirectional-Condenser- Microphonel dp/ B002H I 9PTO - Technical Tips - Face your primary light source - Use a tripod - Make short videos - End your video with a question
  • 12. Creating aVideo , _ it J / — - Check your video for quality - Do I enjoy watching the video? - Would I share this video? - Am I solving a problem? - Am I proving a unique insight?
  • 13. Optimizing Your Video - Optimized videos can increase viewership by at least 400% ' VlCl€O Share SIICSC . ()nY0u1‘/ Vcbsite: ‘ YOUTUPC - Embed video code - Vimeo - Facebook - Pinterest - Google+
  • 14. - Create aYouTube Channel I y - How to create aYouTube Channel: y - How to customize your YouTube Channel: iii’ ‘A *1»; , . i; .1._ j ‘W gE. .w’. E1:2. 5% 1*-Jar‘ ‘I J Ea, — on 1: I g : "J~*‘--. :'; '%-"9 , i X , . A‘ K "V v(W‘p: TT_ A, ‘ L, _ lnlllubts _ is A 1 V _ .4 ’ _§§ QTIT *1; ’ j T —j.
  • 15. Optimizing Your Video - Add your video to YouTube - Use your keyword phrases - Add tags - Privacy settings should be public - Choose your category - Enable Embedding Distribute Your Videos - Video Distribution - http: //www. OneLoad. com - Share your videos - Tweet your videos - Ask others to share your videos
  • 16. rn vl — More Resources - The Frugal Filmmaker: - httpszl/ www. youtube. com/ user/ thefrugalfilmmaker - Free Video Editing Software: - Andromedia Video Editor - app for editing Android videos - Video Edit - iTunes - app for editing MAC videos - Cute Cut — For iPhone videos - Movie Maker - for editing videos on a PC - Video Transcripts - SpeechPad. com - $1 per minute of video - SpeakerTeXt. com - $1 per minute of video
  • 17. lfil ’Il""'T '7' “'1"‘«II ‘~i 1;‘ | .:l-‘J l. l-L. > 1" . - ab Wendy Ogryzek bWyse Internet Marketing 425-885-9976 Wendy@bwyse. com Please Post a Comment on Facebook: wvvw. facebook. com/ bWyseInternetMarketing and use the hashtag #GotbWysed Thanksll
  • 18. SWTSE PRESENTS: @RE! ATllN© Vfl©E1@S E©R S1@©ll.1All. NlE@ll/ A AND li©&DR WESSUTE

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