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Vfilendy Cgryzek
bJ?7yse Internet Iviarketing
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VJendy@bwyse. com
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FREE Workshop - Writing Content for the Web & Social Media - UPDATED

Good website content is essential to creating a good user experience. Users need to quickly and easily be able to understand what you're saying on your web pages. Join Wendy and June from bWyse for a workshop where you'll learn what good content is ... and how to easily create it! This workshop promised to be fun, interactive and informative. Topics covered include: • How to write offers, advertise events, showcase products • Writing for readability and user conversion • Writing for Search Engine Optimization • Creating a blog publishing calendar • Where to find content inspiration • and much more!
Published on: Mar 4, 2016
Published in: Internet      
Source: www.slideshare.net


Transcripts - FREE Workshop - Writing Content for the Web & Social Media - UPDATED

  • 1. /»: Vliiiyse Internet Marketing Workshop Writing Content for the Web! | (nawYnur Buying Cycle Content Strategy for Webpagus - Unique, thoughtful content for each page _ - Appeal to both "readers" and "Skimmers" lg‘ - Rules to follow: ii - Fast Loading Pages - Great Headlines Agenda /7 ‘i. rklwp; - Favorite Colors - Edit, Edit, Edit - Shameless SelfPromotion
  • 2. Pia bwpse Interne4t? ill: /£Iarl<eting Workshop Writ' Content Strategy for Webpagcs : |Cll mméii - Unique, thoughtful content for each page - Appeal to both “renders" and "skimmers" - Rules to follow: - Fast Loading Pages ' Great Headlines - Favorite Colors - Edit, Edit, Edit - Shameless Self-Promotion
  • 3. riting Content for the Web! wlth Wendy Ogryzek #G otbWysed
  • 4. ‘ii i ‘ ‘fl . '—— . ..‘. /‘v‘4‘v / J ’"~i}; "15?! I v. _» 13 What is Content 81 Why it’s Important I . « Z A : r'—; r »’'A Content Strategy Overview a Content Strategy for Webpages Content Writing Tips ‘P a Different Types of Content fit ~ Social Media Content Writing ~ Questions &Answers :73:/ - o; .; ::“'": .v: .; :: . ' """-. ;4.
  • 5. Why Content Is Important? - Content is What makes people - LIKE you - FIND you - TRUST you - LISTEN to you - BUY from you . . . it’s all about the Words . . . '/ . .—I75:£. :.-
  • 6. g c— K -*’.3.L. ’.w’. ’.. :.'. -.E, M P, .L. ‘~£u, ~’i: g)7 ‘. 37" . '»7.. 'iw-7 a r. - Know Your Audience ~ Describe your niche audience - Know Your Buying Cycle ~ Define the buying steps - Map Your Content to Your Buying Cycle - Create Your Publishing Schedule - Build a chart, update regularly
  • 7. -’ V L‘ ‘ . .3,~. «.-. —.v. u—_< '. , '; 4.. ., . ‘ , _ _ , / ~ ’ -"' A - I I‘ U x . . x, ._ ‘' . ~_ - ’ . -‘ ' , ‘ ‘R’ *; cw Y 312$? B‘i1yT. i‘. ~.g Cy«-. |.e "L ‘ EL0(‘P0§7S, . L AWARENESS § som: aL HENA uvrwes T’ H’ 4 . esoozs, u. EEINA2S. ¢ R55/RCH i‘. ‘ V . , ' . ‘ / . -—‘_5_ wousrzv ksnorzrs EWING TV , ‘I - QOMDARKON {Va CASE VIIDIES, DEMOS. '- "““%‘*‘* UUQOMER TEYTIHONIALS = ’ ‘PVECHASVE ‘ M/ ALYS7 moms DETAILED pzopucrr wm
  • 8. an-Inuqhv§, .«. t|. -uauumt-u'<§aiuy . __ ’ a. ..1m. ¢:. '.; , . :mmm-. .«‘-‘ I‘vrnIf1Jl MONDAY A-mm: Due Dale: Publish Dub: TUESDAY * Aumot Due Dale: Publish Dale: WEDNESDAY Author Due Dale: Publish Dale: TOPIC/ TITLE CONTENT/ DEIAIIS fitfi TARGET KEYWORNS) PERSONA(S) OFFER/ CTA f T THURSDAY T A"
  • 9. av’ . , ll-I-saw I; -a -'- rv -'- “‘-‘-- . .-311I! ,€uL e. I, .-. cw, ;; ; : .J - Unique, thoughtful content for each page ~ Appeal to both “readers” and “Skimmers” - Rules to follow: -- Fast Loading Pages - Great Headlines ~ Favorite Colors - Edit, Edit, Edit Shameless Self Promotion
  • 10. - Write from your audience's point of View - Bold important words - Use description link text - Use more lists - Left—align text
  • 11. Photo St Image Resources - Image Editors - TOOL! http: [[vvvvw. picmonl<e; z.com[ - Free Stock Photography - h - 1x m - htt : wvvwfreeima es. com _g r 1 m
  • 12. - Facebook = most popular communication form today. e Write for your clients - Aim for engagement, not exhibitionism ~ Use a fun, informal tone - Educate and explain - Humanize your company
  • 13. Vfilendy Cgryzek bJ?7yse Internet Iviarketing 42-S-885-9976 VJendy@bwyse. com Please Post a Comment on Facebook: WWW. facebook. com/ bWyseInternetMarketing and use the hashtag #GotbWysed . M11 3 1 H u ‘lj; ‘': .(; :'- W *

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