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« Take the 16 Ways Quiz
* Review the Quiz Answers
~ Questions St Answers
Please feel free to ask questions
during the pre...
When you write for the web
- C) Learn a new writing style
~ clear and simple language
- front—load your content
- Ex. M...
.» ' ‘-.
’r, n—ufC‘
The images on my web page should be:
- B) Broken up with text headings and sub headings, and
- C...
The best way to demonstrate your expertise is to:
- D) All of the above
- Write comments on blogs of others
- Submit ent...
Is there a limit to how many domain names one
website can have?
- B) No
- Use more than one domain name
- Other domain na...
1,. "2477
‘. 77777 7 77 "L 7'“.
{ Things you need for your website to be found, in a local search, A
‘3. are:
4 -...
What are review websites?
~ B) Websites where reviews of
businesses and products can be posted
o Create profiles on revie...
—i
What is link popularity?
- D) Strong quality inbound links to your website
- Related themes
- Where to find inbound...
Which age group is the fastest growing group of social media
users?
- D) 65+ year olds are the fastest growing group
- gr...
Writing Articles Will
- D) Increase the inbound links to my
website
- Increases visibility
- Endorses expertise
- Penguin...
.; C" ". "r
A 4.
qmxx
.
Is it best to have a blog that is integrated with
your website?
~ A) True
~ What is a blo...
The best ways to drive traffic to your blog include:
~ A) and B) and C) and D)
- Market your blog
- RSS — add your cont...
Press releases are effective for:
6 C) Search engine optimization of your site
« Low cost distribution
~ Press release i...
What is the best way to capture user
contact information?
- C) Give something away for free
- Be exciting
- Make the of...
The best day of the week to send email
blasts:
- B) Tuesday
- Best open rates
- Best click thr...
A podcast is:
- B) and D)
- An audio file or video file that downloads to your hand held
device
- Search engines prefer in...
l
My business MUST have a Facebook
' Business Page
i ~ A) True
~ Over 1 billion Facebook users
: Brand pages are public
...
Questions?
Wendy Ogryzek
bWyse Internet Marketing
42-5‘335'9975
Wendy@bwyse. com
Please Post a Comment on Facebook:
wv...
of 21

Online Marketing YOU Can Do for No or Low Cost

TUESDAY - April 14th, 2015 10:00 am to 11:30 am Microsoft Store at Bellevue Square Mall 116 Bellevue Square Bellevue, WA 98004 We all have more time than money … Join Wendy and June of bWyse to learn the specific things you can start doing for no or low cost to market your website effectively. This interactive presentation will have you walking away with an action plan you can implement right away. This presentation is based on our book, 16 Ways YOU Can Market Your Website. At the end of our edutainment workshop you will: · Understand how to leverage website content. · Be able to guide the visitor’s experience through navigation · Know how to leverage local search. · Understand how to gain link popularity. · Be able to manage email marketing. · And much, much more! You can market your website for low or no cost! For More Information: http://www.bwyseinternetmarketing.com/internetmarketingservices.asp?catid=9&itemid=88 To RSVP - Email: info@bWyse.com or call (425) 885-9976
Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Online Marketing YOU Can Do for No or Low Cost

  • 1. unuul-unuguaubup-I-In pn-.15.: -MIMI: -wuss. -sw Awllyyualhwllbtbluwflup . .ma. m;umImunqing -utmuupaun Main R-aim -Yonwlurrhzvublol-an-ib| n|nu: muislcnl huh. Online Marketing YOU Can Do for No or Low Cost with Wrndy Ogryzck #GolbWysed Plcasc chrck in on Yarrboolr or 14'im: r'
  • 2. n in but no hm . blag am is imegnlnd mm ve. ... ... ».. ... > Am». Huh m T M ‘~hr. ’«u| .A Agenda “ W . m-- um Online Marketing YOU Can Do for No or Low Cost with Wendy Ogryzek #Go! |:Wyscd Plnse dmclmn on Farrbmk nr Twmcr! A podcasl is: mm -mm‘ Ivnkm . ..< mu . —. ... .u . --. ..m-. .. _. -.. ... ... a
  • 3. Hi‘-I'—. I1T~'i'-* rig‘: v y' _ vn JJ it f ', |: »_‘v'»| :.-v n: ‘}; .»t J. " ' . _L 5' rf‘ 1 ‘ ‘r ‘ “v‘, “‘v V» Ir‘. y"—v'_u'[
  • 4. « Take the 16 Ways Quiz * Review the Quiz Answers ~ Questions St Answers Please feel free to ask questions during the presentation!
  • 5. When you write for the web - C) Learn a new writing style ~ clear and simple language - front—load your content - Ex. McDaniel Horse 81 Mule Main Point: - Visitors SCAN, they don't read - Make sure your website is ready to receive more traffic = :-«-. m
  • 6. .» ' ‘-. ’r, n—ufC‘ The images on my web page should be: - B) Broken up with text headings and sub headings, and - C) Show the products in use - Tips for good image usage - Visualize the visitor owning the product Main Point: - Make your images WORK for you - Engage your website visitors with your images
  • 7. The best way to demonstrate your expertise is to: - D) All of the above - Write comments on blogs of others - Submit entries to Wikipedia - Answer questions posted in forums Main Point: - Establish yourself as the expert that you are
  • 8. Is there a limit to how many domain names one website can have? - B) No - Use more than one domain name - Other domain name tips - Mis—spellings - Avoid negative connotations Main Point: - Your domain name has huge impact on traffic
  • 9. 1,. "2477 ‘. 77777 7 77 "L 7'“. { Things you need for your website to be found, in a local search, A ‘3. are: 4 - A) and B) and C) and D) - Contact information is on every webpage. - Sign up for Google, Bing and Yahoo Maps. - Use keywords in your Maps profile. - Add the cities you service on each page. Main Point: - Local Search strategies will increase the visibility of your website.
  • 10. What are review websites? ~ B) Websites where reviews of businesses and products can be posted o Create profiles on review sites at Register with local search sites - Ask your clients for online reviews Main Point: « Adding your website to review sites increases the visibility of your site
  • 11. —i What is link popularity? - D) Strong quality inbound links to your website - Related themes - Where to find inbound links - suppliers and vendors - professional organizations - portal websites - directories Main Point: - You need strong quality inbound links from websites related to your business.
  • 12. Which age group is the fastest growing group of social media users? - D) 65+ year olds are the fastest growing group - growth over the past two years - daily usage of social media sites Main Point: - Social media is being used a lot — you can't ignore it and you MUST include a social media strategy in your marketing plan.
  • 13. Writing Articles Will - D) Increase the inbound links to my website - Increases visibility - Endorses expertise - Penguin Updates = be very careful Main Point: - Writing articles is a good way to share and distribute information
  • 14. .; C" ". "r A 4. qmxx . Is it best to have a blog that is integrated with your website? ~ A) True ~ What is a blog? - Why you should be blogging: - search engines love blogging - website updates Main Point: - You MUST have a blog — and blog on a consistent basis.
  • 15. The best ways to drive traffic to your blog include: ~ A) and B) and C) and D) - Market your blog - RSS — add your contacts -- Share on Facebook, G+ and Twitter - Social Media is a distribution channel Main Point: - Market your blog through social media channels!
  • 16. Press releases are effective for: 6 C) Search engine optimization of your site « Low cost distribution ~ Press release ideas e Resources G www. z4—7PressRelease. com e www.1888PressRelease. com Main Point: 6 Another resource for legitimate inbound links
  • 17. What is the best way to capture user contact information? - C) Give something away for free - Be exciting - Make the offer related to your products/ services - Use a sign—up page Main Point: - Don't expect users to want to sign—up on their own. Tell them to do it, and why they should sign—up. iii‘ 1 r"! -—r-fl
  • 18. The best day of the week to send email blasts: - B) Tuesday - Best open rates - Best click through rates - Worst day of the week Main Point: - Plan to send your bulk email messages on Tuesdays.
  • 19. A podcast is: - B) and D) - An audio file or video file that downloads to your hand held device - Search engines prefer interactive and engaging websites - Try www. audacity. com for a free tool - Share your podcasts and videos on social media sites Main Point: - Your website visitors and search engines will enjoy the interactivity you add to your website.
  • 20. l My business MUST have a Facebook ' Business Page i ~ A) True ~ Over 1 billion Facebook users : Brand pages are public ~ Search engines index public pages I Main Point: - Use your fan page to inform your fan base and share news about your business, services, events, etc. :3) ‘ it Q‘
  • 21. Questions? Wendy Ogryzek bWyse Internet Marketing 42-5‘335'9975 Wendy@bwyse. com Please Post a Comment on Facebook: wvvw. facebool<. com/ bWyseInternetMarketing and use the hashtag #GotbWysed Thanks! !

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