1THE ULTIMATEPHOTO SHARING UNIVERSEAnd how fits intothe Social Mobile Food ChainFIELD GUIDEto theWWW.PONGR.COM
2“Taking pictures of products is the Number One mobileshopping activity regardless of phone type.” – comScore“Glee” actres...
3THE MOBILE PHOTO SHARING EXPLOSIONLet’s just say that the self-expression business is booming.The numbers you’re about to...
4NUMBER OF PHOTOSTAKEN EACH YEARALL PHOTOSANALOG PHOTOS18260103B10B20B57B4B380 BILLION35B1930 1960 1970 1980 1990 2000 201...
5WHY PHOTO SHARING WILL CONTINUE ITS GROWTH SPURTMobile photo sharing is no passing fad. There’s a reason why film cameras...
6FACEBOOK AND TWITTER – STILL HOSTING THE PARTYIt’s worth pausing for a moment to consider that Facebook only began postin...
7PINTEREST – NEW GIRL ON THE BLOCKNail polish. Wedding dresses. Scrapbook supplies. High heels. Designer handbags.It’s no ...
8GOOGLE PLUS – HAS FACEBOOK MET ITS MATCH?Launched in June 2011, Google+ hit the 100 million user mark in only 8 months, m...
9THE PHOTO SHARING CHEAT SHEETWe deliberately titled this eBook the “Ultimate” Field Guide to Photo Sharing, versus callin...
10PHOTO SHARING CHEAT SHEETCAMERA ZOOM FX COLOR FLICKRUnderscoring the danger to SLR cameras, CameraZOOM FX boasts it is t...
11PHOTO SHARING CHEAT SHEETHIPSTAMATIC HIPSTER INSTAGRAM“Digital Photography Never Looked So Analog.”Hipstamatic promises ...
12PHOTO SHARING CHEAT SHEETMOBLI PATH PICPLZ“See the world through other people’s eyes.”Mobli allows users to form instant...
13PHOTO SHARING CHEAT SHEETPIXABLE TUMBLR TWITPIC & YFROGPixable is “your photo inbox,” an aggregator service tosee all yo...
14?HEY, WHAT’S THE DEAL? WHY IS PONGRMISSING FROM THIS LIST?No worries. We’re not suffering from marketing amnesia.Pongr i...
15WHAT PHOTO SHARING APPS DO WELL(and what they do not do)DO...… Provide an easy way to share lots of photos.… Make everyo...
16WHAT IS PONGR?Pongr is not a competitor of the Instagrams and Hipstamatics. It doesn’t seek to replicate Facebook, Twitt...
17Imagine you are at a school dance. (Feeling awkward yet?)On one side of the crowded room, there are marketers who care a...
18READY TO GET STARTED?We are the only photo sharing platform built for brands from the ground up!Ready to launch your cam...
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The Ultimate Field Guide to the Photo Sharing Universe

The popularity of photo sharing has reached epidemic proportions. In our free eBook, we run through the basics of all the social photo sites and apps available and what sets Pongr apart. Sourcre: Pongr (https://corp.pongr.com/resources/)
Published on: Mar 4, 2016
Published in: Technology      Art & Photos      
Source: www.slideshare.net


Transcripts - The Ultimate Field Guide to the Photo Sharing Universe

  • 1. 1THE ULTIMATEPHOTO SHARING UNIVERSEAnd how fits intothe Social Mobile Food ChainFIELD GUIDEto theWWW.PONGR.COM
  • 2. 2“Taking pictures of products is the Number One mobileshopping activity regardless of phone type.” – comScore“Glee” actress Dianna Agron shares a pic of a favorite pair ofheels on her Tumblr account.PONGR.COMBeing a lady can be so fun!#biggirlshoes
  • 3. 3THE MOBILE PHOTO SHARING EXPLOSIONLet’s just say that the self-expression business is booming.The numbers you’re about to read became outdated the moment we typed them, but they are toostaggering to ignore.1. Source: “Communities Dominate Brands: Celebrating 30 Years of Mobile Phones,” by Tomi T. Ahonen.•• Facebook says it gets more than 300 million photo uploads each day.•• That’s 91.25 billion photos expected this year. Just on Facebook.•• And to strengthen their mobile presence, they bought Instagram, the photo-app that went from zero to 30 million users in its first 17 months.•• Moreover, there are about 2.5 billion active camera phones today, with most of them being the ONLY camera owned by the mobile customer.1PONGR.COM
  • 4. 4NUMBER OF PHOTOSTAKEN EACH YEARALL PHOTOSANALOG PHOTOS18260103B10B20B57B4B380 BILLION35B1930 1960 1970 1980 1990 2000 2011As the recently bankrupt Eastman Kodak Company woefully knows, the kind of photos we take may havechanged forever, but the habit itself knows no limits.Source: “How Many Photos Have Ever Been Taken?” Kodak’s “1000 Memories” BlogPONGR.COM
  • 5. 5WHY PHOTO SHARING WILL CONTINUE ITS GROWTH SPURTMobile photo sharing is no passing fad. There’s a reason why film cameras are nearly extinct and digitalcamera manufacturers are now scrambling for survival. Actually, according to Mashable,2 there are atleast six reasons:1. Phone Cameras No Longer Suck – The picture resolution and quality from mobile cameras are now rivaling many Digital SLR cameras.2. Social Photo Apps Offer Instant Distribution and Gratification – Mobile sharing gives you immediate gratification, allowingfriends and family to simultaneously experience what makes you happy.3. Simplicity is the Main Feature – The most successful photo sharing sites and apps don’t provide everything but the kitchensink. They pick a few fun features and focus on doing them well. No learning curve.4. Apps Fit The Mobile Lifestyle – Our phone cameras are with us 24/7, meaning that there’s no reason to ever miss a photo-op.5. Photos Are Now Status Updates – Mobile photo sharing is the visual equivalent of Twitter. Pictures are shared in an ongoingstream. The photo album is limitless.6. Anyone Can Feel Like an Artist – Using one-touch filters making pictures look retro or funky makes everyone feel creativeand more likely to continue their self-expression.2. Read Mashable journalist Shane Snow’s full analysis here.PONGR.COM
  • 6. 6FACEBOOK AND TWITTER – STILL HOSTING THE PARTYIt’s worth pausing for a moment to consider that Facebook only began posting photos in late 2005. By the fallof 2011, Mark Zuckerberg had amassed a digital scrapbook of over 140 billionsnapshots – a collectionmore than 10,000 times bigger than the Library of Congress.Twitter let third-party apps (TwitPic, YFrog) handle its picture sharing until June 2011, when it introduced its own photo hosting arrangement with Photobucket.Now, the 140-word behemoth that has toppled dictatorships is continuously exploring new visual avenues. Providing a model for the media to mine its archives,Sports Illustrated now regularly picture-Tweets the greatest moments in sports history as captured in its pages. It’s not surprising that the $1 Billion Facebookacquisition of Instagram was likely fueled by fears that Twitter might topple a social media throne, too.3That’s 20 photos for every man,woman and child on Earth!3. “Revealed: How Twitter’s secret offer for Instagram made Facebook pay $1B,” by Jennifer Van Grove, VentureBeat, April 26, 2012.PONGR.COM
  • 7. 7PINTEREST – NEW GIRL ON THE BLOCKNail polish. Wedding dresses. Scrapbook supplies. High heels. Designer handbags.It’s no wonder that Pinterest, now the third most popular social network behind Facebook and Twitter, is widely regarded as a “NoBoys Allowed” club. Visitors “pin” photos of their favorite things to themed bulletin boards and view other people’s boards for ideas andinspiration. Browsers “repin” pics they like, the equivalent of a reTweet.Pinterest’s user base skyrocketed from 400,000 to 18.7 million from May 2011 to March 2012. Analysts at comScore estimate that85 percent of its users are women.4According to ZoomSphere, the Top 5* most followed brands 5 on Pinterest are:4. “Marketers Find a Friend in Pinterest,” The New York Times, April 17, 2012.5. ZoomSphere Social Media Influence Tracking System, April 30, 2012.1. The Perfect Palette (Weddings)2. TheBeautyDepartment.com (Hair and Make-Up)3. Real Simple Magazine (Décor and Lifestyle)4. Etsy.com (Crafts)5. SkinnyTaste.com (Low Fat Recipes)* As Measured on April 30, 2012.Although the gender imbalance seems to be self-perpetuating, there’s no reason why more pinboards for traditionalmen’s interests couldn’t take root. Dial For Men, which is sponsoring a series of muddy Spartan Races, positionedtheir recent Pinterest board as a “beacon of manliness in the sea of femininity.”PONGR.COM
  • 8. 8GOOGLE PLUS – HAS FACEBOOK MET ITS MATCH?Launched in June 2011, Google+ hit the 100 million user mark in only 8 months, much quickerthan Facebook (4.5 years) or Twitter (5 years) did. But Buzzfeed reports that it still remains asocial “ghost town” for many people whose friends and family see no reason to bolt Facebook (800million users) at the moment. 6However, because Google has integrated Google+ into its dominant search engine, YouTube and itsnews aggregation, perhaps it can afford to be patient.Google+ Circles allow you to organize your contacts into categories (friends, family, business clients, etc.) and target your messages toniche groups. This way you’re not boring Grandpa and Grandma with marketing pitches and barraging your customers with baby pictures.(Facebook was accused of copying this feature for its “Friend Lists.” )Instead of the Facebook “Like,” Google+ users can endorse your content with a “+1,” reminiscent of that “Spinal Tap” joke about theheavy metal music volume going up to 11. With your friends’ endorsements (and profile pics) now showing up in search results, there is asignificant SEO benefit to being liked.Still, marketing challenges remain high. According to HubSpot, 7 the average Google+ visitor spent only 3.3 minutes on the site during themonth of January 2012, compared to about 480 minutes on Facebook and about 100 minutes on Pinterest.6. Buzzfeed.com, “Is Google Plus Growing Fast Enough To Challenge Twitter, Facebook?” March 29, 2012.7. “Google Plus vs. Pinterest: Where Should You Market Your Business?” HubSpot.com, March 29, 2012.PONGR.COM
  • 9. 9THE PHOTO SHARING CHEAT SHEETWe deliberately titled this eBook the “Ultimate” Field Guide to Photo Sharing, versus calling it the “Comprehensive” one. Listingevery photo app with a social media component would be dizzying, as there are now countless copycats crashing the scene.But we’ve compiled some select photo sites that should be on your radar.Many of these photo apps do not have their own strong social networks, heavily relying on Facebook and Twitter to drive traffic.In fact, we are starting to notice a trend of consolidation as the photo sharing space continues to get more crowded (and confusing).Hipstamatic and Instagram (owned by Facebook) both add artistic filters to mobile photos to kick up the funkiness. But untilrecently, Hipstamatic had no easy, user-friendly way for sharing pics on social media sites. Now they are partners8 with Instagramlending its sharing platform.Let’s take a look at the rest…8. “Instagram clicks with Hipstamatic,” by Dara Kerr, CNET, March 21, 2012PONGR.COMHipster
  • 10. 10PHOTO SHARING CHEAT SHEETCAMERA ZOOM FX COLOR FLICKRUnderscoring the danger to SLR cameras, CameraZOOM FX boasts it is the “Fastest Camera on Android”with up to 10 shots per second – appealing to sportsenthusiasts looking to capture action shots. Also offersmore than 100 special effects, including “FamousBuddy,” allowing you to “pose” with celebrities.Launched in March 2011 over the hype of $41 millionin venture capital financing, Color was supposed tooffer real-time, location-based photo sharing. Similarto the premise of Mobli, it was designed to promotebonding with fellow concert goers or connect strangersat public events.A year later, photos were completely out of the Colorpicture. Their new focus: “Broadcast live from yourphone to Facebook. Unlike videos, there’s no audio, editing, oruploading. You’ve got 30 seconds to tell your story.”Color has a lot of talent and a lot of money, but their apphas yet to catch fire.Flickr has 51 million registered members in their socialnetwork devoted solely to photos. They claim 4.5 millionnew pics a day or 1,642 million a year, encouragingmembers to archive their memories online for publicconsumption (and download).Owned by Yahoo, Flickr prides itself on attracting asizeable percentage of professional photographers andserious hobbyists, offering a Flickr Pro account for anannual subscription fee.Flickr, one of the earliest photo sharing pioneers,recently partnered with Pinterest to let its membersautomatically “pin” pics there with proper attribution.One of the persistent complaints about Pinterest fromartists and photographers has been strangers postingtheir content without permission or credit.PONGR.COM
  • 11. 11PHOTO SHARING CHEAT SHEETHIPSTAMATIC HIPSTER INSTAGRAM“Digital Photography Never Looked So Analog.”Hipstamatic promises the “unpredictable beauty andfun” of the plastic toy cameras from yesteryear. In aworld of rectangular aspect ratios, the app churns outsquare images and sells prints at 4”, 7” and 30” at theirHipstasmart Store.Now owned by AOL, Hipster brings back the lost charmof sending postcards. Users show off tourist attractions,restaurants, events and local communities – and sharewhat they’re doing – by transforming their snapshotsinto snazzy, location-based eCards.“It’s Photo Sharing, Reinvented.”Facebook’s Billion Dollar Baby seeks to make “sharingyour life as instant and magic as the first Polaroidcameras.” Transforms normal snapshots into “works ofart” by using special effects filters that change the toneand lighting or add a motion blur to static action pics.HipsterNational Geographicrecently usedInstagram for a livestreaming blog of theirsponsored MountEverest expedition..PONGR.COM
  • 12. 12PHOTO SHARING CHEAT SHEETMOBLI PATH PICPLZ“See the world through other people’s eyes.”Mobli allows users to form instant communities at ashared experience (like a wedding, concert or sportsgame) and share photos and videos on location and inreal time. For example, fans in the front row of a rockconcert can share their good fortune – and cameraangle – with everyone else.Early investors include actor Leonardo DiCaprio andcyclist Lance Armstrong.“Keep a Personal Journal, or Path, of Your Life.”Path, the photo sharing social network for smallgroups of family and friends, was founded by formerFacebook executive Dave Morin. The goal: A moreintimate experience shared with “real” friends and notperipheral ones from You-Know-Where.Initially, friends were limited to 50 but it was laterexpanded to 150.Path automatically updates your location and sharesit with your network, encouraging you to respond tophotos with one of five core emotions: Smile, Frown,Gasp, Laugh and Love.Nike was the first Path API partner, allowing its fansto share pics and maps of their latest workouts.“Photo Sharing Made Fun and Easy.”Picplz is an Instagram alternative that combines creativephoto filters and borders with photo editing apps. LikeHipstamatic, it has a Russian Toy Camera setting. Youmust have a Facebook or Twitter account to sign up.Picplz photos are tagged by location, allowing you tobrowse galleries by cities or countries. There is alsoa gallery feature called “Collections,” which groupstogether personal themes, a la Pinterest.PONGR.COM
  • 13. 13PHOTO SHARING CHEAT SHEETPIXABLE TUMBLR TWITPIC & YFROGPixable is “your photo inbox,” an aggregator service tosee all your Facebook, Flickr, Picasa and other socialmedia pictures as well as all your friends’ pictures in onegallery. Members can rank and sort pics into “Best of”feeds and get alerts on when they are tagged in photos.The service created a splash a few years back by offeringphoto mosaic posters comprised of Facebook photos.Pixable borrowed its name from the Miss Universeand Miss USA pageants, which used to call their mostphotogenic gals “Miss Pixable” in the 1960s.“Follow the World’s Creators.”Hey, who really needs words anyway? Tumblr is the kingof the photo-of-the-day blog (usually with short pithycaptions) and the format is ideally suited to mobileposts. The media has dubbed this “microblogging.”Tumblr says 50 percent of its content is photos,with the balance being text, links, music and video.A “Reblogging” function allows you to post othercontributors’ photos/content on your own blog, similarto the “Share” button on Facebook.Tumblr photo blogs are catching on with celebritiesas a way to share visual content with fans. JimmyFallon, Lady Gaga, Zooey Deschanel, Dianna Agron,John Mayer, Alicia Keys, and Katy Perry are Tumblrdevotees, but the real stars are lesser-known shutterbugs(like you and me) who share random joy.Once upon a time, there was no direct way to uploadand share pictures on Twitter. Third-party sites like TwitPicand YFrog filled the void, attracting massive followings.But in June 2011, Twitter decided to manage its ownphoto albums.TwitPic and YFrog suddenly lost their reason forexistence. Users still stick with them out of habit, kind oflike the people who still have AOL email accounts, butput these two photo-sharing sites on the endangeredspecies list.1966 Miss California and Miss USAMaria Remenyi was voted “Miss Pixable.”PONGR.COM
  • 14. 14?HEY, WHAT’S THE DEAL? WHY IS PONGRMISSING FROM THIS LIST?No worries. We’re not suffering from marketing amnesia.Pongr is not on the photo app list because it doesn’t really belong.(Did you also notice that many of these photo sharing apps start to blur into one after a while?)
  • 15. 15WHAT PHOTO SHARING APPS DO WELL(and what they do not do)DO...… Provide an easy way to share lots of photos.… Make everyone feel artistic.… Attract large, general purpose user bases.… Get fragmented in a sea of apps, but connectwith Facebook and Twitter pretty well.DO NOT...… Enable direct-response marketing.… Create branded experiences around the photos.… Integrate with CRM and other marketing assets.… Work very well for sweepstakes and promotion rules.… Use image intelligence or location-awareness.PONGR.COM
  • 16. 16WHAT IS PONGR?Pongr is not a competitor of the Instagrams and Hipstamatics. It doesn’t seek to replicate Facebook, Twitter or Pinterest.We complement them by helping brands take advantage of social photo sharing in a way that is scalable for contests, promotions andshopper marketing campaigns.Pongr is a photo marketing engine that creates direct responses relevant to consumers in moments that matter.We use image recognition, location-awareness, and social knowledge to help create moreeffective dialogues between consumers and brand advertisers. We make any visualmedia—such as print, out-of-home and product packaging—interactive without the use ofQR codes or special apps.Pongr can turn ordinary TV commercials into clickable experiences without having toshush everyone else in the room! Audio recognition is admirable, but it runs into snags ifpeople are talking too loud.Pongr helps brands drive large volumes of fan photos to their own sites instead of justfloating aimlessly across Facebook and Twitter (Ask us how brands can take advantage ofPongr’s widgets and API).If the Guinness Book of World Records noticed such things – and it should – Pongr would belisted as the curator of the World’s Largest Collection of Mountain Dew Photos.We can do the same for you.Learn more about “Soaring Brands: Skydiving with Doritosand Dew,” Pongr’s experience working on Pepsi and Frito-Lay’s“Ultimate Match-Up” campaign surrounding Super Bowl XLVI.PONGR.COM
  • 17. 17Imagine you are at a school dance. (Feeling awkward yet?)On one side of the crowded room, there are marketers who care about direct response. They want to slap a QR code on everyad and interact with customers with the charm of a supermarket scanner.They’re smart to go after meaningful consumer data, but socially they come across as dorks. Scanning a bar code feels SO impersonal.On the other side of the room are the cute photo sharing apps. They have magnetic personalities and are fun to be around. Butthere’s no business model underneath the smile.Pongr is the matchmaker. We bring together the need for meaningful direct response campaigns with a fun and engaging fan experience.Customers take pics of the people and stuff they love, not a serial number.PONGR.COM
  • 18. 18READY TO GET STARTED?We are the only photo sharing platform built for brands from the ground up!Ready to launch your campaign? Pongr offers free photo sharing tools for small businessesas well as customized platforms for major brands.FOR MORE INFORMATION, CONTACT:E: sales@pongr.com • P: +1.617.938.3500 • F: +1.617.938.3505PONGR.COM

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