PRICING STRATEGY OF NESTLE & CADBURY Kallol Kumar Sarkar 2011096 Viral Upadhaya 2011 Prashant Sethi 2011
PRICE Cadbury 5 star Kit-Kat• 30 gms- Rs. 10 • Kit-...
PRICE Cadbury 5 star Kit-Kat• Price rise due to cocoa price rise ...
PRICE SENSITIVITYCadbury 5 star Kit –Kat YES ...
Pricing Strategy of 5star and Kit-Kat
Pricing Strategy of 5star and Kit-Kat
Pricing Strategy of 5star and Kit-Kat
Pricing Strategy of 5star and Kit-Kat
Pricing Strategy of 5star and Kit-Kat
Pricing Strategy of 5star and Kit-Kat
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Pricing Strategy of 5star and Kit-Kat

Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Pricing Strategy of 5star and Kit-Kat

  • 1. PRICING STRATEGY OF NESTLE & CADBURY Kallol Kumar Sarkar 2011096 Viral Upadhaya 2011 Prashant Sethi 2011
  • 2. PRICE Cadbury 5 star Kit-Kat• 30 gms- Rs. 10 • Kit-Kat 2 finger (18 gms) – Rs. 10• 15 gms- Rs. 5 • Kit-Kat 4 fingers (34.5 gms)- Rs. 20• 10 gms- Rs. 2 Cadbury 5 star crunchy • Kit-Kat 6 X 2 fingers (108 gms) – Rs. 60• 30 gms- Rs. 12 5 star (fruit and nuts) • Kit-Kat dark (40 gm)- Rs. 50• 45 gms- Rs. 23 Cadbury 5 star Jelly • Kit-Kat imported from UK (160 gms)- Rs.• 30 gms- Rs. 10 200• 15 gms- Rs. 5• 10 gms- Rs. 2 • Kit-Kat dark imported from UK ( 160 gms)- Rs. 200
  • 3. PRICE Cadbury 5 star Kit-Kat• Price rise due to cocoa price rise • Excise duty is even higher (40%)• Excise duty rise (18%) • Premium priced brand• Profit Maximization is the main objective • High cost of distribution ( only from Delhi)• A minimum return on sales turnover • Consumers are chocolate lovers as well as biscuit lovers• Market Share • Used as gifts• Deeper penetration• Keeping competition out
  • 4. PRICE SENSITIVITYCadbury 5 star Kit –Kat YES YES NO NO If price is increased will the consumer buy it ?

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