Videology
 partners
 with
 Advirtuous
 to
 accelerate
 programmatic
 trading
 in
 the
 Nor...
 
Videology,
 Inc.,
 is
 a
 privately-­‐held,
 venture-­‐backed
 company,
 whose
 investors
 include
 ...
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Pressemelding om nordisk samarbeid mellom advirtuous as og videology inc dk

Danmarks største rich media salgshus, ConceptCPH, har indgået partnerskab med nystartet nordisk annonceringsplatform, Advirtuous, med et fælles fokus på at bringe en af verdens førende video-løsninger, Videology, til det nordiske marked. ConceptCPH vil fungere som lokal support for Videologys globale platform til danske annoncørerer og mediebureauer.
Published on: Mar 4, 2016
Published in: Internet      
Source: www.slideshare.net


Transcripts - Pressemelding om nordisk samarbeid mellom advirtuous as og videology inc dk

  • 1.       Videology  partners  with  Advirtuous  to  accelerate  programmatic  trading  in  the  Nordics     Partnership  to  implement  advertising  solutions  and  data  services  in  new  markets  in  Northern  Europe     Copenhagen,  16  December,  2014  —  Newly  launched  Nordic  advertising  solutions  provider,  Advirtuous,  and   Videology,  one  of  the  world’s  largest  video  advertising  platforms,  are  partnering  to  bring  market-­‐leading   programmatic  video  advertising  solutions  to  advertisers,  agencies  and  media  companies  in  the  Nordics.   Working  together,  the  two  companies  will  be  enabling  the  hundreds  of  leading  publishers,  premium  brands  and   innovative  agencies  in  the  Nordic  region  to  benefit  from  solutions  that  deliver  smarter  advertising  decisions.     At  launch,  Advirtuous  will  offer  both  managed  services  from  its  operations  in  Norway,  Denmark,  Sweden  and   Finland,  as  well  as  support  for  self-­‐service  operations  for  Nordic-­‐region  clients  of  Videology’s  range  of  solutions.   Videology’s  product-­‐set  –  Campaign  Engine,  Audience  Engine  and  Revenue  Engine  –  addresses  the   management,  measurement  and  optimization  of  targeted  digital  video  and  TV  advertising.       “Our  mission  at  Advirtuous  is  to  provide  effective  and  high-­‐performance  advertising  solutions  to  empower   premium  Nordic  publishers,  agencies  and  advertisers,  and  to  help  them  better  communicate  and  connect  with   consumers  in  these  markets,”  said  Espen  Moen,  Founder  and  Managing  Director,  Advirtuous.  “This  partnership   with  Videology  is  in-­‐line  with  our  goal  of  establishing  ourselves  as  the  leading  player  in  the  Nordic   programmatic  eco-­‐system.”     Advirtuous  has  chosen  to  team  up  with  Videology  not  only  because  of  its  advanced  solution-­‐set,  which  fully   addresses  the  needs  of  the  video  advertising  market  in  the  Nordic  region,  but  also  because  of  the  company’s   proven  track  record  in  developing  new  markets.       “Teaming  up  with  Advirtuous  is  a  highly  positive  and  strategic  move  for  Videology  in  the  Nordic  countries,”  said   Anne  de  Kerckhove,  Managing  Director  EMEA,  Videology.  “Expanding  the  global  footprint  for  our  solutions  into   the  highly-­‐creative  video  advertising  market  in  the  Nordics  with  local  expertise  and  team  support,  is  the  latest   step  in  our  rapid  international  growth  as  we  ramp  up  our  business  to  meet  global  demand.”     Advirtuous  was  founded  by  Espen  Moen  in  2014  and  brings  to  the  partnership  a  competent  and  experienced   team  of  senior  executives  and  entrepreneurs  with  more  than  80  years’  experience  in  Nordic  online  sectors   including  advertising  technology,  online  sales,  marketing  and  publishing.  A  knowledgeable  and  highly-­‐qualified   sales  team  has  been  brought  together  to  provide  full  support  to  customers,  and  the  company  is  the  first-­‐to-­‐ market  with  a  pan-­‐Nordic  approach  and  offering.   ###   About  Videology   Videology  (www.videologygroup.com)  is  one  of  the  world’s  largest  video  advertising  platforms.    By  simplifying   big  data,  we  empower  marketers  and  media  companies  to  make  smarter  advertising  decisions  to  fully  harness   the  value  of  their  audience  across  screens.    Our  math  and  science-­‐based  technology  enables  our  customers  to   manage,  measure  and  optimize  digital  video  and  TV  advertising  to  achieve  the  best  results  in  the  converging   media  landscape.
  • 2.   Videology,  Inc.,  is  a  privately-­‐held,  venture-­‐backed  company,  whose  investors  include  Catalyst  Investors,   Comcast  Ventures,  NEA,  Pinnacle  Ventures,  and  Valhalla  Partners.  Videology  is  headquartered  in  New  York,  NY   with  key  offices  in  Baltimore,  Austin,  Toronto,  London,  Paris,  Madrid,  Tokyo,  Singapore,  Sydney  and  sales  teams   across  North  America.     For  more  information,  please  contact  Sarah  Hunt  on  +44  20  8392  4093  or  at  videologyuk@axicom.com           About  Advirtuous   Advirtuous  (www.advirtuous.com)  is  the  first  Pan-­‐Nordic  provider  of  Programmatic  Video  solutions  and   services.  We  offer  new  insights  and  programmatic  video  advertising  solutions  with  high  quality  local  service   enabling  virtuous  advertising  cycles  for  premium  publishers,  agencies  and  advertisers.  Advirtuous  is  thoroughly   versed  in  the  new  automated  ways  of  buying  and  selling  video  ads.  Aligned  with  our  global  partnerships  and   local  teams  we  assist  publishers,  agencies  and  advertisers  to  find  optimal  solutions  for  specific  needs  and   facilitate  growth  in  one  of  today’s  fastest  growing  advertising  markets.     Advirtuous  AS  is  headquartered  in  Oslo,  Norway  with  offices  in  Stockholm  and  Copenhagen.  Finland  is  serviced   by  the  Swedish  office,  which  is  the  sales  hub  for  the  Nordics.  The  Stockholm  and  Copenhagen  offices  are   operated  by  Managing  Partners.  The  company  is  privately-­‐held  and  founded  by  Espen  Moen.     For  general  information,  please  contact  Espen  Moen  on  +47  91  55  05  05  or  email  espen@advirtuous.com,     and  for  local  information  contact  David  Borring  on  +45  22 38 00 00    or  email  david@advirtuous.com

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