Part 2
Preventing the erosion of your
luxury beauty brand’s identity
Choose the right production
model for point-of-sale materials
To maintain brand consistency
globally, luxury beauty brands
need tight control over all their
point-of-sale materials.
Luxury beauty brands are
especially vulnerable because the
production of POS materials can
be hugely complex.
Multiple markets,
multiple POS formats
and multiple teams all
contribute to POS
complexity
Seasonal promotions add to the
challenge of maintaining brand
consistency and experience
through the retail environment.
Angela Ahrendts
CEO, Burberry, 2006 -2014
I don’t want to be sold to when I
walk into the store...Build an
amazing brand e...
Both central and local
production models offer
significant commercial
advantages.
Central production offers
 Brand control
 Production quality assured
 Spend visibility
Local production offers
 Quick response to commercial
opportunities
 Know the local market
How can a brand ensure they
benefit from both models?
 Training
 Processes to evaluate suppliers
 Regional warehouses
...
A cloud based solution
provides suppliers, local
and central teams access
to real time information
Are you using the right production model?
Download the white paper to learn more
Are you using the right production model?...
If you wish to find out more about ProProcure, please get in touch
Edwige Riou +44 (0) 870 123 5143
edwige.riou@proprocure...
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Get your POS production model right: prevent brand erosion

Getting your point-of-sales right is essential is you wish to protect your brand and maintain customers. We look at the advantages and disadvantages of central and local POS production models and make recommendations on how to get the best from both.
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Get your POS production model right: prevent brand erosion

  • 1. Part 2 Preventing the erosion of your luxury beauty brand’s identity
  • 2. Choose the right production model for point-of-sale materials
  • 3. To maintain brand consistency globally, luxury beauty brands need tight control over all their point-of-sale materials.
  • 4. Luxury beauty brands are especially vulnerable because the production of POS materials can be hugely complex.
  • 5. Multiple markets, multiple POS formats and multiple teams all contribute to POS complexity
  • 6. Seasonal promotions add to the challenge of maintaining brand consistency and experience through the retail environment.
  • 7. Angela Ahrendts CEO, Burberry, 2006 -2014 I don’t want to be sold to when I walk into the store...Build an amazing brand experience and then it will just naturally happen. “
  • 8. Both central and local production models offer significant commercial advantages.
  • 9. Central production offers  Brand control  Production quality assured  Spend visibility
  • 10. Local production offers  Quick response to commercial opportunities  Know the local market
  • 11. How can a brand ensure they benefit from both models?  Training  Processes to evaluate suppliers  Regional warehouses  Interactive cloud-based platform
  • 12. A cloud based solution provides suppliers, local and central teams access to real time information
  • 13. Are you using the right production model? Download the white paper to learn more Are you using the right production model? Download the white paper to learn more
  • 14. If you wish to find out more about ProProcure, please get in touch Edwige Riou +44 (0) 870 123 5143 edwige.riou@proprocure.co.uk www.proprocure.co.uk If you wish to find out more about ProProcure, please get in touch Edwige Riou +44 (0) 870 123 5143 edwige.riou@proprocure.co.uk www.proprocure.co.uk We help companies simplify the way they buy and sell. Our easy-to-use online platform, Geneus, simplifies processes and enables people to work together more effectively. Geneus ensures more spend comes under management and teams are more productive by making it easier for employees to buy from approved suppliers.

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