Published on: Mar 4, 2016
Transcripts - Pollard K
Fiat Chrysler Automobiles June 2014- Present
Assistant Area Sales Manager/ FIAT brand/ Multicultural Marketing
Conduct and analyze weekly PIN share reports of regional FIAT & Chrysler sales in Hawaii.
Generate digital and sales advocacy audits for FIAT and Chrysler dealerships in California & Hawaii.
Collaborate with Experience 6 and Universal McCann on multiple experiential marketing projects in
California, including a vehicle launch, static activations, organizing a street team calendar by quarter, and
managing partnerships with local radio stations, vendors, and artists.
Contributed to the annual Fiat Chrysler 2016 market launch to all partnerships in California & Hawaii.
Developed and presented a multicultural tier 2 marketing proposal for senior management.
Organized multicultural sales data from Experian, agencies, and networks to present to senior management.
MarshBerry, Inc. January 2015- April 2015
Recruitment Semester Project
Cold called potential candidates using sourced numbers from boolean sourcing to .
Sourced for candidates using boolean sourcing through platforms such as Indeed, Ladders, and LinkedIn.
Communicated through email and phone between potential candidates and search analysts.
Grand Valley State University: Padnos International Office September 2014- April 2015
Assistant Outreach Coordinator
Recruited students to study abroad at information tables throughout Grand Valley’s campus.
Promoted as an active member of the street team for the study abroad fair.
Facilitated 30- minute presentations regarding study abroad opportunities to classrooms
Grand Valley State University Graduation Date: April 2015
Allendale, Michigan Bachelor of Arts in Spanish & Advertising
Universidad del Norte Semester Abroad
Successfully complete university courses with local students in the local language (Spanish).
Selected to speak at the National Association for Foreign Student Advisers (NAFSA) conference.
Global Leadership Organization August 2014- April 2015
Pioneered initiative to connect international students to domestic students (100 students enrolled).
Created surveys and directed meetings to pair international students with domestic.
Initiated motive to collaborate with the ELS Language Center and create merger with both programs.
Volunteer Work: Plaza Comunitaria, English Language Schools conversation partner, CASA, OCCORD volunteer
Honor Societies/ Organizations: Alpha Omicron Pi, Omicron Delta Kappa, Sigma Delta Lambda
Awards: Grand Valley State homecoming regent nominee, AOII outstanding freshmen & junior award
Language: Spanish (Conversational/ Business level), English (Native Language).
Proficient in: Microsoft Office, Prezi, Sharepoint, Google Trends, Event Management Systems, Identify-
Discover-Resolve Business Analytics, Indeed, Ladders.
Exposure to: InDesign, Photoshop, iMovie, Garage Band.
Interests: Expert Pinner. Crockpotting adventures. Culture exchange.
LinkedIn: www.linkedin.com/in/pollardkKayla Pollard