Text Message Marketing TipsFor Your Nail SalonPresented By:SMS Dominator
SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople...
How Text Message Marketing Works
Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideM...
Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
Cut Down on “No-Shows”Builds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSi...
SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onH...
 Nail Salon Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget M...
Text Message Marketing IdeasFor Your Nail SalonIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3UseAppointmentReminders toCut D...
Text Message MarketingIdeasFor Your Nail SalonIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send ClientsHelpful NailTips fro...
Text Message MarketingIdeasFor Your Nail SalonIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QRCodes to D...
Text Message MarketingIdeasFor Your Nail SalonIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“ThankYou”Messages toY...
Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketi...
Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreeb...
Let’s Take a Closer Look at These…
EXAMPLEMs. Smith, youhave anappointmentwith Nail Spoton January 6that3pm. Please call555-555-5555 ifyou can notmake it.Con...
EXAMPLEMrs. Jones,your MonthlyPedicure is nowdue. Pleasecontact NailSpot at 555-555-5555 toschedule.ReminderReminder
EXAMPLEMrs. Brown, I amsorry, but we hadto cancel yourappointment withNail Spot on Jan9th. Please call usto reschedule at5...
SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any service atNail Spot EXP5/15
EXAMPLESpend $100 ormore at NailSpot and receive20% OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
EXAMPLEPurchase anyservice at NailSpot and receive50% OFF ExtraDesign when youshow this text.EXP 5/15PurchasePurchaseMoreM...
EXAMPLEPurchase oneservice from NailSpot and receive aFREE Make-upKit when youshow this text.EXP 5/15Get aGet aFreebieFree...
 Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Soft...
How to Use QR Codes Send Users to a MobilePreview of Your Nail Salon Send Users to Your Photosand Social Media Sites Se...
How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
 Tell List Subscribers What toExpect as Soon as They Join Always Include Your Nail Salon’sName in Your Messages Make it...
 Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes T...
THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If...
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Text Message Marketing for Nail Salons

Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Text Message Marketing for Nail Salons

  • 1. Text Message Marketing TipsFor Your Nail SalonPresented By:SMS Dominator
  • 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
  • 3. How Text Message Marketing Works
  • 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
  • 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
  • 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
  • 7. Cut Down on “No-Shows”Builds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
  • 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClients Listand Ask Themto Join YourMobile List
  • 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onHealth andBeauty TopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
  • 10.  Nail Salon Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to NAILS andGet $5 Off Your NextVisit
  • 11. Text Message Marketing IdeasFor Your Nail SalonIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3UseAppointmentReminders toCut Down on “No-Shows”Offer MobileCoupons andDiscountsSend TextMessage OffersonSlow Days toIncrease Traffic
  • 12. Text Message MarketingIdeasFor Your Nail SalonIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send ClientsHelpful NailTips from Timeto TimeAlert ClientsAbout NewProducts andServicesImplement a“Refer a Friend”Program
  • 13. Text Message MarketingIdeasFor Your Nail SalonIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QRCodes to DirectPeople to YourWebsite, etc.Start a“FrequentCustomer”LoyaltyProgram toGet RepeatBusinessRun a BirthdayRewardsProgram
  • 14. Text Message MarketingIdeasFor Your Nail SalonIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“ThankYou”Messages toYour ClientsInteractEfficientlyWith StaffMembersConduct ClientSatisfactionSurveys andPolls
  • 15. Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
  • 16. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
  • 17. Let’s Take a Closer Look at These…
  • 18. EXAMPLEMs. Smith, youhave anappointmentwith Nail Spoton January 6that3pm. Please call555-555-5555 ifyou can notmake it.ConfirmationConfirmation
  • 19. EXAMPLEMrs. Jones,your MonthlyPedicure is nowdue. Pleasecontact NailSpot at 555-555-5555 toschedule.ReminderReminder
  • 20. EXAMPLEMrs. Brown, I amsorry, but we hadto cancel yourappointment withNail Spot on Jan9th. Please call usto reschedule at555-555-5555CancellationCancellation
  • 21. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any service atNail Spot EXP5/15
  • 22. EXAMPLESpend $100 ormore at NailSpot and receive20% OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
  • 23. EXAMPLEPurchase anyservice at NailSpot and receive50% OFF ExtraDesign when youshow this text.EXP 5/15PurchasePurchaseMoreMore
  • 24. EXAMPLEPurchase oneservice from NailSpot and receive aFREE Make-upKit when youshow this text.EXP 5/15Get aGet aFreebieFreebie
  • 25.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
  • 26. How to Use QR Codes Send Users to a MobilePreview of Your Nail Salon Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
  • 27. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
  • 28.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Nail Salon’sName in Your Messages Make it Easy for Your Clients toOpt-Out of Your List Notify Clients of Potential TextMessage CostsText Message MarketingPoints to Remember
  • 29.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
  • 30. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com

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