NCAA Football Playoff School Fan Stats
1/9/15
College football’s first-ever playoff games, the
semifinals that aired on New Year’s Day, produced
historic cable ratings....
• Qualifiers about the data used
– Scarborough local market qualitative surveys
• Surveys done in 77 of the larger sized U...
Question 1:
Which DMA has the highest overall percent of
population that said they were either “very” or
“somewhat” intere...
Question 1:
Answer: The Birmingham DMA has the highest
percentage of population that are very or
somewhat interested in co...
Question 2:
What percent of people in the Birmingham DMA
are either very or somewhat interested in
college football?
7
52%...
Question 2:
Answer: a whopping 64% of all adults are very or
somewhat interested in college football in Birmingham.
That’s...
Question 3:
Amongst all measured Scarborough markets, 65% of those
“very/somewhat” interested in college football are men ...
Question 3:
Answer: the ladies in Portland make up a lower percent of the
overall pot of fans that are “very/somewhat” int...
Question 4:
True or False: in the Portland DMA, a greater
percentage of women that are very/somewhat
interested in college...
Question 4:
Answer: TRUE. While the overall number of men that
have watched on TV is greater than women,
surprisingly, 74%...
Question 5:
True or False: in the Columbus OH DMA amongst all
adults 18+ regardless of level of interest in college
footba...
Question 5:
Answer: TRUE! They love their Buckeyes in Columbus.
Of all adults aged 18+, 61% have watched at least 1
OSU ga...
• Ohio State enjoys a distinct advantage from their
fans in Columbus as compared to the Ducks fans
from Portland
– Ohio St...
National collegefootballchampionshipfanstats
of 15

National collegefootballchampionshipfanstats

Statistics about fan interest levels in the 4 largest markets nearest schools who made the first college football playoff in 2014-15.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - National collegefootballchampionshipfanstats

  • 1. NCAA Football Playoff School Fan Stats 1/9/15
  • 2. College football’s first-ever playoff games, the semifinals that aired on New Year’s Day, produced historic cable ratings. With the excitement building for the first college football playoff national championship we wanted to take a look at how each of the teams’ loyal fans might give them any advantage. Take our quiz to find out how well you know the stats for the fans! 3
  • 3. • Qualifiers about the data used – Scarborough local market qualitative surveys • Surveys done in 77 of the larger sized US TV DMAs • Used most recent available for each market: 2013 or 2014 release #2 – Question asked in survey: “What is your current level of interest in college football” • Potential answers “Very, somewhat, a little bit or none” – This particular question does not call out specific teams • So people in Jacksonville, the Florida Scarborough market closest to both U of FL and Florida state University, could have allegiance to either school (among others) • And people in Birmingham could have allegiance to U of Alabama or Auburn (among others) – Portland OR is the closest Scarborough measured DMA to Eugene OR where the U of Oregon is located (113 miles) • And people in Portland could also have allegiance to Oregon State, located 85 miles from Portland 4
  • 4. Question 1: Which DMA has the highest overall percent of population that said they were either “very” or “somewhat” interested in college football? 5 Columbus, OH (home to The Ohio State University) Portland OR (closest measured DMA to U of OR, 113 miles from Portland to Eugene) Birmingham, AL (home to U of AL) Jacksonville, FL (closest measured DMA to FL State, 167 miles from Tallahassee to Jacksonville)
  • 5. Question 1: Answer: The Birmingham DMA has the highest percentage of population that are very or somewhat interested in college football. 6 Columbus, OH (home to The Ohio State University) Portland OR (closest measured DMA to U of OR, 113 miles from Portland to Eugene) Birmingham, AL (home to U of AL) Jacksonville, FL (closest measured DMA to FL State, 167 miles from Tallahassee to Jacksonville)
  • 6. Question 2: What percent of people in the Birmingham DMA are either very or somewhat interested in college football? 7 52% 64% 32% 72%
  • 7. Question 2: Answer: a whopping 64% of all adults are very or somewhat interested in college football in Birmingham. That’s TWICE the average of all Scarborough measured markets at 32%!! 8 52% 64% 32% 72%
  • 8. Question 3: Amongst all measured Scarborough markets, 65% of those “very/somewhat” interested in college football are men and 35% women. Which DMA has the lowest percent of females that make up the total pot of all fans that are “very/somewhat” interested in college football? 9 Columbus, OH (home to The Ohio State University) Portland OR (closest DMA to U of OR) Birmingham, AL (home to U of AL) Jacksonville, FL (closest DMA to FL State)
  • 9. Question 3: Answer: the ladies in Portland make up a lower percent of the overall pot of fans that are “very/somewhat” interested in college football compared to the other DMAs. Women are almost half of those “very/somewhat” interested fans in Birmingham! 10 Columbus, OH (home to The Ohio State University) 57% men / 43% women Portland OR (closest DMA to U of OR) 64% men / 36% women Birmingham, AL (home to U of AL) 53% men / 47% women Jacksonville, FL (closest DMA to FL State) 59% men / 41% women
  • 10. Question 4: True or False: in the Portland DMA, a greater percentage of women that are very/somewhat interested in college football have watched an Oregon Ducks game on TV or cable compared to the percent of men that are very/somewhat interested in college football. 11 TRUE FALSE
  • 11. Question 4: Answer: TRUE. While the overall number of men that have watched on TV is greater than women, surprisingly, 74% of women that are very/somewhat interested in college football have watched an Oregon Ducks game on TV or cable. In comparison only 70% of men that are very/somewhat interested in college football have watched a Ducks game. 12 TRUE FALSE
  • 12. Question 5: True or False: in the Columbus OH DMA amongst all adults 18+ regardless of level of interest in college football, a greater percentage have watched at least 1 OSU game on TV/cable than all other professional sports teams from Cleveland, Columbus or Cincinnati combined*. 13 TRUE FALSE * Includes Cleveland Indians, Cavaliers or Browns; Cincinnati Reds or Bengals; Columbus Crew, Blue Jackets or Clippers
  • 13. Question 5: Answer: TRUE! They love their Buckeyes in Columbus. Of all adults aged 18+, 61% have watched at least 1 OSU game on TV/cable. In comparison, only 47% of all adults have watched at least 1 game of any professional team of any sport from Cleveland, Cincinnati or Columbus on TV/cable*. 14 TRUE FALSE * Includes Cleveland Indians, Cavaliers or Browns; Cincinnati Reds or Bengals; Columbus Crew, Blue Jackets or Clippers
  • 14. • Ohio State enjoys a distinct advantage from their fans in Columbus as compared to the Ducks fans from Portland – Ohio State is in market and the hometown football team; a pro team is nearby but not in the same market – They show higher percentages of fans listening to broadcasts on radio, watching games on TV and attending games. Maybe they’ll have higher attendance at the national championship as well. May the best team win! 15

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