E-COMMERCE: Hoge vlucht of sisser
Bert Nagelvoort
Senior Researcher E-commerce
Leuven, January 22, 2015
© Ecommerce Europe www.ecommerce-europe.eu
Introduction
Page: 2
© Ecommerce Europe www.ecommerce-europe.eu
1. Introduction E-commerce Europe
2. E-commerce in a Worldwide perspective
3. E...
© Ecommerce Europe www.ecommerce-europe.eu
1. Introduction E-commerce Europe
2. E-commerce in a Worldwide perspective
3. E...
B2C E-commerce in Europe
• Representing 25.000+ Europe’s online merchants
• Selling B2C goods and services
• A € 363 bn ($...
© Ecommerce Europe www.ecommerce-europe.eu
Ecommerce Europe proposes an integrated pan European
perspective on 5 key polic...
Page: 7© Ecommerce Europe www.ecommerce-europe.eu
Round Tables
2014 & 2015
• Milan
• Madrid
• Dublin
• London
• Amsterdam
...
© Ecommerce Europe www.ecommerce-europe.eu
3. Research: B2C E-commerce Reports
Page: 8
Reports include Country Profiles, T...
Page: 10© Ecommerce Europe www.ecommerce-europe.eu
4. Ecommerce Europe Trustmark
Page: 10
In preparation, to be launched i...
© Ecommerce Europe www.ecommerce-europe.eu
1. Introduction E-commerce Europe
2. E-commerce in a Worldwide perspective
3. E...
© Ecommerce Europe www.ecommerce-europe.eu
E-commerce turnover in global perspective
Page: 13
Forecast growth 2013 - 2014 ...
Top 15 Global leading e-commerce countries
© Ecommerce Europe www.ecommerce-europe.eu Page: 17
© Ecommerce Europe www.ecommerce-europe.eu
E-commerce turnover in European perspective
Page: 19
Forcasted growth 2013 - 20...
Share of Top 10 Countries in B2C E-commerce Sales
B2C E-commerce in Europe
© Ecommerce Europe www.ecommerce-europe.eu
1. Introduction E-commerce Europe
2. E-commerce in a Worldwide perspective
3. E...
Western Europe
Europe € 364.3 bn +17.5%
EU 28 € 317.9 bn +14.7%
Western Europe € 177.7 bn +12.4%
Total B2C E-commerce 2013...
Market Share and Growth Rate
© Ecommerce Europe www.ecommerce-europe.eu Page 25
Western Europe
Belgium
Europe € 364.3 bn +17.5%
EU 28 € 317.9 bn +14.7%
Western Europe € 177.7 bn +12.4%
Belgium € 3.8 bn +25.6%
Total B2...
B2C E-commerce of Goods and Services
B2C E-COMMERCE GROWTH RATE BELGIUM
Percentage change in B2C e-commerce turnover, 2010...
Market Share of Product Categories
© Ecommerce Europe www.ecommerce-europe.eu Page 29
Country Report Belgium
Online B2C Sales per Service Group
© Ecommerce Europe www.ecommerce-europe.eu Page 30
Country Report Belgium
Online B2C Sales per Service Group
© Ecommerce Europe www.ecommerce-europe.eu Page 31
Country Report Belgium
© Ecommerce Europe www.ecommerce-europe.eu
1. Introduction E-commerce Europe
2. E-commerce in a Worldwide perspective
3. E...
Source: iStock
MEGATREND 1: CONVERGENCE OF ALL
CHANNELS
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Page: 35
Megatrend 1
MEGATREND 1: CONVERGENCE
OF ALL CHANNELS
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
All The Way To Instant And Blended Commerce
Page: 36
Ebay in USA
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
All The Way To Instant And Blended Commerce
Page: 37
Coolblue in Nede...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Who Is Leading The Mobile Revolution?
Page: 40
Megatrend 1: Convergen...
Source: iStock
MEGATREND 2: THE INTERNET OF THINGS
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Wearables for personal benefit
Page: 42
Megatrend 2: Internet of Thin...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Products will become digital
Page: 43
Megatrend 2: Internet of Things
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Products will also become touchpoints
Page: 44
Megatrend 2: Internet ...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Shoes coach you to do better..
Page: 45
Megatrend 2: Internet of Thin...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Our Smartphone Will Help Us Get Better
Page: 47
Megatrend 2: Internet...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
How 3D Printing Will Change The World
Page: 52
A New Digital Revoluti...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
And Be Disruptive to a lot of Industries
Page: 53
MEGATREND 3: THE SUPER CONSUMER
“There is only one boss. The customer. And he can fire everybody in the company from the c...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Page: 55
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
The Super Consumer Is Almighty
Page: 56
Megatrend 3
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
The Super Consumer Is Almighty
Page: 57
Megatrend 3
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
1 Thing Remains: Great Customer Experience
Page: 58
Megatrend 3: The ...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
1 Thing Remains: Great Customer Experience
Page: 59
Megatrend 3: The ...
MEGATREND 4: RE-ECONOMY
“If I had asked people what they wanted, they would have said faster horses.”
Henri Ford
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
The Peer2Peer Economy
Page: 62
Megatrend 4: Re-economy
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
The Peer2Peer Economy
Page: 64
Megatrend 4: Re-economy
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Why Buy When You Can Share?
Page: 65
Megatrend 4: Re-economy
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Why Lend At A Bank..?
Page: 66
Megatrends 4: Re-economy
MEGATREND 5: IT’S A GLOBAL COMPETION
“Start with the customer and work backwards.“ Jeff Bezos, CEO Amazon
The Americans Are Here
And so are the Chinese
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
The Americans Concur the World
Page: 75
And control more and more of ...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Amazon Is Still Leading The Way, Setting The Standard
Page: 76
With s...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
But Some Cracks Are Appearing..
Page: 77
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
And New Competitors Are On The Rise
Page: 78
How long will it take fo...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
The Chinese Are Here To Stay!
Page: 79
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
And They Have A Lot of Cash At Hand
Page: 80
Which is not intended fo...
83
Will Market Places Rule The World In 2020?
The ‘over everything strategy’ results in conversion ratio’s up to 20%
# of ...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Page: 84
So, Who Should Be Scared The Most?
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Page: 85
So, Who Should Be Scared The Most?
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
1. Unique, exclusive offering
2. Become content owner
3. Build your c...
© Ecommerce Europe www.ecommerce-europe.eu
Would you like more information?
Page: 89
Please contact us!
Bert Nagelvoort
Sr...
© Ecommerce Europe www.ecommerce-europe.eu
Free downloads!
Page: 90
research@ecommerce-europe.eu
Powered by:
In cooperatio...
© Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu
Thank you
Page: 91
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Pop-up event detailhandel: E-commerce, hoge vlucht of sisser

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Transcripts - Pop-up event detailhandel: E-commerce, hoge vlucht of sisser

  • 1. E-COMMERCE: Hoge vlucht of sisser Bert Nagelvoort Senior Researcher E-commerce Leuven, January 22, 2015
  • 2. © Ecommerce Europe www.ecommerce-europe.eu Introduction Page: 2
  • 3. © Ecommerce Europe www.ecommerce-europe.eu 1. Introduction E-commerce Europe 2. E-commerce in a Worldwide perspective 3. E-commerce in Western Europe & Belgium 4. 5 Megatrends in e-commerce Agenda Page: 3
  • 4. © Ecommerce Europe www.ecommerce-europe.eu 1. Introduction E-commerce Europe 2. E-commerce in a Worldwide perspective 3. E-commerce in Western Europe & Belgium 4. 5 Megatrends in e-commerce Agenda Page: 4
  • 5. B2C E-commerce in Europe • Representing 25.000+ Europe’s online merchants • Selling B2C goods and services • A € 363 bn ($ 496.9 bn) market • 16+ national e-commerce associations Who Do We Represent? © Ecommerce Europe Page: 5www.ecommerce-europe.eu Belgium Association
  • 6. © Ecommerce Europe www.ecommerce-europe.eu Ecommerce Europe proposes an integrated pan European perspective on 5 key policy areas: 1. Internet security & privacy 2. Consumer rights 3. E-payments 4. Tax Issues 5. E-logistics 1. Public Affairs Page: 6
  • 7. Page: 7© Ecommerce Europe www.ecommerce-europe.eu Round Tables 2014 & 2015 • Milan • Madrid • Dublin • London • Amsterdam • Poznan • Helsinki • Copenhagen • Paris • Berlin 2. Networking Page: 7 Round Tables, Pre-conferences, GES, National Association Events In cooperation with:
  • 8. © Ecommerce Europe www.ecommerce-europe.eu 3. Research: B2C E-commerce Reports Page: 8 Reports include Country Profiles, Trends and 30+ Infographics For free light version downloads of reports: research@ecommerce-europe.eu Powered by:In cooperation with:
  • 9. Page: 10© Ecommerce Europe www.ecommerce-europe.eu 4. Ecommerce Europe Trustmark Page: 10 In preparation, to be launched in 2015
  • 10. © Ecommerce Europe www.ecommerce-europe.eu 1. Introduction E-commerce Europe 2. E-commerce in a Worldwide perspective 3. E-commerce in Western Europe & Belgium 4. 5 Megatrends in e-commerce Agenda Page: 11
  • 11. © Ecommerce Europe www.ecommerce-europe.eu E-commerce turnover in global perspective Page: 13 Forecast growth 2013 - 2014 23%
  • 12. Top 15 Global leading e-commerce countries © Ecommerce Europe www.ecommerce-europe.eu Page: 17
  • 13. © Ecommerce Europe www.ecommerce-europe.eu E-commerce turnover in European perspective Page: 19 Forcasted growth 2013 - 2014 17.5%
  • 14. Share of Top 10 Countries in B2C E-commerce Sales B2C E-commerce in Europe
  • 15. © Ecommerce Europe www.ecommerce-europe.eu 1. Introduction E-commerce Europe 2. E-commerce in a Worldwide perspective 3. E-commerce in Western Europe & Belgium 4. 5 Megatrends in e-commerce Agenda Page: 22
  • 16. Western Europe Europe € 364.3 bn +17.5% EU 28 € 317.9 bn +14.7% Western Europe € 177.7 bn +12.4% Total B2C E-commerce 2013 of Goods & Services 59% 88% 100% 161 million people live in Western Europe 142 million people use the Internet 95 million people are e-shoppers € 177.7 bn E-commerce Turnover Goods & Services 43.5% Services 56.5% Goods 9.5% Estimated share of online sales of goods in total retail sales of goods Estimated 74% of active Internet users are on social media E-commerce GDP 3.45% Total GDP € 5,163 bn 1 2 3 Ranking Western Europe in turnover 2013 Key B2C E-commerce Data of Goods and Services at a Glance The Netherlands Belgium France United Kingdom Ireland 1 United Kingdom € 107.1 bn 2 France € 51.1 bn 3 The Netherlands € 10.5 bn 4 Ireland € 4.6 bn 5 Belgium € 3.8 bn 6 Luxembourg € 0.4 bn Powered by: © Ecommerce Europe June 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu for reports: research@ecommerce-europe.eu Twitter: @Ecommerce_eu Free download at: https://www.ecommerce-europe.eu/ facts-figures/free-downloads In cooperation with: National e-commerce Associations: Belgium France Ireland Netherlands
  • 17. Market Share and Growth Rate © Ecommerce Europe www.ecommerce-europe.eu Page 25 Western Europe
  • 18. Belgium Europe € 364.3 bn +17.5% EU 28 € 317.9 bn +14.7% Western Europe € 177.7 bn +12.4% Belgium € 3.8 bn +25.6% Total B2C E-commerce 2013 of Goods & Services Brussels 53% 83% 100% 11.2 million people live in Belgium 9.3 million people use the Internet 5.9 million people are e-shoppers € 3.8 bn E-commerce Turnover Goods & Services 50% Services 50% Goods 3.0% Estimated share of online retail of goods in total retail of goods Estimated 59% of active Internet users are on social media Belgium national e-commerce association www.becommerce.be Belgium trust mark BeCommerce kwaliteitslabel E-commerce GDP 1.00% Total GDP € 382.6 bn 1 2 3 Ranking Western Europe in turnover 2013 Key E-commerce Facts at a Glance 1 United Kingdom € 107.1 bn 2 France € 51.1 bn 3 The Netherlands € 10.5 bn 4 Ireland € 4.6 bn 5 Belgium € 3.8 bn 6 Luxembourg € 0.4 bn © Ecommerce Europe June 2014 www.ecommerce-europe.eu info: info@ecommerce-europe.eu for reports: research@ecommerce-europe.eu Twitter: @Ecommerce_eu Free download at: https://www.ecommerce-europe.eu/ facts-figures/free-downloads
  • 19. B2C E-commerce of Goods and Services B2C E-COMMERCE GROWTH RATE BELGIUM Percentage change in B2C e-commerce turnover, 2010 - 2014 Source: BeCommerce 2014 B2C E-COMMERCE BELGIUM Total online sales of goods and services, in millions of euros, 2010 - 2014 Source: BeCommerce 2014 © Ecommerce Europe www.ecommerce-europe.eu Page 27 €1,760 €2,200 €3,040 €3,820 €4,393 2010 2011 2012 2013 2014 (f) Country Report Belgium 13.0% 25.0% 38.2% 25.7% 15.0% 2010 2011 2012 2013 2014 (f) Goods 50% Service 50% Share Goods and Services
  • 20. Market Share of Product Categories © Ecommerce Europe www.ecommerce-europe.eu Page 29 Country Report Belgium
  • 21. Online B2C Sales per Service Group © Ecommerce Europe www.ecommerce-europe.eu Page 30 Country Report Belgium
  • 22. Online B2C Sales per Service Group © Ecommerce Europe www.ecommerce-europe.eu Page 31 Country Report Belgium
  • 23. © Ecommerce Europe www.ecommerce-europe.eu 1. Introduction E-commerce Europe 2. E-commerce in a Worldwide perspective 3. E-commerce in Western Europe & Belgium 4. 5 Megatrends in e-commerce Agenda Page: 32
  • 24. Source: iStock MEGATREND 1: CONVERGENCE OF ALL CHANNELS
  • 25. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Page: 35 Megatrend 1 MEGATREND 1: CONVERGENCE OF ALL CHANNELS
  • 26. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu All The Way To Instant And Blended Commerce Page: 36 Ebay in USA
  • 27. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu All The Way To Instant And Blended Commerce Page: 37 Coolblue in Nederland en België Webwinkel Fysieke winkel Correspondentie
  • 28. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Who Is Leading The Mobile Revolution? Page: 40 Megatrend 1: Convergence of Channels 0 5 10 15 20 25 30 35 40 North America South America Europe Asia Africa Oceania Global %ofPageViewsComingfromMobile Devices Mobile Usage as % of Web Usage, by Region, 5/14
  • 29. Source: iStock MEGATREND 2: THE INTERNET OF THINGS
  • 30. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Wearables for personal benefit Page: 42 Megatrend 2: Internet of Things
  • 31. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Products will become digital Page: 43 Megatrend 2: Internet of Things
  • 32. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Products will also become touchpoints Page: 44 Megatrend 2: Internet of Things
  • 33. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Shoes coach you to do better.. Page: 45 Megatrend 2: Internet of Things
  • 34. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Our Smartphone Will Help Us Get Better Page: 47 Megatrend 2: Internet of Things
  • 35. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu How 3D Printing Will Change The World Page: 52 A New Digital Revolution In Itself Less (local) stock Production of lighter & ‘impossible’ products Quicker design & production process Mass one-on- one production
  • 36. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu And Be Disruptive to a lot of Industries Page: 53
  • 37. MEGATREND 3: THE SUPER CONSUMER “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else...”
  • 38. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Page: 55
  • 39. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu The Super Consumer Is Almighty Page: 56 Megatrend 3
  • 40. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu The Super Consumer Is Almighty Page: 57 Megatrend 3
  • 41. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu 1 Thing Remains: Great Customer Experience Page: 58 Megatrend 3: The Super Consumer
  • 42. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu 1 Thing Remains: Great Customer Experience Page: 59 Megatrend 3: The Super Consumer
  • 43. MEGATREND 4: RE-ECONOMY “If I had asked people what they wanted, they would have said faster horses.” Henri Ford
  • 44. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu The Peer2Peer Economy Page: 62 Megatrend 4: Re-economy
  • 45. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu The Peer2Peer Economy Page: 64 Megatrend 4: Re-economy
  • 46. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Why Buy When You Can Share? Page: 65 Megatrend 4: Re-economy
  • 47. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Why Lend At A Bank..? Page: 66 Megatrends 4: Re-economy
  • 48. MEGATREND 5: IT’S A GLOBAL COMPETION “Start with the customer and work backwards.“ Jeff Bezos, CEO Amazon
  • 49. The Americans Are Here And so are the Chinese
  • 50. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu The Americans Concur the World Page: 75 And control more and more of the retail infrastructure
  • 51. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Amazon Is Still Leading The Way, Setting The Standard Page: 76 With selection, ‘the everything store’, lowest prices, best convenience
  • 52. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu But Some Cracks Are Appearing.. Page: 77
  • 53. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu And New Competitors Are On The Rise Page: 78 How long will it take for Google Shopping to add the BUY button?
  • 54. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu The Chinese Are Here To Stay! Page: 79
  • 55. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu And They Have A Lot of Cash At Hand Page: 80 Which is not intended for the homemarket
  • 56. 83 Will Market Places Rule The World In 2020? The ‘over everything strategy’ results in conversion ratio’s up to 20% # of countries active Growth 2013 13 22% 1* (just bought US 11Main) 50% 13 45% The 3rd party strategy is a cash cow; as sales growth their costs remain the same Market share 2 – 24% 55 – 60% 20 – 30% * Although Alibaba offers an international site it is not focused on a specifica market
  • 57. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Page: 84 So, Who Should Be Scared The Most?
  • 58. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Page: 85 So, Who Should Be Scared The Most?
  • 59. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu 1. Unique, exclusive offering 2. Become content owner 3. Build your community 4 Work together 5. Seamless fulfillment 6. Be authentic 7. Work small improvements 8. Watch and learn from Amazon 9. Embrace your people 10.Provide leadership. Page: 88 10 Tips To Survive Amazon, and Alibaba
  • 60. © Ecommerce Europe www.ecommerce-europe.eu Would you like more information? Page: 89 Please contact us! Bert Nagelvoort Sr. Researcher E-commerce Tel: +31 (0)6 199 699 45 Email: Bertnagelvoort@ecommerce-europe.eu Ecommerce Europe Rue de Trèves 59-61 B-1000 Brussels - Belgium Tel: +32 (0) 2 502 31 34 Website: www.ecommerce-europe.eu Contact us at: info@ecommerce-europe.eu For reports: research@ecommerce-europe.eu Twitter: @Ecommerce_eu
  • 61. © Ecommerce Europe www.ecommerce-europe.eu Free downloads! Page: 90 research@ecommerce-europe.eu Powered by: In cooperation with: Free light version downloads: research@ecommerce-europe.eu
  • 62. © Ecommerce Europe 1/23/2015 www.ecommerce-europe.eu Thank you Page: 91

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