CROSS INFLUENCE:
SHOPPEN MET EEN STREEPJE CULTUUR EN
TOERISME
New Trends in the Horeca Sector – Michael
Wieler
HO/RE/CA
‘A powerful tool that defines any public space
THE CANARY
‘A reflection of the society it
serves…’
SOCIETAL INFLUENCE
Global = Mega trends
National / local = Micro trends
Individual = Nano trends
‘Trends serve society or ...
MEGA TRENDS = GLOBAL
 DEMOGRAPHICS
 POLITICS
 SCIENCE & TECH
 ECONOMICS
 SOCIAL & CULTURAL
 ENVIRONMENTAL
‘Reactions...
SOMEBODY CALL 9-1-1
‘Society was
2008 RECESSION
‘Society was
MICRO TRENDS -
NATIONAL
 DEMOGRAPHICS
 POLITICS
 SCIENCE & TECH
 ECONOMICS
 SOCIAL & CULTURAL
 ENVIRONMENTAL
SMOKING BAN
INNER CITY ACCESS
NANO TRENDS -
INDIVIDUAL
INDUSTRY BUZZ WORDS
NEW VOCABULARY
THE SHARING ECONOMY
‘Society takes power through
DIGITAL GENERATION
 COMMUNITIES
 WEARABLES
 HOME INTEGRATION
 ENHANCEMENT
APPLIED TECHNOLOGY
KNOWLEDGEABLE
CONSUMER
 CURIOUS
 INFORMED
 CONSIOUS
 SERIOUS
NEW VALUES
 TRADITIONAL
 RENEWABLE
 QUALITY
 RESPECTFUL
 SEASONAL
 REGIONAL
 HEALTHY
FUNCTIONALITY
MINIMALISM
SMALL FOOTPRINTS
EXPERIENCE ECONOMY
 REJECT MATERIAL
 QUALITY OVER QUANTITY
 LESS IS MORE
POP UP HORECA
NEW COMMUNITIES
 LIKE MINDED
 INTERNATIONAL
 CONNECTED
 OPEN
 GROW TOGETHER
MONO PRODUCT
 CRAFT BEER
 CIDER
 BITTERS
 TEA
 CHOCOLATE
VOORUIT NAAR VROEGER
 NOSTALGIA
 TRADITIONAL
 CLASSIC
 SEASONAL
 REGIONAL
TRANSPLANTED SOUL
NEW RETRO?
NEW COMBINATIONS
 COOK WITH GIN
 COOK WITH IBM
 SMOKING EEL ROBATA
 BOUTIQUE BUTCHERS
 TRAVELING CHEFS
DARING MIXES
THE NEW HORECA
THANK YOU
MICHAEL WIELER – HORECA
DEVELOPMENT ©
Pop-up event detailhandel: New trends in horeca - Michael Wieler
Pop-up event detailhandel: New trends in horeca - Michael Wieler
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Pop-up event detailhandel: New trends in horeca - Michael Wieler

New trends in horeca - door Michael Wieler
Published on: Mar 4, 2016
Published in: Retail      
Source: www.slideshare.net


Transcripts - Pop-up event detailhandel: New trends in horeca - Michael Wieler

  • 1. CROSS INFLUENCE: SHOPPEN MET EEN STREEPJE CULTUUR EN TOERISME New Trends in the Horeca Sector – Michael Wieler
  • 2. HO/RE/CA ‘A powerful tool that defines any public space
  • 3. THE CANARY ‘A reflection of the society it serves…’
  • 4. SOCIETAL INFLUENCE Global = Mega trends National / local = Micro trends Individual = Nano trends ‘Trends serve society or die quickly…’
  • 5. MEGA TRENDS = GLOBAL  DEMOGRAPHICS  POLITICS  SCIENCE & TECH  ECONOMICS  SOCIAL & CULTURAL  ENVIRONMENTAL ‘Reactions to global events…’
  • 6. SOMEBODY CALL 9-1-1 ‘Society was
  • 7. 2008 RECESSION ‘Society was
  • 8. MICRO TRENDS - NATIONAL  DEMOGRAPHICS  POLITICS  SCIENCE & TECH  ECONOMICS  SOCIAL & CULTURAL  ENVIRONMENTAL
  • 9. SMOKING BAN
  • 10. INNER CITY ACCESS
  • 11. NANO TRENDS - INDIVIDUAL
  • 12. INDUSTRY BUZZ WORDS
  • 13. NEW VOCABULARY
  • 14. THE SHARING ECONOMY ‘Society takes power through
  • 15. DIGITAL GENERATION  COMMUNITIES  WEARABLES  HOME INTEGRATION  ENHANCEMENT
  • 16. APPLIED TECHNOLOGY
  • 17. KNOWLEDGEABLE CONSUMER  CURIOUS  INFORMED  CONSIOUS  SERIOUS
  • 18. NEW VALUES  TRADITIONAL  RENEWABLE  QUALITY  RESPECTFUL  SEASONAL  REGIONAL  HEALTHY
  • 19. FUNCTIONALITY
  • 20. MINIMALISM
  • 21. SMALL FOOTPRINTS
  • 22. EXPERIENCE ECONOMY  REJECT MATERIAL  QUALITY OVER QUANTITY  LESS IS MORE
  • 23. POP UP HORECA
  • 24. NEW COMMUNITIES  LIKE MINDED  INTERNATIONAL  CONNECTED  OPEN  GROW TOGETHER
  • 25. MONO PRODUCT  CRAFT BEER  CIDER  BITTERS  TEA  CHOCOLATE
  • 26. VOORUIT NAAR VROEGER  NOSTALGIA  TRADITIONAL  CLASSIC  SEASONAL  REGIONAL
  • 27. TRANSPLANTED SOUL
  • 28. NEW RETRO?
  • 29. NEW COMBINATIONS  COOK WITH GIN  COOK WITH IBM  SMOKING EEL ROBATA  BOUTIQUE BUTCHERS  TRAVELING CHEFS
  • 30. DARING MIXES
  • 31. THE NEW HORECA
  • 32. THANK YOU MICHAEL WIELER – HORECA DEVELOPMENT ©

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