Brand Guidelines
October 2014
Page 1 - Nabo brand Guidelines October 2014
Contents
Background 3
Typefaces 4
Our logo 5 - 8
Our colours 9
Graphic Elements 10
Collateral ...
Background
This manual has been put together to demonstrate how the
Nabo logo, in conjunction with its graphic elements, s...
Typefaces
For consistency, it’s important to use the correct typefaces
on all communications material. It is important tha...
Use of our logo
Spacing
In order to allow our logo to be displayed clearly, it is
important that there is a minimum cleara...
Use of our logo
Which logo to use where
In order to allow our logo to be displayed clearly, we need to make sure that our ...
Get to know your
neighbourhood.
nabo.com.au
White logo may be be used only on
gradient and photographic back-
grounds
Colo...
Use of our logo
Where to use the logo with the tagline
With tagline:
• all external collateral 
• where the URL and/or m...
Page 9 - Nabo brand Guidelines October 2014
Our colours
Our colour palette is based on the Nabo website and graphic elemen...
Graphic elements
Using the ‘House’ and ‘Speech bubble’ elements help us
to establish a visual relationship between our log...
Letter-head
Option 1 offset
It is important that the design
of all of our communications
material, whether it is printed
o...
Letter-head
Option 2 laser
It is important that the design
of all of our communications
material, whether it is printed
or...
Business
Cards
Our business cards have a
distinctive back and front and
should matt celloglazed for
durability.
All measur...
Multi-page
Flyers and
DL Cards
Our flyers and brochures
should be friendly and
focus on the benefits of
joining Nabo and i...
Page 15 - Nabo brand Guidelines October 2014
When creating multi-page
flyers, utilise the graphic
elements to break up the...
Page 16 - Nabo brand Guidelines October 2014
Electronic
Direct Mail
An electronic version of the
Nabo-branded electronic
d...
Page 17 - Nabo brand Guidelines October 2014
Co-branding collateral
Positioning of logos
Key partners e.g. Westpac
Nabo lo...
Page 18 - Nabo brand Guidelines October 2014
Powerpoint Presentations
For consistency, it’s important that we use our bran...
Page 19 - Nabo brand Guidelines October 2014
Photography
here is a checklist when searching for OR comissioning
photograph...
.com.au
Page 20 - Nabo brand Guidelines October 2014
Merchandise
Merchandising can be a
valuable means of connect-
ing wit...
Page 21 - Nabo brand Guidelines October 2014
Pull-up banners
A pull up banner is a portable display system that we use for...
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Transcripts - NABO-brand-guidelines-DRAFT-3

  • 1. Brand Guidelines October 2014 Page 1 - Nabo brand Guidelines October 2014
  • 2. Contents Background 3 Typefaces 4 Our logo 5 - 8 Our colours 9 Graphic Elements 10 Collateral 11 - 21 - Letterhead - Business cards - Flyers - Co-branding - DL cards and brochures - Electronic direct mail - PPT - Photography - - Merchandise - Banners (pull up) Page 2 - Nabo brand Guidelines October 2014
  • 3. Background This manual has been put together to demonstrate how the Nabo logo, in conjunction with its graphic elements, should be used for designing items for communication. Please ensure that you provide these guidelines to your designers and developers to ensure that every item of communication is consistent and credible. Visual identity is made up of a number of ingredients: logos, colours, typefaces, use of imagery, layouts and language. It is the consistent combination of these ingredients, that will help make the Nabo ‘brand’ memorable. If you have any questions or require assistance, please contact please contact kathryn@nabo.com.au or cara@nabo.com.au Page 3 - Nabo brand Guidelines October 2014
  • 4. Typefaces For consistency, it’s important to use the correct typefaces on all communications material. It is important that you follow instructions for correct text formatting in this manual. Primary typefaces (for use in professionally designed items) Gotham Bold Gotham Bold Italic Gotham Medium Gotham Medium Italic Gotham Italic Gotham Book Gotham Book Italic Gotham Light Gotham Light Italic Secondary typefaces (for use when Gotham is not available) For titles: Century Gothic Bold Century Gothic Bold Italic Century Gothic Regular Century Gothic Italic Body Copy: Helvetica Light Arial Regular Web typefaces Google Open Sans font NOTE: Use Nabo not NABO or nabo When typing our brand into body copy, the word Nabo is written is sentence case. Capital N only. Page 4 - Nabo brand Guidelines October 2014
  • 5. Use of our logo Spacing In order to allow our logo to be displayed clearly, it is important that there is a minimum clearance from other graphics and logos. We call this the ‘b height’. Page 5 - Nabo brand Guidelines October 2014
  • 6. Use of our logo Which logo to use where In order to allow our logo to be displayed clearly, we need to make sure that our brand is legible. Here we demonstrate the different types of acceptable use of the logo. How well do you know the people who share your neighbourhood? These days, most of us don’t talk to our neighbours or even know their names. Together we’re building stronger communities and safer suburbs Look out for your neighbours Set up an online neighbourhood watch, keep an eye out for suspicious activity and talk with your neighbours about what’s happening in your street. Local Councils join the online neighbourhood Nabo helps local Councils connect with the suburbs they serve and helps you discuss council initiatives, local matters and find out about upcoming events. Urgent Alerts sent to you Receive email and SMS Urgent Alerts from the Police, SES and local Council in times of emergency. The beginning of the journey Nabo is being rolled out in a small number of Australian suburbs and we will be adding new functionality rapidly as we get ready to welcome the rest of Australia. If you live in one of these suburbs you will be able to join Nabo and invite your neighbours to join via email or by printing and delivering an invitation from home. In suburbs where Nabo hasn’t yet been made available, you can register your interest and we will email you once we’re live! Coming soon New features will be going live every week. Please look out for ‘Groups’, ‘Event Calendars’ and other exciting ways to communicate with your neighbours. Feedback loop We welcome feedback, please send us a message at nabo.com.au/contact-us Nabo.com.au White logo to be used only on solid, gradient and photographic backgrounds 2 colour logos to be used only on white backgrounds Page 6 - Nabo brand Guidelines October 2014
  • 7. Get to know your neighbourhood. nabo.com.au White logo may be be used only on gradient and photographic back- grounds Coloured logos for use on white backgrounds White logos for use on full colour and photo backgrounds; stickers or decals. Black logos for use only on white background Eg. One colour print Page 7 - Nabo brand Guidelines October 2014
  • 8. Use of our logo Where to use the logo with the tagline With tagline: • all external collateral  • where the URL and/or marketing code is included separately Without tagline: • internal presentations • external collateral where the Nabo with tagline logo is also featured on the same page • where the space is too small for the tagline text to be legible Page 8 - Nabo brand Guidelines October 2014 With the URL:   Whist not officially a “logo” we have used Nabo with .com.au under it in some places • merchandise where no separate URL exists • or where the space is small .com.au
  • 9. Page 9 - Nabo brand Guidelines October 2014 Our colours Our colour palette is based on the Nabo website and graphic elements. Us PMS colours for accuracy on large scale offset print jobs. Use CMYK on smaller, cheaper print jobs. HEX and RGB for web and Microsoft Office template colours PMS= 443 C=46 M=26 Y=38 K=1 HEX= 90a39b R=144 G = 163 B= 155 Green-Grey used in the Nabo Logo and in graphic C=84 M=0 Y=56 K=0 HEX= 00b194 R=0 G = 177 B= 148 Deeper, complimenraty Green used in the Nabo gradient elements Left - C=84 M=0 Y=56 K=0 Right C=85 M=24 Y=0 K=0 Gradient used on collateral backgrounds PMS=339 C=57 M=0 Y=53 K=0 HEX= 71c399 R=113 G = 195 B= 153 Green used in the Nabo Logo and in graphic PMS= 2925 C=85 M=24 Y=0 K=0 HEX= 0097d4 R=0 G = 151 B= 212 Blue used in the Nabo gradient elements Primary colours: Secondary colours:
  • 10. Graphic elements Using the ‘House’ and ‘Speech bubble’ elements help us to establish a visual relationship between our logo and content. It’s about having a conversation or talking. The most effective way to use the elements is to think of the speech bubble as a way to talk about our services in a friendly way, much like neighbours over the fence. Statements about the benefits of joining Nabo appear in the element, underneath the speech bubble, appears a ‘benefit’ or action to support the statement. Page 10 - Nabo brand Guidelines October 2014
  • 11. Letter-head Option 1 offset It is important that the design of all of our communications material, whether it is printed or electronic is consistent in layout, theme and typeface. This letterhead is offset print- ed then put through a regular laser printer. See next page for the MS Word version. All measurements are in millimetres. 25mm text inset for letter copy 20mm logo inset from left of page 15mm logo inset from top of page Vignette40mmfromtop Name Surname Address Town State 0000 00 Month 2014 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla malesuada, orci in rhoncus fringilla, urna nibh sodales enim, ac sollicitudin quam est a quam. Fusce non aliquet sapien. In a libero tortor. Nam mauris metus, ornare ac egestas ac, commodo a arcu. Praesent vulputate posuere ante, vel tristique nunc consequat vitae. Suspendisse potenti. Fusce auctor vestibulum lectus, a commodo tortor suscipit eget. Praesent non hendrerit nisi, eget condimentum massa. Nullam aliquet libero at convallis facilisis. Vi- vamus vulputate a lorem sit amet porttitor. Praesent eu nisi ullamcorper, porttitor dolor a, lobortis arcu. Duis posuere metus a orci placerat vehicula. In justo quam, interdum sit amet porttitor ut, facilisis sit amet arcu. Nullam lacus nisl, consectetur nec pellentesque vitae, ullamcorper ut metus. Vestibulum non posuere nulla. Sed ornare orci non odio congue egestas. Nullam in urna purus. Integer ultrices non ante id volutpat. In congue lorem nec ipsum euismod egestas. Mauris mi lectus, vehicula eget accumsan id, egestas et metus. Nam libero eros, porttitor ut ligula ut, placerat posuere tortor. Aliquam aliquam urna vitae ante efficitur, non tristique felis fringilla. Suspendisse diam sapien, tempor volutpat erat nec, viverra ultrices arcu. Aenean facilisis magna quis odio congue, eu convallis dolor fermentum. Nulla vehicula est sed tellus cursus tristique. Donec eget orci dui. Vestibulum dictum at nisl nec porttitor. Morbi id faucibus tellus, in interdum tellus. Vestibulum tincidunt dolor sit amet orci euismod, in dictum dolor sollicitudin. Morbi imperdiet metus non ligula viverra, quis ornare massa euismod. Vi- vamus nisl odio, interdum quis nisi dictum, feugiat bibendum lectus. Integer purus sem, volutpat et laoreet non, sagittis sed ligula. Thanks, Name Surname, Title Address, suburb, state, Phone number - Gotham Book 8 Footer - 20mm inset from left of page and 15mm from bottom Page 11 - Nabo brand Guidelines October 2014
  • 12. Letter-head Option 2 laser It is important that the design of all of our communications material, whether it is printed or electronic is consistent in layout, theme and typeface. This letterhead is available in Word doc format then printed on a colour laser printer. All measurements are in millimetres. 25mm text inset for letter copy 20mm logo inset from left of page 15mm logo inset from top of page Vignette40mmfromtop Name Surname Address Town State 0000 00 Month 2014 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla malesuada, orci in rhoncus fringilla, urna nibh sodales enim, ac sollicitudin quam est a quam. Fusce non aliquet sapien. In a libero tortor. Nam mauris metus, ornare ac egestas ac, commodo a arcu. Praesent vulputate posuere ante, vel tristique nunc consequat vitae. Suspendisse potenti. Fusce auctor vestibulum lectus, a commodo tortor suscipit eget. Praesent non hendrerit nisi, eget condimentum massa. Nullam aliquet libero at convallis facilisis. Vi- vamus vulputate a lorem sit amet porttitor. Praesent eu nisi ullamcorper, porttitor dolor a, lobortis arcu. Duis posuere metus a orci placerat vehicula. In justo quam, interdum sit amet porttitor ut, facilisis sit amet arcu. Nullam lacus nisl, consectetur nec pellentesque vitae, ullamcorper ut metus. Vestibulum non posuere nulla. Sed ornare orci non odio congue egestas. Nullam in urna purus. Integer ultrices non ante id volutpat. In congue lorem nec ipsum euismod egestas. Mauris mi lectus, vehicula eget accumsan id, egestas et metus. Nam libero eros, porttitor ut ligula ut, placerat posuere tortor. Aliquam aliquam urna vitae ante efficitur, non tristique felis fringilla. Suspendisse diam sapien, tempor volutpat erat nec, viverra ultrices arcu. Aenean facilisis magna quis odio congue, eu convallis dolor fermentum. Nulla vehicula est sed tellus cursus tristique. Donec eget orci dui. Vestibulum dictum at nisl nec porttitor. Morbi id faucibus tellus, in interdum tellus. Vestibulum tincidunt dolor sit amet orci euismod, in dictum dolor sollicitudin. Morbi imperdiet metus non ligula viverra, quis ornare massa euismod. Vi- vamus nisl odio, interdum quis nisi dictum, feugiat bibendum lectus. Integer purus sem, volutpat et laoreet non, sagittis sed ligula. Thanks, Name Surname, Title Address, suburb, state, Phone number - Gotham Book 8 Footer - 20mm inset from left of page and 15mm from bottom Page 12 - Nabo brand Guidelines October 2014
  • 13. Business Cards Our business cards have a distinctive back and front and should matt celloglazed for durability. All measurements are in millimetres. 7mm inset from top and left of card Text 5mm space under logo Front of card - Logo = 55mm wide x12.7mm centred Vignette 5mm from bottom Back of card - Logo = 30mm wide x 8.5mm Gotham Medium 10pt (Nabo grey) Gotham light 9pt/12pt spacing (75% Black) example@example.com Gotham 8pt, 11pt spacing +00 000 0000 0000 Level 1, 33 Forster St, Surry Hills 2010 Page 13 - Nabo brand Guidelines October 2014
  • 14. Multi-page Flyers and DL Cards Our flyers and brochures should be friendly and focus on the benefits of joining Nabo and inviting other residents to join.. is warm, personal and Australian. The imagery needs to support the key message that Nabo is created by your neighbours for your your neighbourhood. Use the graphic element to highlight the reasons for joining Nabo Use photographic imagery to communicate warm, personal communication. Page 14 - Nabo brand Guidelines October 2014
  • 15. Page 15 - Nabo brand Guidelines October 2014 When creating multi-page flyers, utilise the graphic elements to break up the body copy. Creating sections and sub-sections makes long copy much easier to read. Fonts: Front page : Gotham BOLD 19 pt, Gotham Light 18 pt Inside: Sub headers - Gotham Bold 18pt; Body - Gotham Bold/Light 11pt
  • 16. Page 16 - Nabo brand Guidelines October 2014 Electronic Direct Mail An electronic version of the Nabo-branded electronic direct mail template has been created in HTML and is available for customisation.
  • 17. Page 17 - Nabo brand Guidelines October 2014 Co-branding collateral Positioning of logos Key partners e.g. Westpac Nabo logo should be placed on the right hand side of the page. The key partner logo should be placed on the left hand side of the page. Whether the logo is placed at the top of the page or the bottom depends on the collateral being produced. Please discuss co-bradning with us before comissioning design work. Partner logos should appear proportionally at 80% height or width of the Nabo logo.
  • 18. Page 18 - Nabo brand Guidelines October 2014 Powerpoint Presentations For consistency, it’s important that we use our brand across all media, when presenting our brand. A copy of this presentation template is available.
  • 19. Page 19 - Nabo brand Guidelines October 2014 Photography here is a checklist when searching for OR comissioning photography for any Nabo collateral. • Search for local images that communicate warmth and genuine friendliness. • Avoid images that don’t look Australian • No more than 1-3 people in each image • Seek images that show people having conversations to invoke a sense of community. • Don’t be afraid to choose people from a broad demographic social and ethnic group that accurately represent the suburbs you are targeting
  • 20. .com.au Page 20 - Nabo brand Guidelines October 2014 Merchandise Merchandising can be a valuable means of connect- ing with customers, raising awareness of the Nabo brand and boosting sign-ups. The Nabo logo should appear in white if green is used as a background colour. ON a white background, the coloured Nabo logo should be used If the URL is not mentioned separately on the merchandise, the Nabo logo with .com.au underneath should be used.
  • 21. Page 21 - Nabo brand Guidelines October 2014 Pull-up banners A pull up banner is a portable display system that we use for public events and displays to draw attention to our brand. Pull up banners come with adjustable height poles and a base that holds the banner.

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