Reach 1-million+ member households who are well-educated, highly affluent and very successful couples who are savvy
travel...
Who We Are
An alliance of State, Regional and Provincial Golf Associations
serving these major markets:
USA-EAST
USA-WEST
...
Southern
California
ArizonaNorthern
California
Chicago,
Northern Illinois
Georgia Florida Michigan
Massachusetts
Texas Car...
Who We Reach
More Than 1,000,000 Upscale Residential Households
Avid Golfers
• 62% are private, semi private or resort clu...
Who We Reach
More Than 1,000,000 Upscale Residential Households
Savvy Travelers
• Avid golfers spend $125 billion annually...
Who We Reach
Avid, Experienced Golfers Spend More!
• Over $26-billion dollars was spent on golf fees, equipment and soft g...
How You Can Touch Our Members
In Print
• Our publications are delivered directly to 1,091,536 member households
• Display ...
Examples
Pebble Beach Resorts Media Campaign
• Target Markets: New York, Los Angeles, Chicago, Phoenix, Minneapolis,
Portl...
Contact
All National Golf Association Media Network integrated programs are custom built to fit the
needs and budgets of o...
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National golf association media network 9 july-2013 kk

Introducing the NATIONAL GOLF ASSOCIATION MEDIA NETWORK- An Alliance of State, Regional and Provincial Golf Associations. Reach 1-million+ member households who are well-educated, highly affluent and very successful couples who are savvy travelers and passionate about golf with our publications, web sites, events, e-newsletters , e-blasts and e-revisions.
Published on: Mar 3, 2016
Published in: Sports      
Source: www.slideshare.net


Transcripts - National golf association media network 9 july-2013 kk

  • 1. Reach 1-million+ member households who are well-educated, highly affluent and very successful couples who are savvy travelers and passionate about golf with our publications, web sites, events, e-newsletters , e-blasts and e-revisions. Submitted by: Kevin J. Kinney • National Advertising • Atlanta Cell: 770.331.1960 • email: kjkinney@comcast.com Introducing the NATIONAL GOLF ASSOCIATION MEDIA NETWORK An Alliance of State, Regional and Provincial Golf Associations
  • 2. Who We Are An alliance of State, Regional and Provincial Golf Associations serving these major markets: USA-EAST USA-WEST CANADA Metro New York-NJ-CT, Chicago, Philadelphia, Boston, Atlanta, Detroit, Raleigh, Milwaukee, Minneapolis, Miami-Ft Lauderdale, Tampa-St Pete Los Angeles, San Francisco, San Diego, Palm Springs, Boise, Dallas, Houston, Denver, Phoenix, Las Vegas, Portland, and Seattle Calgary, Montreal, Toronto, Vancouver and Winnipeg
  • 3. Southern California ArizonaNorthern California Chicago, Northern Illinois Georgia Florida Michigan Massachusetts Texas Carolinas New York, New Jersey & Connecticut Minnesota Canada Wisconsin Colorado Washington, Oregon & Idaho Nevada Who We Are Operated by amateur golfers, for the benefit and promotion of golf, each State Golf Association provides a USGA Handicap Index® to club members and each conducts 40 to 50 amateur tournaments annually. They also measure and rate each member course. Members of the the Media Network includes States and Provinces that offer print, web site, email, program/event sponsorship, television, mobile app, corporate entertainment and hospitality opportunities. Ontario
  • 4. Who We Reach More Than 1,000,000 Upscale Residential Households Avid Golfers • 62% are private, semi private or resort club members • Played an average of 69 rounds last year; • 83% played more than 50 rounds Affluent, Educated Married Couples •84.5% are married • Median age ranges from 46 to 57* • Household incomes range from $127,000 to $410,000* • Net worth ranges from $1.43 million to $5.9 million* • 79% are college graduates; 34% earned graduate degrees • 30% are business owners Homeowners • 96% own a primary residence • 33% own a secondary residence • 27% Plan to purchase second/vacation residence *Depending on market Demographic data is compiled from a variety of state and regional associations’ member surveys , the USGA and the National Golf Foundation
  • 5. Who We Reach More Than 1,000,000 Upscale Residential Households Savvy Travelers • Avid golfers spend $125 billion annually on all travel-related expenses, comprising one-quarter of all US travel expenditures • Days away on vacation trips average 20 days • Golfers play 5+ rounds while on vacation • 73% of members take an average of 3+ non-golf vacations Upscale Product Consumers • 98% dine out twice a month; 70% dine out once a week • 79% consume wine, beer or spirits • 58% use a professional financial advisor • 90% invest in stocks or mutual funds Influenced by Golf Association media • 40% purchased a product advertised in Golf Association media • 42% played a golf course after seeing it in Golf Association media Demographic data is compiled from a variety of state and regional associations’ member surveys , the USGA and the National Golf Foundation
  • 6. Who We Reach Avid, Experienced Golfers Spend More! • Over $26-billion dollars was spent on golf fees, equipment and soft goods last year (2012) • Avid golfers (25 plus rounds) make up 71% of consumer golf spending • Three –fourths (76%) of rounds played is by avid golfers • Golfers who have played for 20 years or more are responsible for the largest portion of total spending (49 percent) National Golf Foundation, 2012
  • 7. How You Can Touch Our Members In Print • Our publications are delivered directly to 1,091,536 member households • Display advertising, advertorial and Feature article opportunities On the Web • Association web sites have over 60-million annual page views in the USA • 195-million annual page views of Association web sites in Canada Via e-mail • Database of more than 600,000 • e-newsletters and e-revisions have high open rates • (85% for handicap revision email and 35% for others) Event Sponsorship and Promotions • Amateur championship event sponsorships • Special member-only exclusive offers Flexible and Convenient • Choose the entire Network or select top feeder States • One-order, one-invoice convenience Cost • All Media Network packages are custom built to fit Clients’ needs and budgets. Request a proposal today!
  • 8. Examples Pebble Beach Resorts Media Campaign • Target Markets: New York, Los Angeles, Chicago, Phoenix, Minneapolis, Portland, San Francisco and Seattle • Tactics: Print ads, cover and feature article, advertorials, web site banner ads, dedicated e-blasts, e-revision email ads.
  • 9. Contact All National Golf Association Media Network integrated programs are custom built to fit the needs and budgets of our Partners – in print, web sites, via email and event sponsorship. To create a customized package directly reaching this high-end Membership at an affordable price please contact us. NATIONAL GOLF ASSOCIATION MEDIA NETWORK Kevin Kinney National Advertising National Golf Assn Media Network Atlanta, GA Cell: 770.331.1960 kjkinney@comcast.net Brian Foster Director of Communications & Marketing Arizona Golf Association Phoenix, AZ Phone: 602.944.3035 bfoster@azgolf.org

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