Polo to outfit U.S. team for the Beijing Games Presented By: Kiel Holliday
<ul><li>Roots Ltd. wanted an informal look. </li></ul><ul><li>USCO did not agree: </li></ul><ul><li>met with Mr. Lauren </...
<ul><li>Signed contract with USOC (US Olympic Committee) </li></ul><ul><li>Deal hoping to extend to Winter Olympics in Van...
Attire <ul><li>V-neck tennis sweaters and ties </li></ul><ul><li>Polo shirts with “Beijing” on the front and cargo pants. ...
View and Costs <ul><li>1,500 Americans </li></ul><ul><li>Costs of less than $10 million </li></ul><ul><li>Many sales at US...
Polo’s Image <ul><li>Advertising for games brings brand enhancement as they expand overseas </li></ul><ul><li>Sales up dou...
<ul><li>“ Right now our job is just to work on making Americans look good.” </li></ul><ul><li>David Lauren </li></ul>
Sources <ul><li>Wall Street Journal, April 7, 2008. B1 </li></ul><ul><li>Polo.com </li></ul><ul><li>Press Release: Polo.co...
 
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Polo And Beijing

Published on: Mar 4, 2016
Published in: Entertainment & Humor      Sports      
Source: www.slideshare.net


Transcripts - Polo And Beijing

  • 1. Polo to outfit U.S. team for the Beijing Games Presented By: Kiel Holliday
  • 2. <ul><li>Roots Ltd. wanted an informal look. </li></ul><ul><li>USCO did not agree: </li></ul><ul><li>met with Mr. Lauren </li></ul><ul><li>both agreed based on “Chariots of Fire”, 81’ movie about British athletes competing in the 1924 Summer Olympics in Paris. </li></ul>Change
  • 3. <ul><li>Signed contract with USOC (US Olympic Committee) </li></ul><ul><li>Deal hoping to extend to Winter Olympics in Vancouver in 10’ and 12’ for the Summer Olympics in London </li></ul><ul><li>To boost the American Brand internationally </li></ul>Why Polo
  • 4. Attire <ul><li>V-neck tennis sweaters and ties </li></ul><ul><li>Polo shirts with “Beijing” on the front and cargo pants. </li></ul><ul><li>The ensemble of red, white, and blue. </li></ul>
  • 5. View and Costs <ul><li>1,500 Americans </li></ul><ul><li>Costs of less than $10 million </li></ul><ul><li>Many sales at US Stores and web sites </li></ul><ul><li>Working to setup stores in Beijing </li></ul><ul><li>10% will go to USCO as royalty payment </li></ul>
  • 6. Polo’s Image <ul><li>Advertising for games brings brand enhancement as they expand overseas </li></ul><ul><li>Sales up doubled in Europe’s market in past five years </li></ul>
  • 7. <ul><li>“ Right now our job is just to work on making Americans look good.” </li></ul><ul><li>David Lauren </li></ul>
  • 8. Sources <ul><li>Wall Street Journal, April 7, 2008. B1 </li></ul><ul><li>Polo.com </li></ul><ul><li>Press Release: Polo.com </li></ul>

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