Social Media
Deep Dive
with KiKi L’Italien
Tweet @kikilitalien
© Amplified Growth, Inc. All rights reserved. Social Media ...
Your Speaker
© Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
• Consulting on ...
@Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
2:00 - 3:00 pm SM Presentation...
@Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Identifying Your Passion
• Why...
The 4 Elements of a Social Media Plan
People Objectives
Strategy Tools
© Amplified Growth. All rights reserved. Social Med...
People
Who is your target audience?
Who is your existing audience?
© Amplified Growth. All rights reserved. Social Media D...
Demographics &
Psychographics
Information you need and how to find it
© Amplified Growth. All rights reserved. Social Medi...
© Amplified Growth, Inc.. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
© Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
People
Twitter Analytics
Facebook Insights
© Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
People
© Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
People
Other Resources
• Google An...
Questions to Answer
© Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
People
• Is my...
Objectives
What are you trying to accomplish?
© Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @k...
Possible objectives
© Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Objective...
Your Mission
Activity: Share your organization’s mission with a
neighbor and tell him/her how your social media
communicat...
Strategy
How will you accomplish your objectives?
© Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - T...
Possible Strategies
1. Engagement Strategies
2. Hook Canvas
3. Maslow’s Hierarchy of Needs
© Amplified Growth, Inc. All ri...
© Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Strategy
The Hook Canvas
Maslow’s Hierarchy of Needs
© Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Strate...
Looking at Maslow in Social
© Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
S...
Activity
Practice Makes Perfect, Maslow - Style!
© Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Tw...
© Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Strategy
Tools
What will help you achieve your objectives?
© Amplified Growth. All rights reserved. Social Media Deep Dive - Twitte...
Questions to Think About
1. Resources
2. Content
3. Budget
4. Metrics
© Amplified Growth, Inc. All rights reserved. Social...
Time Saving Tools
© Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Tools
Sched...
© Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Tools
A Few More Resources
Acronym Soup Blog - theacronymsoup.com
More on Maslow and social media -
http://www.adweek.com/social...
The 5th Element
You. How will you use these elements
in your own organization?
© Amplified Growth, Inc. All rights reserve...
© Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Break
• Which time saving too...
@Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Panelists
Shannon Affholter (@...
@Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Break
• What’s the most intere...
@Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
Roundtables
1. Getting clear o...
@Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
kiki@amplifiedgrowth.net
of 33

NAHB Social Media Workshop

How to build a social media plan and implement for your HBA!
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - NAHB Social Media Workshop

  • 1. Social Media Deep Dive with KiKi L’Italien Tweet @kikilitalien © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien #NAHBALI
  • 2. Your Speaker © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien • Consulting on social media & content strategy for Amplified Growth, Inc. • Marketing Director for a startup app company based in NYC • Developing a digital strategy course for Mediabistro
  • 3. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien 2:00 - 3:00 pm SM Presentation 3:00 - 3:15 pm Break 3:15 - 4:15 pm SM Panel 4:15 - 4:30 pm Break 4:30 - 5:15 pm Roundtables 5:15 - 5:30 pm Summary and Conclusion Agenda for Social Media Workshop
  • 4. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Identifying Your Passion • Why do you want people to hear from your organization? • Why should anyone else care what you have to say? • Are the people you want to talk to using social media?
  • 5. The 4 Elements of a Social Media Plan People Objectives Strategy Tools © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
  • 6. People Who is your target audience? Who is your existing audience? © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People (It all starts here)
  • 7. Demographics & Psychographics Information you need and how to find it © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People
  • 8. © Amplified Growth, Inc.. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
  • 9. © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People Twitter Analytics
  • 10. Facebook Insights © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People
  • 11. © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People Other Resources • Google Analytics • Data collected from online forms • Customer Relationship Management (CRM)
  • 12. Questions to Answer © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People • Is my existing audience different than my target audience? • If yes, how can I use my existing audience to reach my target audience? • How can I reach more of my target audience?
  • 13. Objectives What are you trying to accomplish? © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Objectives (Connect mission)
  • 14. Possible objectives © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Objectives • Increasing member base, revenue • Educating the community • Advocacy for industry • Serving as thought leader • Increasing product sales
  • 15. Your Mission Activity: Share your organization’s mission with a neighbor and tell him/her how your social media communication currently reflects it. © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Objectives
  • 16. Strategy How will you accomplish your objectives? © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy Keeping it simple
  • 17. Possible Strategies 1. Engagement Strategies 2. Hook Canvas 3. Maslow’s Hierarchy of Needs © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
  • 18. © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy The Hook Canvas
  • 19. Maslow’s Hierarchy of Needs © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
  • 20. Looking at Maslow in Social © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
  • 21. Activity Practice Makes Perfect, Maslow - Style! © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
  • 22. © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
  • 23. Tools What will help you achieve your objectives? © Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools (Technology)
  • 24. Questions to Think About 1. Resources 2. Content 3. Budget 4. Metrics © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools
  • 25. Time Saving Tools © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools Scheduling/Metrics: Hootsuite, Tweetdeck, SproutSocial Content/Scheduling: BufferApp Content: Swayy, Contently Graphics: Canva, Piktochart Images: • MorgueFile • StockUp • StockSnap Video: • Animoto
  • 26. © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools
  • 27. A Few More Resources Acronym Soup Blog - theacronymsoup.com More on Maslow and social media - http://www.adweek.com/socialtimes/social-media- hierarchy-needs/460308 Great checklist for social media managers: http://www.adweek.com/socialtimes/a-complete- checklist-for-social-media-managers-infographic/622615 Application for free month of social media consulting - http://goo.gl/forms/07x78H0Xbo © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
  • 28. The 5th Element You. How will you use these elements in your own organization? © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
  • 29. © Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Break • Which time saving tool are you going to try out when you get back to the office? • What’s the biggest takeaway you’ve received so far?
  • 30. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Panelists Shannon Affholter (@MBAKS_Voice) Executive Officer, MBA of King & Snohomish Counties Dianne Beaton (@DDBeaton) Visionary Diva/Owner, 2DiFore Marketing Solutions LLC Teri Edwards (@CCHBA) Executive Officer, Carteret County HBA
  • 31. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Break • What’s the most interesting thing you’ve heard from the panelists about their use of social media? • What tip did you hear from the panelists that you are going to use?
  • 32. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Roundtables 1. Getting clear on using POST 2. “Help, I need content ideas!” 3. Time management strategies 4. Social Media 101 questions 5. Integrating social media with traditional media
  • 33. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien kiki@amplifiedgrowth.net

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