It’s All About the Connections! Making the Connections through Marketing and Speaking the Language of Today’s Student! Pre...
For Building a “REAL” Community
For Building a “REAL” Community <ul><li>The Rules: </li></ul><ul><li>Building relationships and community </li></ul><ul><l...
It Starts With… Building Lasting Relationships
Community. Connection.
 
So you want students and their friends to like you?
“ Fore” Time To Get Ahead Of The Game ! Stand Out From The Crowd
What Makes YOUR Brand Different?
 
Do you have an App … for that?
 
 
 
 
 
 
 
Mascots
Mascot Facebook Page
 
Five Tips for Attracting College Students Through Social Media
1. Make It Personal
How Involved Are You?
<ul><li>Tweets from Dan @CAonDuty </li></ul>We don’t want to talk to a Logo!
Who Is On Your Team?
2. Keep It Real
Most Searched: Google #1 YouTube #2
 
It’s Closer Than You Think
Scrapbooking Photos Through Video
3. Deliv e r Exclusivity
Want to be a keystone? Just submit a 3-5 minute video on why you think you'd be great for the position!
Everyone Wants to feel Important….It’s All About ME !
uvbeat.com
http://www.liveskybox.com
Cable is out…Netflix Streaming and HULU are IN !!
4. Showcase Experience
 
It’s the Experience that creates BUZZ!
 
5. Stay Ahead of the Curve
QR Codes: Contests Link to mobile websites Text Signage Business Cards
 
 
 
 
‘ Millennials’ An Always On, Texting Generation
Don’t Call Me, I Won’t Call You!
 
 
Text A Resident <ul><li>Resident Events </li></ul><ul><li>Emergencies or Alerts </li></ul><ul><li>Campus Deals </li></ul><...
Who Wants to Win an Ipod Nano? Text: HouseRules To: 47368
Cater to Mom and Dad
Academic superiority for your child if they live at Dover Hills… smart marketing!
 
This is the parents’ experience too! (embrace it)!
 
The University….Your Partner
What Should The University Know About You?
<ul><li>Understand the University culture </li></ul><ul><li>Become an advocate of Student Life and other Services </li></u...
 
 
 
 
 
Choose the right team Passion is a MUST…
Remember! <ul><li>Marketing to students is about being a Leader not a Follower. </li></ul><ul><li>Don’t lose focus on “Sma...
House Rules On Facebook: facebook.com/houserules2010 Twitter: @kimcoryfitness & @danoltersdorf
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National Apartment Association 2011

It's all about the connections! Making the connections through marketing and speaking the language of today's student.
Published on: Mar 3, 2016
Published in: Real Estate      Business      Technology      
Source: www.slideshare.net


Transcripts - National Apartment Association 2011

  • 1. It’s All About the Connections! Making the Connections through Marketing and Speaking the Language of Today’s Student! Presented by: Kim Cory and Dan Oltersdorf
  • 2. For Building a “REAL” Community
  • 3. For Building a “REAL” Community <ul><li>The Rules: </li></ul><ul><li>Building relationships and community </li></ul><ul><li>Enhancing online marketing </li></ul><ul><li>5 Tips for attracting students with social media </li></ul><ul><li>Catering to mom and dad </li></ul><ul><li>Making the University your partner </li></ul>
  • 4. It Starts With… Building Lasting Relationships
  • 5. Community. Connection.
  • 7. So you want students and their friends to like you?
  • 8. “ Fore” Time To Get Ahead Of The Game ! Stand Out From The Crowd
  • 9. What Makes YOUR Brand Different?
  • 11. Do you have an App … for that?
  • 19. Mascots
  • 20. Mascot Facebook Page
  • 22. Five Tips for Attracting College Students Through Social Media
  • 23. 1. Make It Personal
  • 24. How Involved Are You?
  • 25. <ul><li>Tweets from Dan @CAonDuty </li></ul>We don’t want to talk to a Logo!
  • 26. Who Is On Your Team?
  • 27. 2. Keep It Real
  • 28. Most Searched: Google #1 YouTube #2
  • 30. It’s Closer Than You Think
  • 31. Scrapbooking Photos Through Video
  • 32. 3. Deliv e r Exclusivity
  • 33. Want to be a keystone? Just submit a 3-5 minute video on why you think you'd be great for the position!
  • 34. Everyone Wants to feel Important….It’s All About ME !
  • 35. uvbeat.com
  • 36. http://www.liveskybox.com
  • 37. Cable is out…Netflix Streaming and HULU are IN !!
  • 38. 4. Showcase Experience
  • 40. It’s the Experience that creates BUZZ!
  • 42. 5. Stay Ahead of the Curve
  • 43. QR Codes: Contests Link to mobile websites Text Signage Business Cards
  • 48. ‘ Millennials’ An Always On, Texting Generation
  • 49. Don’t Call Me, I Won’t Call You!
  • 52. Text A Resident <ul><li>Resident Events </li></ul><ul><li>Emergencies or Alerts </li></ul><ul><li>Campus Deals </li></ul><ul><li>Renewal Promos </li></ul><ul><li>Facebook Contest </li></ul>
  • 53. Who Wants to Win an Ipod Nano? Text: HouseRules To: 47368
  • 54. Cater to Mom and Dad
  • 55. Academic superiority for your child if they live at Dover Hills… smart marketing!
  • 57. This is the parents’ experience too! (embrace it)!
  • 59. The University….Your Partner
  • 60. What Should The University Know About You?
  • 61. <ul><li>Understand the University culture </li></ul><ul><li>Become an advocate of Student Life and other Services </li></ul><ul><li>Invite to Clubhouse or Models </li></ul><ul><li>Talk about your policies & Lease Agreement </li></ul><ul><li>Find a Liaison for the students as a “go to” person on campus </li></ul>Share in each others experiences
  • 67. Choose the right team Passion is a MUST…
  • 68. Remember! <ul><li>Marketing to students is about being a Leader not a Follower. </li></ul><ul><li>Don’t lose focus on “Smart Marketing” adapting to the expectation . </li></ul><ul><li>Partnerships with Parents and the </li></ul><ul><li>University will be your strongest </li></ul><ul><li>Word of Mouth marketing. </li></ul>
  • 69. House Rules On Facebook: facebook.com/houserules2010 Twitter: @kimcoryfitness & @danoltersdorf

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