Natural Personal Care 2010: Global Market Analysis and Competitive Brand Assessment Europe Fact Sheet ...
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Natural Personal Care 2010 Europe - Fact sheet

Natural Personal Care 2010: Global Market Analysis and Competitive Brand Assessment The market for natural personal care products in Europe grew by 11.7% from 2009 to 2010. Growing awareness of natural products and a new market approach of players are keeping the European market for natural personal in an upward direction.
Published on: Mar 3, 2016
Published in: Economy & Finance      
Source: www.slideshare.net


Transcripts - Natural Personal Care 2010 Europe - Fact sheet

  • 1. Natural Personal Care 2010: Global Market Analysis and Competitive Brand Assessment Europe Fact Sheet Natural Personal Care Sales in Europe, 2005 to 2010The MarketThe market for natural personal care products in Europe grew by11.7% from 2009 to 2010. Growing awareness of natural productsand a new market approach of players are keeping the Europeanmarket for natural personal in an upward direction. Natural Personal Care Sales of Leading Marketers, 2010Competitive LandscapeOriflame ranks first in total sales in the European natural personalcare market in 2009, followed by Yves Rocher and The Body Shop(LOréal). The European natural personal care products market ishighly consolidated, with the top 10 companies controlling 81% ofthe market, totaling sales of EUR 2,943 million. Natural Personal Care Sales by Channel of Distribution 2010Channels of DistributionSpecialty stores represents the largest retail channel in thenatural personal care products market. Pharmacies and drugstores have the second biggest share of the market and representthe fastest growing retail channel in 2010. Forecast Manufacturers’ Sales of Natural Personal Care Products in Europe, 2010 to 2015Future OutlookThe natural personal care market will continue to enjoy double-digit growth to reach EUR 6.0 billion in 2015. Consumer behaviorand market approach of participants are changing in favor of themarket, but the process is long. Although stable around 10%,market growth is limited. www.KlineGroup.com Report #Y632D | © 2011 Kline & Company, Inc.

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