Natural Personal Care 2010: Global Market Analysis and Competitive Brand Assessment United States Fact Sheet ...
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Natural Personal Care 2010 US - Fact Sheet

Natural Personal Care 2010: Global Market Analysis and Competitive Brand Assessment The natural personal care market, after witnessing a significant slowdown in 2009, has recovered well in 2010 to post a healthy sales growth of 11.9%. A double-digit growth is an upright indication of the natural personal care market reviving from the economic recession.
Published on: Mar 3, 2016
Published in: Economy & Finance      
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Transcripts - Natural Personal Care 2010 US - Fact Sheet

  • 1. Natural Personal Care 2010: Global Market Analysis and Competitive Brand Assessment United States Fact Sheet Natural Personal Care Sales in the United States, 2005 to 2010 The Market The natural personal care market, after witnessing a significant slowdown in 2009, has recovered well in 2010 to post a healthy sales growth of 11.9%. A double-digit growth is an upright indication of the natural personal care market reviving from the economic recession. Natural Personal Care Sales of Leading Marketers, 2010Competitive LandscapeAveeno (Johnson & Johnson) is the leading brand in the market,followed by Bare Escentuals (Bare Escentuals), Aveda (EstéeLauder), and Burts Bees (The Clorox Company). The top 10marketers of natural personal care products represent nearly50% of the total market sales in 2010. Natural Personal Care Sales by Channel of Distribution, 2009 and 2010Channels of DistributionHealth and natural food stores and supermarkets remain thelargest retail channel in the natural segment followed closelyby mass merchandisers. Mass retailers continue to outpace allother retail channels, bridging the gap with the largestchannel, health and natural food stores. Forecast Manufacturers’ Sales of Natural Personal Care Products in the United States, 2010 to 2015Future OutlookThe natural personal care market in the United States willcontinue to witness double-digit growth to reach USD 6.7 billionin 2015. 2010 and 2011 are expected to be slightly slower yearsfor the industry with low double-digit growth, but the industrywill enjoy higher growth rates in 2012 and beyond. www.KlineGroup.com Report #Y632D | © 2011 Kline & Company, Inc.

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