Kyriakos Pierrakakis
<ul><li>Population: 10,787,690 (2011 census*) </li></ul><ul><li>GDP: $310.365 bn (2011 estimate) </li></ul><ul><li>GDP per...
 
 
 
Unemployment % Youth Unemployment % total Greece 36% 15.9% Italy 28.6% 8.3% Spain 44.3% 20.7% Portugal 27.8% 12.6% Fr...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>Only 19 states out of 50 in play! </li></ul><ul><li>Elections decided in: Nevada, Montana, New Mexico, Colorado, N...
 
 
 
<ul><li>Traditional Considerations: </li></ul><ul><ul><li>Central Message </li></ul></ul><ul><ul><li>Policies over issues ...
<ul><li>Don’t use polls to tell you what but how. </li></ul><ul><li>Master the art of timing. </li></ul><ul><li>Strong & w...
<ul><li>Be first in adopting new technology & place it at the center of your strategy” </li></ul><ul><li>Speed, speed, spe...
<ul><li>The most precious resource in a campaign is time. </li></ul><ul><li>The candidate needs to be the candidate. Not t...
<ul><li>Build a website, heavy on video and tools for your supporters to organize, raise money, have discussions & find ea...
<ul><li>Staff positions with not merely the best talent available – but also with people who work well in teams and unders...
<ul><li>Think strategically when strategy is required, tactically when tactics are needed. Not the other way round! </li><...
<ul><li>Radio and FDR </li></ul><ul><li>T.V. and Kennedy/Reagan </li></ul><ul><li>Today: </li></ul><ul><ul><li>Talk Radio ...
<ul><li>No culture of private funding. </li></ul><ul><li>Limited culture of volunteering. </li></ul><ul><li>New media cont...
<ul><li>How will politicians campaign in a climate of violence and depression? </li></ul><ul><ul><li>More use of new and t...
<ul><li>Direct mail / brochures - are they that necessary? </li></ul><ul><li>Existing law incapacitates traditional media....
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Political Campaigning - Κυριάκος Πιερρακάκης

2012 edition
Published on: Mar 4, 2016
Published in: Education      News & Politics      
Source: www.slideshare.net


Transcripts - Political Campaigning - Κυριάκος Πιερρακάκης

  • 1. Kyriakos Pierrakakis
  • 2. <ul><li>Population: 10,787,690 (2011 census*) </li></ul><ul><li>GDP: $310.365 bn (2011 estimate) </li></ul><ul><li>GDP per Capita: $27,716 </li></ul><ul><li>GDP Growth Rate: -5.5% GDP </li></ul><ul><li>Public Debt: $469.8 bn / 142.8% GDP (201o) </li></ul><ul><li>Budget Deficit: 10.5% GDP (2010) </li></ul><ul><li>CA Deficit: 10.5% GDP </li></ul><ul><li>Unemployment: 16.6% (May 2011) </li></ul><ul><li>Inflation: 1.7% </li></ul><ul><li>Competitiveness Rank (EU): 26/27 </li></ul><ul><li>Ease of Doing Business Rank: 109 th </li></ul><ul><li>Demographics: 1.3 children / family </li></ul>
  • 6. Unemployment % Youth Unemployment % total Greece 36% 15.9% Italy 28.6% 8.3% Spain 44.3% 20.7% Portugal 27.8% 12.6% France 20.6% 9.5% Ireland 28.6% 8.3% Belgium 21.1% 7.7% Germany 8.1% 6.2% Austria 9.6% 4.4% Great Britain 20% 7.7% USA 18.4% (27% minorities) 9.1% Sweden 24% 7.7%
  • 21. <ul><li>Only 19 states out of 50 in play! </li></ul><ul><li>Elections decided in: Nevada, Montana, New Mexico, Colorado, North Dakota, South Dakota, Iowa, Missouri, Indiana, Florida, Georgia, North Carolina, South Carolina, Virginia, New Hampshire, Pennsylvania, Michigan, Ohio, Wisconsin. </li></ul>
  • 25. <ul><li>Traditional Considerations: </li></ul><ul><ul><li>Central Message </li></ul></ul><ul><ul><li>Policies over issues </li></ul></ul><ul><ul><li>“ Least Common Denominator” Policies </li></ul></ul><ul><li>Please, don’t forget about: </li></ul><ul><ul><li>The Candidate </li></ul></ul><ul><ul><li>The Party </li></ul></ul><ul><ul><li>The Money </li></ul></ul><ul><ul><li>The Strategy on the Ground </li></ul></ul>
  • 26. <ul><li>Don’t use polls to tell you what but how. </li></ul><ul><li>Master the art of timing. </li></ul><ul><li>Strong & wrong vs. weak & right. </li></ul><ul><li>People don’t want a president who is much like them. </li></ul><ul><li>Be ruthless without being personal. </li></ul><ul><li>Control of public image wins elections. </li></ul><ul><li>Don’t worry about what you can’t control </li></ul>
  • 27. <ul><li>Be first in adopting new technology & place it at the center of your strategy” </li></ul><ul><li>Speed, speed, speed. </li></ul><ul><li>Use surrogates that drive the enemy insane. </li></ul><ul><li>Make your base supporters invested in your success. </li></ul><ul><li>Know all the facts – about your candidate and your enemy. </li></ul><ul><li>Defend against all charges and discredit attackers. </li></ul><ul><li>Know history. </li></ul>
  • 28. <ul><li>The most precious resource in a campaign is time. </li></ul><ul><li>The candidate needs to be the candidate. Not the campaign manager, scheduler or driver. </li></ul><ul><li>Every major presidential candidate in recent memory had been doing rigorous planning and laying groundwork for years before jumping in. </li></ul>
  • 29. <ul><li>Build a website, heavy on video and tools for your supporters to organize, raise money, have discussions & find each other –absorb the interest and propel a campaign. </li></ul><ul><li>Have a tight circle involved in key decisions– while following the Bush rule that the inner circle should never expand: if you want to add someone new, someone else is out. </li></ul>
  • 30. <ul><li>Staff positions with not merely the best talent available – but also with people who work well in teams and understand that this is about something bigger than themselves (“no asshole rule”). </li></ul><ul><li>Know more about your candidate than your opponents and the media do. </li></ul><ul><li>Have a very clear chain of command. </li></ul>
  • 31. <ul><li>Think strategically when strategy is required, tactically when tactics are needed. Not the other way round! </li></ul><ul><li>The candidate should not idealize him/herself while the campaign senior staff should not idealize the candidate. Be self-aware. </li></ul>
  • 32. <ul><li>Radio and FDR </li></ul><ul><li>T.V. and Kennedy/Reagan </li></ul><ul><li>Today: </li></ul><ul><ul><li>Talk Radio and the Republican Party </li></ul></ul><ul><ul><li>New Media and the Democratic Party </li></ul></ul><ul><ul><ul><li>Dean/Trippi </li></ul></ul></ul><ul><ul><ul><li>Obama/Plouffe </li></ul></ul></ul>
  • 33. <ul><li>No culture of private funding. </li></ul><ul><li>Limited culture of volunteering. </li></ul><ul><li>New media content, but no new media strategy. </li></ul><ul><li>Lack of organized grassroots movement. </li></ul><ul><li>Election is won on a national level, on the basis of national “trends”. </li></ul><ul><li>More chaos, less order. </li></ul>
  • 34. <ul><li>How will politicians campaign in a climate of violence and depression? </li></ul><ul><ul><li>More use of new and traditional media Less Speeches. </li></ul></ul><ul><ul><li>More dinners/meeting in controlled environments. </li></ul></ul>
  • 35. <ul><li>Direct mail / brochures - are they that necessary? </li></ul><ul><li>Existing law incapacitates traditional media. </li></ul><ul><li>Organization on the ground *much* needed. </li></ul><ul><ul><li>More the case in the ’ 80s than today </li></ul></ul><ul><li>Word of Mouth Marketing Online (Organize Evangelists). </li></ul><ul><li>“ It’s not the voting that’s democracy. It’s the Counting” Stoppard </li></ul><ul><li>Special Interest Groups – Least Common Denominators. </li></ul>