Pop-up Housing
MIT Kumbhathon
By Sampath Reddy
Sadhugram,
SAMPATH REDDY
9243401366
www.popuphousing.in
sampathreddy@popuphousing.in
“Building light on the planet”
Buildings
 Time?
 Cost?
 Approvals?
 Labor!
 Land!
 Skill!
 Scalability!
 Ownership Vs Rental?
Elevator Pitch
 “We Design, Market and Install Pallet Rack based housing kits and
eco friendly building solutions using I...
PROBLEM
 - Urbanization
 - More people living in cities than rural land
 - 2.5 Billion additional people will be moving...
Solution
 Popup Housing – Animation Video
 Rack supported buildings
 Pallet Racks are available all across the planet
...
 We Customize, improvise,
design and repurpose these industrial
materials to create multi level, high density
habitable s...
Solution
User centered Modular Buildings
Popup Housing
1 MODULAR √
2 SMALL ~
3 MOVABLE/ REUSE/RECYCLE √
4 SELF BUILDABLE ~...
Market
 Low cost smart Infrastructure
 Affordable Housing
 Student Housing
 Migrant Hostels
 Transit camps
 Slum Red...
Business Model
 Product and Service
 Building projects contract
 Rental Model for Events
Competition
 Product:
 Conventional Building Systems:
 Civil, Masonry, Steel Structures,
 Contractors
 Alternate Buil...
Marketing Strategy
 References
 Social Media Marketing
 Showcasing successfully implemented projects and impact
 Affil...
Team
 Sampath Reddy : Founder
 8 yrs corporate experience as an Aerospace Engineer. Executive
General Management from II...
Traction
 MIT Kumbhaton
 Sector 1 C office for NMC
 Made in Nasik : Biggest Festival in Kumbh:
Director Housing and off...
Needs
 Project Contracts
 Amount: Rs 20,00,000
• Founder salaries
• Sales & Marketing
• New hires
• Technology / Product...
SAMPATH REDDY
9243401366
www.popuphousing.in
sampathreddy@popuphousing.inINITIATIVE BY
MIT KUMBHATHON
It has the quality o...
Popup Housing, MIT Kumbhathon, Aug 2015
Popup Housing, MIT Kumbhathon, Aug 2015
Popup Housing, MIT Kumbhathon, Aug 2015
Popup Housing, MIT Kumbhathon, Aug 2015
Popup Housing, MIT Kumbhathon, Aug 2015
Popup Housing, MIT Kumbhathon, Aug 2015
Popup Housing, MIT Kumbhathon, Aug 2015
of 23

Popup Housing, MIT Kumbhathon, Aug 2015

Innovative solution for large scale temporary housing by Sampath Reddy and his team. Developed at MIT Kumbhathon. See more at http://kumbha.org
Published on: Mar 4, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - Popup Housing, MIT Kumbhathon, Aug 2015

  • 1. Pop-up Housing MIT Kumbhathon By Sampath Reddy Sadhugram,
  • 2. SAMPATH REDDY 9243401366 www.popuphousing.in sampathreddy@popuphousing.in “Building light on the planet”
  • 3. Buildings  Time?  Cost?  Approvals?  Labor!  Land!  Skill!  Scalability!  Ownership Vs Rental?
  • 4. Elevator Pitch  “We Design, Market and Install Pallet Rack based housing kits and eco friendly building solutions using Indigenous Methods and Reusable Industrial materials”
  • 5. PROBLEM  - Urbanization  - More people living in cities than rural land  - 2.5 Billion additional people will be moving into cities by 2050  - Proliferation of Slums : 54% of Mumbai lives in slums – World Bank  - Popup Events  - Case Study: Kumbh Mela 2015, Nasik  - 10 M need Housing  - 28,000 hotel capacity  - 2 M local population  - 30 M expected visitors  Existing built environment cannot cater to this large transitional demand
  • 6. Solution  Popup Housing – Animation Video  Rack supported buildings  Pallet Racks are available all across the planet  Mass produced, low cost, Low skills, high Density  Predefined Load specifications and Structurally Certified  Saves 2/3 building costs and 1/3 land  Durable for 20 yrs
  • 7.  We Customize, improvise, design and repurpose these industrial materials to create multi level, high density habitable spaces
  • 8. Solution User centered Modular Buildings Popup Housing 1 MODULAR √ 2 SMALL ~ 3 MOVABLE/ REUSE/RECYCLE √ 4 SELF BUILDABLE ~ 5 ADAPTABLE/ CONFIGURABLE/ PLUGIN √ 6 MULTI LEVEL/HIGH DENSITY √ 7 PREFAB/MASS PRODUCED √ 8 OPEN SOURCE √ 9 OPEN STACK (Infra as a Service) √ 10 Post and beam (Frame and Infill) √
  • 9. Market  Low cost smart Infrastructure  Affordable Housing  Student Housing  Migrant Hostels  Transit camps  Slum Redevelopment  Disaster Releif  Education centres – Schools, Skill Development Centres  Secondary units  Portable, adaptive structures on Interim land  Popup Events: On Demand Housing, Housing as a Service
  • 10. Business Model  Product and Service  Building projects contract  Rental Model for Events
  • 11. Competition  Product:  Conventional Building Systems:  Civil, Masonry, Steel Structures,  Contractors  Alternate Building systems:  Pre fabricated buildings,  Alternative architecture systems; Shipping containers, Portacabins, Bamboo construction et al
  • 12. Marketing Strategy  References  Social Media Marketing  Showcasing successfully implemented projects and impact  Affiliations with private sector and Govt Sector  Actively reaching out and advertising to potential customers for popup events like hotels, Akhadas, corporations etal
  • 13. Team  Sampath Reddy : Founder  8 yrs corporate experience as an Aerospace Engineer. Executive General Management from IIM Lucknow. 3 generations Family background in Construction and hospitality. Bangalore  Social Entrepreneur  Varun Thautam: Architect and Designer  Masters in Architecture and Urban Planning, Canada.  Advisors: Freeman Murray, Co-founder Jaaga  Sridhar Pabbisetty: Ex CEO centre of Public Policy, IIM Bangalore, Urban Planner and expert. Bangalore
  • 14. Traction  MIT Kumbhaton  Sector 1 C office for NMC  Made in Nasik : Biggest Festival in Kumbh: Director Housing and office  Orders in Pipeline: Rural BPO, Schools, Low cost housing structures  Intent for Contractors for Popup Events; Navratri, World culture Festival, Art and Culture Festivals
  • 15. Needs  Project Contracts  Amount: Rs 20,00,000 • Founder salaries • Sales & Marketing • New hires • Technology / Product or Service development • Capital expenses / equipment
  • 16. SAMPATH REDDY 9243401366 www.popuphousing.in sampathreddy@popuphousing.inINITIATIVE BY MIT KUMBHATHON It has the quality of all great things, its SIMPLE

Related Documents