Pool Marketing Site - Why Go Social?
Published on: Mar 4, 2016
Transcripts - Pool Marketing Site - Why Go Social?
Your online marketing partner
The Pool Marketing Partner is your onlinemarketing partner. We’re your backyardexperience web-based promotions team.We specialize in “Pool Mom Marketing.”You’re not selling pools or pool service.You’re selling memories, experiences,and peace of mind.
Pam VinjeCEO, New Product Development Lauren Tomkoand Dealer Training Head of Video ProductionKen HoffmanHead of Operations Lisa Hoffmanand Search Engine Optimization New Media Account ExecutiveKyrstin Grinblat Brie RomereHead of Website Services New Media Account Executive
Do you like using Facebook or tweeting what you’re doing every second? Regardless of your answer, it doesn’t matter. What matters is that your audience does.Pool moms are social beings. You need to connect with them where they’re already talking about you.
People can bypass all of the traditional search avenues to findproducts and services that are “pre-qualified” using their own socialnetwork of friends through the “social web”– actually bypassing search engines altogether. A review from a stranger is helpful, but a recommendation, review or “like” from someone you know is much more powerful.
Yes, they do. If you have a little time, watch this 10 minute,educational video to learn more about each specific social network, and how to make them work for you.
In 2012 you should consider creating: A web-based infrastructure comprised of traditional internet marketing techniques (traditional SEO tools to include keywords, tags, search engines and business directory submissions, PPC, etc.) Targeted rich media content (video, posts, blogs) And FREE social applications that allow your consumers to build relationships with your brand
Hayward is on the ball with this whole socialmedia revolution. Because of theirforesight, you have more opportunities in yourmarketing ventures.We’ve partnered with Hayward to outline acouple opportunities for you to apply yourHayward dollars.Choose the options that match your company’sgoals and interests, and get the most out ofyour Hayward co-op dollars!
Hayward will reimburse up to 50% of theproduction costs for your marketingmaterials.That means you could get a fully optimizedWEBSITE with SOCIAL MEDIA AND VIDEOAND SEO for $1,750 after reimbursement.
Social Media Starter Package Choose 3 social media networks for $699Get branded social media channels to communicate with your leads
1. The Client pays 50% of project which is due at signing.2. When the project is close to completion, it is submittedto Hayward for approval of up to 50% reimbursement.3. Final invoice is sent to client for remaining 50% ofproject.4. Once final payment is received by Pool MarketingPartner, we submit a paid invoice to Hayward Pinnacle forreimbursement to client.Its that simple to use your Hayward $$!
Hayward allows you to choose how much or how little your wantHayward represented on your marketing materials. That’s why you pay for the project in full, and they reimburse for the amount of representation they feel they have on your materials. Website design, social media design and video production fall into theHayward co-op program. Basically, design work we can place a Hayward logo to represent them is criteria for reimbursement. This DOES NOT include services like SEO, social media posting or blog writing.
Call us today at 281-746-5575or visit www.poolmarketingpartner.com for more info.