Top Performers at Optifab 2011 Announced Report Benchmarks Competition in Optics Fabrication; Rochester Company Wins ...
If your company sales depend upon trade show marketing, this report provides benchmarksthat help you to measure your trade...
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PRESS RELEASE :TSPA Show Report Optifab 2011

Top Performers at Optifab 2011 Announced.Report Benchmarks Competition in Optics Fabrication; Rochester Company Wins Top Performance Honor at Optifab 2011...
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - PRESS RELEASE :TSPA Show Report Optifab 2011

  • 1. Top Performers at Optifab 2011 Announced Report Benchmarks Competition in Optics Fabrication; Rochester Company Wins Top Performance Honor at Optifab 2011June 01, 2011 09:00 ESTRochester, NY – A new benchmarking report gives insight into trade show performance atSPIE Optifab 2011, a bi-annual event that attracts suppliers and buyers from the opticsindustry who are interested or involved in optical manufacturing equipment & processes,optical components, optical metrology equipment, optical tools and materials, opticalcoatings, and all facets of optical manufacturing technology.The TSPA™ (Trade Show Performance & Analysis) SHOW REPORT is an objectivethird party assessment of trade show performance that goes beyond traditional means ofevaluating performance. This is the first TSPA™ SHOW REPORT for the optical industry.The report clearly analyzes show performance by considering the factors that make exhibitingsuccessful. The report includes:  2011 Show Highlights  Ranking by Size and Design of Booths  Ranking by a full range of Marketing Efforts  Ranking by Product Demonstrations  Detailed Chart of Featured Products  Best-in-Class Performances  Future of Trade Show Marketing“TSPATM is a useful tool that serves three purposes,” says Don Snyder, Principal Analyst atLarkwood Consultants. “First, for anyone that missed the show, this report provides a greatexecutive analysis of products, demos and companies at the show. Second, it allowsOptifab exhibitors and industry companies to benchmark their own trade show performanceand consider their true competitive position. Third, it sets benchmarks and stimulates adiscussion of best-practice in trade show exhibiting, providing a clear path for optimizingROI when applied to the next exhibitions.”The report considers several groups of exhibitors: it separately analyzes the Top 7 largestexhibitors who were a major force at this year’s Optifab 2011, the other key exhibitors, andthe New York Cluster of exhibitors, while also analyzing non-exhibiting companies andinstitutions that influenced the outcome of this event.In this report, you can see who earned highest overall score amongst the largest Top 7exhibitors at Optifab 2011, as well as the top performer in the NY Cluster, and who came infirst among the rest of exhibitors not ranked as one of the largest Top 7 booths. You can evenlearn who scored highest as a non-exhibitor.
  • 2. If your company sales depend upon trade show marketing, this report provides benchmarksthat help you to measure your trade show performance.This 50+-page report, complete with performance matrices and charts, sells for $995 and isnow available from Larkwood Consultants.“It’s a must-have tool for any company in optical fabrication, any exhibitor at Optifab andrelated events, and anyone interested in business development in this industry,” notes Snyder.About TSPATMThe TSPA™ (Trade Show Performance & Analysis) SHOW REPORT is an upgradedversion of a trade show performance analysis system that has been successfully used in otherindustries (e.g., telecommunications, IT, electronics industries. Past customers includeentrepreneurs as well as major corporations such as AT&T, Motorola, Duracell, NEC, andAlcatel-Lucent.)This report sets up an objective third-party assessment of trade show performance thatgoes beyond traditional means of evaluating performance. This is the first TSPA™ SHOWREPORT for the Optics Industry.TSPA™ SHOW REPORT is not affiliated with any trade show or any trade show organizerin order to act as an independent evaluator of trade show performance.©2011 Larkwood Consultants. All rights reserved. TSPATM is the property of LarkwoodConsultants in the United States and the EC. All other trademarks are properties of theirrespective owners.Larkwood Consultants helps companies grow their business by supplying advice andexperience in engineering, new product introductions, new product development, technicalsupport & management guidance, including trade show marketing.Contact: Don Snyder at larkwoodconsultants@gmail.com or Tel. 585-315-9816URLs & Related Files  Report Promotion and Order Form...PDF document  About Larkwood Consultants... SlideShare  Public Photos of Optifab 2011... Picassa  Official Site of Optifab 2011... SPIE, show organizerTopics: Optifab, optical, optical fabrication, photonics, trade show marketing trade show performance trade show benchmarks Rochester NY

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