The People
Formerly Known as
Presenting…
^
Your Audience
@Pist
...
Audience + Results
= Content.
What is Your Podcast
About?
Happy Audience
“It’s not
about you.”
Podcasts are Shows
+ Conversations
Podcasts are Shows
^
Ask.
Listen.
Why are you Following Me?
• We met at [___] • Someone I knew was
following y...
Love Your Audience
Production values Talk to them
Distribution Entertain them
Tight editing Make them think...
Content =
Content?
= Content?
Audience + Results
= Content.
Defining
Communication
SENT
message
message RECEIVED
message ACTED UPON
Content Development
“How do I know what I think
until I see what I say?”
– E.M. Forster
Try This at Home
You will need:
•Business card
•Cell phone
•Your neighbor
Be Brutal…
Why should I care?
What’s in it for me?
How does it make my
life better?
What problem do you
solve?
• Who do
you help?
• How?
The “Ah-ha” Moment
• Get to it
• Show,
don’t tell
...
Develop your Content
• WHO is it for
• WHY do they care?
• WHAT do you want them to do?
• HOW can show what you me...
What to Include?
• What you know: • What they need to:
– –
– –
– ...
Your Next…
Important email
• Audience. (Who is reading this?)
• Results. (What response do you want?)
• Contents. (Short, ...
Your next…
PodCast
• Audience. (Who are they?)
• Results. (What needs to happen?)
• Content. (Makes a direct connection fr...
Note to Self
• I will seek more
information on…
• 3 valuable things I learned
today…
• 1 thing I will DO…
Successful
Communicators
are Successful
People
• Aud...
Laura Fitton, Pistachio Consulting, Inc.
Laura Fitton (aka @Pistachio) is a superhero. The full extent
of her powers is n...
of 27

Presenting... Your Audience

Slide desk for Laura Fitton's PodCamp Boston2 session "Presenting... Your Audience"
Published on: Mar 4, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Presenting... Your Audience

  • 1. The People Formerly Known as Presenting… ^ Your Audience @Pist achio Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941
  • 2. Audience + Results = Content.
  • 3. What is Your Podcast About?
  • 4. Happy Audience “It’s not about you.”
  • 5. Podcasts are Shows
  • 6. + Conversations Podcasts are Shows ^
  • 7. Ask.
  • 8. Listen.
  • 9. Why are you Following Me? • We met at [___] • Someone I knew was following you • You inspire me • You followed me • Social sense & learning. • Interesting tweets give • Guy gave you whuffie me new, random insight • Because you told me to • Honestly, I’ve been • I like your ideas on how thinking of un-following to hold an audience • You have genuinely • You engage in interesting things to say conversation and share • Your tweets met my what you know threshold for interesting • I’m discovering America • A gem once a week is • The voices told me to worth it • Haven’t you just always • CC told me to been there?
  • 10. Love Your Audience Production values Talk to them Distribution Entertain them Tight editing Make them think Get feedback Inform/educate Listen Help them Ask Give them something
  • 11. Content =
  • 12. Content?
  • 13. = Content?
  • 14. Audience + Results = Content.
  • 15. Defining Communication SENT message message RECEIVED message ACTED UPON
  • 16. Content Development “How do I know what I think until I see what I say?” – E.M. Forster
  • 17. Try This at Home You will need: •Business card •Cell phone •Your neighbor
  • 18. Be Brutal… Why should I care? What’s in it for me? How does it make my life better?
  • 19. What problem do you solve? • Who do you help? • How?
  • 20. The “Ah-ha” Moment • Get to it • Show, don’t tell • WIIFM Aka, What’s the Point?
  • 21. Develop your Content • WHO is it for • WHY do they care? • WHAT do you want them to do? • HOW can show what you mean • WHICH examples, stories or illustrations are most convincing or interesting or helpful?
  • 22. What to Include? • What you know: • What they need to: – – – – – – – – – – –
  • 23. Your Next… Important email • Audience. (Who is reading this?) • Results. (What response do you want?) • Contents. (Short, direct, audience/result specific.)
  • 24. Your next… PodCast • Audience. (Who are they?) • Results. (What needs to happen?) • Content. (Makes a direct connection from audience to result.)
  • 25. Note to Self • I will seek more information on… • 3 valuable things I learned today… • 1 thing I will DO…
  • 26. Successful Communicators are Successful People • Audience + results = content • CODE: Concise, Organized, Direct, Effective • SIMPLIFY
  • 27. Laura Fitton, Pistachio Consulting, Inc. Laura Fitton (aka @Pistachio) is a superhero. The full extent of her powers is not yet known. To get some idea of how she thinks, what she knows, and the problems she can solve, read her blog ( www.PistachioConsulting.com) and her twitterstream (www.twitter.com/pistachio). She loves to talk. She's good enough, she's smart enough, and doggone it, people like her.

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