Politics and Culture of
Home Sharing
Leanna Wolfe, PhD
November 12-14, 2015
Airbnb Open
Paris, France
About Dr. Leanna
• MA Anthropology, New School for Social
Research
• PHD Sexology, Instititute for Advanced Study of
Human...
What’s Anthropology?
 Study Human Cultures
 Historically (re: Archeology)
 Present Day (Cultural Anthropology)
 Field ...
An Anthropological Perspective:
Examine Interests and Goals of Players
 Airbnb Leadership and Staff
 Hosts
On Premises ...
Cultural History of Home Sharing
 Sharing Housing and Food with
Travelers/Boarders
 Medieval Europe and Colonial America...
My Personal History
As a young anthropologist in Mani, Yucatan
Informal Exchange
 Mani, Yucatan, Mexico
 15 pesos/day for room and board
1975 ($1.20/day)
Hammock in shared room with...
Field work amongst the Luo on
Rusinga Island, Kenya
Field work amongst the Huli in
Tari, Papua New Guinea
Home Stay in Mumbai, India
With Hosts in Buenos Aires
Sipping Coconuts with Host in
Rio de Janeiro
Wine tasting with Hosts in Vienna
With Host and his friends in
Kuala Lumpur
With Home Stay Host Family in
Mulu, Borneo
My Early History with Airbnb
 July 2010 Purchased a Home in Los Angeles
 Hosted first guest in September
 Cross-Promoti...
Guest Room Photography
Garage Converted to a
Spacious Guest Room!
spacGuest Room
Glamping in a Beautiful Yard!
French Toast Breakfast for
Summer European Guests
Italian Guests Enjoy the
Backyard Hot tub
Elena Arrives from Siberia
Elena with Koon and Jiao (friends
of Luning)
How Airbnb is Unique
 An Airbnb Home Stay
 Possibility of Socializing with Host(s)
 Host is Paid
 Telephone Concierge ...
The Culture of Home Sharing:
Share Living Quarters with On-Premises Host(s)
 Potentially Share
Kitchen
Bathroom
Livin...
Engage the Hosts’ World
Access Another World …Without Owning it…
 Shop at Local Markets
 Cook at Home
 Visit Local Cafe...
Airbnb Becomes a Game
Changer
 Direct Payment
 Not just a gift/friendship offering
 Paid in Advance
 Internet Explosio...
Partnership with Hosts
 Focus on Hosts
 Unlike Couch Surfing and Servas which network
travelers
 Conferences, Newslette...
Accusations
 Disruption Integrity of Residential Neighborhoods
 Parking
 Noise
 Unsupervised Parties
 Conversion of A...
Problems Posed by Home Sharing
 Unsafe and Uninsured Properties
 Property Owner Unavailable
 Loss of Housing Stock for ...
Normalize Home Sharing?
(My Quandary)
 Home Stays are Unpredictable Adventures!
 Snuggled on a Reed Mat with a Tarascan ...
Airbnb’s Economic Analysis
Economic Impact of Airbnb in
Los Angeles
 Since its inception 500,000 guests have used Airbnb
in Los Angeles
 250,000 in...
LA’s Airbnb Home Sharing Guests
 Budget Travelers
 Afford to Extend their Stays
 Family & Friend Visits
Weddings, Holi...
Airbnb Hires Community
Organizers
Personal Story Workshops
 Hosts learn to tell persuasive stories to city
governments
 Challenge (At risk for foreclosing...
Hosts Reviews his Presentation
with an Airbnb Organizer
Host Presents Her Story to a
Los Angeles Listening Session
Listening Session Attendees
Post Their Opinions
Opinion Boards
LA’s Quest for Common Ground
 Prevent Free-Market Economy of Short Term Rentals from
Destroying Affordable Local Housing
...
A Global Village!
 Once just the purview of Adventurers & Anthropologists
 Sharing Economy via Airbnb
 Benefits Travele...
Dr. Leanna Wolfe
LeannaPhD@outlook.com
www.drleannawolfe.com
1-323-717-6167
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Politics and Culture of Home Sharing

Examines the impact of home sharing on hosts, travelers, neighborhoods and the Airbnb organization. Presented at the Airbnb Open in Paris on Nov. 12 and 13.
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Politics and Culture of Home Sharing

  • 1. Politics and Culture of Home Sharing Leanna Wolfe, PhD November 12-14, 2015 Airbnb Open Paris, France
  • 2. About Dr. Leanna • MA Anthropology, New School for Social Research • PHD Sexology, Instititute for Advanced Study of Human Sexuality • Writer, Photographer, World Traveler • Airbnb Host beginning 2010 • Lives in Los Angeles, California • Professor at Los Angeles Valley College • Dr. Leanna Research and Consulting
  • 3. What’s Anthropology?  Study Human Cultures  Historically (re: Archeology)  Present Day (Cultural Anthropology)  Field Research using Participant Observation  Access an Insider’s Perspective  Cultural Relativism  See value in each culture’s practices and survival strategies  Applied Anthropology  Theory applied to real life situations
  • 4. An Anthropological Perspective: Examine Interests and Goals of Players  Airbnb Leadership and Staff  Hosts On Premises Home Sharers Off Site Owners of One or Two Properties Managers of Multi-Unit Properties  Guests Family/Friends of Locals International Tourists Adventure Seekers Business Travelers  Local Communities Protect status quo for Hotel Operations Preserve Rental Housing for Residents Respect for Neighbors and Neighborhoods
  • 5. Cultural History of Home Sharing  Sharing Housing and Food with Travelers/Boarders  Medieval Europe and Colonial America Owning a home was owning a business Boarders might Share a Bed with the Home Owner  No Heating!  Long Cultural History  Reason for Exogamous Marriages Papua New Guinea Aboriginal Australia
  • 6. My Personal History As a young anthropologist in Mani, Yucatan
  • 7. Informal Exchange  Mani, Yucatan, Mexico  15 pesos/day for room and board 1975 ($1.20/day) Hammock in shared room with host family  Nairobi, Kenya  Research on Polygamy Hosts enabled community access Gifts and more gifts  Couch Surfing  Gifts, Friendship and Adventure
  • 8. Field work amongst the Luo on Rusinga Island, Kenya
  • 9. Field work amongst the Huli in Tari, Papua New Guinea
  • 10. Home Stay in Mumbai, India
  • 11. With Hosts in Buenos Aires
  • 12. Sipping Coconuts with Host in Rio de Janeiro
  • 13. Wine tasting with Hosts in Vienna
  • 14. With Host and his friends in Kuala Lumpur
  • 15. With Home Stay Host Family in Mulu, Borneo
  • 16. My Early History with Airbnb  July 2010 Purchased a Home in Los Angeles  Hosted first guest in September  Cross-Promotions through Craigslist  Luning Sun – Chinese Doctor arrives in November  Special rate for a living room couch Life long friends First of many Chinese Guests
  • 17. Guest Room Photography
  • 18. Garage Converted to a Spacious Guest Room! spacGuest Room
  • 19. Glamping in a Beautiful Yard!
  • 20. French Toast Breakfast for Summer European Guests
  • 21. Italian Guests Enjoy the Backyard Hot tub
  • 22. Elena Arrives from Siberia
  • 23. Elena with Koon and Jiao (friends of Luning)
  • 24. How Airbnb is Unique  An Airbnb Home Stay  Possibility of Socializing with Host(s)  Host is Paid  Telephone Concierge Service  Not Couchsurfing  Expectation of Socializing with Host(s)  Expectation of Gift from Guest  Sleeping Surface often a Living Room Couch  Not a Hotel  Guests can be noisy  Guests can leave a mess  In Person Front Desk Service
  • 25. The Culture of Home Sharing: Share Living Quarters with On-Premises Host(s)  Potentially Share Kitchen Bathroom Living Room Laundry  Potentially Interact With Host(s) Roommates Other Guests Pets Children
  • 26. Engage the Hosts’ World Access Another World …Without Owning it…  Shop at Local Markets  Cook at Home  Visit Local Cafes and Restaurants  Unique Host Guidebooks  Hosts’ Friends and Pets  Inside Access to a local’s world Unexpected Invitations & Opportunities Beyond and Apart from Touristic Sites
  • 27. Airbnb Becomes a Game Changer  Direct Payment  Not just a gift/friendship offering  Paid in Advance  Internet Explosion  Partnership between Boomer’s with Property and Millennials with Web Design Skills  24/7 Customer Service (by telephone)  Online References/Reviews  Insurance to Protect Hosts and Travelers
  • 28. Partnership with Hosts  Focus on Hosts  Unlike Couch Surfing and Servas which network travelers  Conferences, Newsletters, Social Networking  Shared Interests in Making Money  Incentives for Hosts to Improve  Ratings for Communication, Cleanliness, Friendliness  Super Host Status  Hosts Organized for Political Action  Airbnb Hires Community Organizers  Influence Municipal Government Regulations
  • 29. Accusations  Disruption Integrity of Residential Neighborhoods  Parking  Noise  Unsupervised Parties  Conversion of Apartment Buildings to Airbnb Units  Loss of Rent Stabilized Apartments  Destroys Apartment /Condo Safety & Community  Loss of Revenue for Hotels  Non-Payment of Transient Occupancy Tax
  • 30. Problems Posed by Home Sharing  Unsafe and Uninsured Properties  Property Owner Unavailable  Loss of Housing Stock for Local Workers Major issue in touristic areas Asheville, NC Hawaii LA’s Beach Communities
  • 31. Normalize Home Sharing? (My Quandary)  Home Stays are Unpredictable Adventures!  Snuggled on a Reed Mat with a Tarascan Family  In a Hammock with a Mayan Family  In a Huli Women’s House in Papua New Guinea  A Fear-Based Cohort Seeks to:  Legislate Safety and Security  Ensure Consistency  Impose Cleanliness Standards
  • 32. Airbnb’s Economic Analysis
  • 33. Economic Impact of Airbnb in Los Angeles  Since its inception 500,000 guests have used Airbnb in Los Angeles  250,000 in 2014  2014 Revenues Spent in LA Neighborhoods  N. Hollywood 2 million dollars  Sherman Oaks 1.3 million dollars  Encino/ Van Nuys 500,000 dollars
  • 34. LA’s Airbnb Home Sharing Guests  Budget Travelers  Afford to Extend their Stays  Family & Friend Visits Weddings, Holidays, etc.  Sleep in a Comfy Private Room Not Cars / Noisy Youth Hostels  Transitioners  Relocating for work, etc.  Temporary Workers  Pilot Season Actors  Medical Personnel  Film Industry Crew
  • 35. Airbnb Hires Community Organizers
  • 36. Personal Story Workshops  Hosts learn to tell persuasive stories to city governments  Challenge (At risk for foreclosing on property)  Choice (Became an Airbnb Host)  Outcome (International Friendships, Prosperity)
  • 37. Hosts Reviews his Presentation with an Airbnb Organizer
  • 38. Host Presents Her Story to a Los Angeles Listening Session
  • 39. Listening Session Attendees Post Their Opinions
  • 40. Opinion Boards
  • 41. LA’s Quest for Common Ground  Prevent Free-Market Economy of Short Term Rentals from Destroying Affordable Local Housing Regulate Numbers of Hosts in “Hot” Communities  Local Needs for Sharing Economy Revenues Hosts on Fixed Incomes  Promote Positive Business Tie-Ins Special Incentives for Guest/Visitors  Short Term Rentals for Business Travelers Cheaper and Homier than a Hotel  Alternative for Culturally Curious Travelers Access an Inside World!  Assure that Hotels are Not Displaced Many travelers prefer the anonymity of a hotel  Collect Transient Occupancy Tax in Booking Process
  • 42. A Global Village!  Once just the purview of Adventurers & Anthropologists  Sharing Economy via Airbnb  Benefits Travelers  Richens the Lives of Hosts  Finding a Niche in Communities Worldwide  A Grand Shift in Consciousness Normalize Home Sharing Make Strangers into Friends  Welcome to the World as it Can Be!
  • 43. Dr. Leanna Wolfe LeannaPhD@outlook.com www.drleannawolfe.com 1-323-717-6167

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