WELCOME!
WE WILL BE GETTING STARTED VERY SOON
Hosted By
CONNECT WITH ME!
https://www.linkedin.com/in/elijahyoung
Hosted By
REFi’s Are Drying Up!
TODAY YOU’LL LEARN HOW TO...
Attract Productive Referral Partners & Home Buyers
Hosted By
MY GOAL TODAY
Give you Actionable Value and a peek inside
some new lead entry points that can take you
deeper into more me...
WHAT’S THE PROBLEM
What’s NOT working in Mortgage Marketing...
SAME OL’ SAME OL’ Low Trust High Dollar Strategies
● Blind Flyers
● Blind Rate Sheets
● Pens
● Magnets
● Notepads
● Calend...
THE CONNECTORS ARE ADVANCING
In this new DIGITALLY CONNECTED economy - the Best
CONNECTORS, the Best TRUST, RESPECT, & AUT...
YOUR DIGITAL MARKETING VEHICLE
FRONT END:
Strategy for when there is minimal
prior relationship
IN-STREAM:
Strategy for th...
YOUR DIGITAL MARKETING VEHICLE SHOULD...
● Drive people through a systematic process
● Be Automated in some capacity (High...
UNDERSTANDING YOUR MARKETING REACH/ROI
You marketing efforts must land in the heads hands of
hearts of your intended targe...
SOLVING THE PROBLEM
YOU NEED TO CREATE
● TRUST
● RESPECT
● AUTHORITY
● GIVE MORE VALUE UP-FRONT
1. “I want my Loan Officer to stop telling me how to do my job!”
2. “I want my Mortgage person to answer the damn phone!”
...
CONNECTION
Make Great Connections ON and OFFline…
w/ Prospects & Partners
WHAT’S WORKING RIGHT NOW?
● E-mail & Phone calls are still King…
● BUT, they are both a stale solution for recipients who ...
BE EVERYWHERE - BETTER
Social
Media
Referral
Partnerships
Email
Marketing
SMS
Marketing
Local
Events
Open
Houses
CREATE BE...
AUTOMATE AS MANY PROCESSES AS YOU CAN
Social Media
USE
SCHEDULING
Referral
Partnership
REVIEWS OF
YOU
Email
Marketing
SMS
...
2 Birthday Parties? A Social Experiment
● A. I created invitation for my 30th solely on Social Media… (Went to A
Couple Th...
A NEW TOOL YOU’VE GOT TO CHECK OUT
HIGH COMMUNITY INTERACTION - LOCAL
HOW DO YOU BUILD...
● TRUST?
● RESPECT?
● AUTHORITY?
● GIVE MORE VALUE IN DIGITAL ERA?
TOP PRODUCING LO SPOTLIGHT - JIM BLACK
● What's your secret sauce for killing it as LO in the digital age?
● What's the be...
THE GOOD NEWS...
● You DON’T have to be a Marketing expert…
● Put in Crazy Hours of your time learning all this
● THERE AR...
HOW...
Is it ECONOMICAL
and IS IT SIMPLE?
YES. OUR STRATEGY - AN INTEGRATED APPROACH
● E-mail Signature
● Newsletters
● Business Card
● Rate Sheets
● Social Media
●...
WHAT WE OFFER
1. Standing out with YOUR OWN RESPA
COMPLIANT APP!
(Google Play Store, Apple iOS Devices)
2. Personalized fr...
WHAT WE OFFER !
Fully customizable, personalized App with easy-to-use dashboard
Simple, straightforward, valuable marketin...
HOW MUCH (LITTLE) IT COSTS
Stop wasting thousands of dollars on ineffective marketing material!
Monthly Pro
$35
Yearly Pro...
THANK YOU !
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National Mortgage Professional hosts Marketing Training Webinar

Refi's Are Drying Up! Learn to Attract Productive Referral Partners & Home Buyers
Published on: Mar 3, 2016
Published in: Real Estate      
Source: www.slideshare.net


Transcripts - National Mortgage Professional hosts Marketing Training Webinar

  • 1. WELCOME! WE WILL BE GETTING STARTED VERY SOON Hosted By
  • 2. CONNECT WITH ME! https://www.linkedin.com/in/elijahyoung Hosted By
  • 3. REFi’s Are Drying Up! TODAY YOU’LL LEARN HOW TO... Attract Productive Referral Partners & Home Buyers Hosted By
  • 4. MY GOAL TODAY Give you Actionable Value and a peek inside some new lead entry points that can take you deeper into more meaningful prospect and referral relationships.
  • 5. WHAT’S THE PROBLEM What’s NOT working in Mortgage Marketing...
  • 6. SAME OL’ SAME OL’ Low Trust High Dollar Strategies ● Blind Flyers ● Blind Rate Sheets ● Pens ● Magnets ● Notepads ● Calendars ● Mugs $ $ $ $ $ $ TOTAL = Thousands of Dollars Where’s the Beef? =ROI
  • 7. THE CONNECTORS ARE ADVANCING In this new DIGITALLY CONNECTED economy - the Best CONNECTORS, the Best TRUST, RESPECT, & AUTHORITY creators are CRUSHING IT. And so can you! ...but it still smells like work.
  • 8. YOUR DIGITAL MARKETING VEHICLE FRONT END: Strategy for when there is minimal prior relationship IN-STREAM: Strategy for those who decide to engage with you. Keeps you TOP of mind BACK END: Strategy to drive referrals and reviews so you’re not easily forgotten post sale YOU MUST DRIVE these 3 Marketing Components
  • 9. YOUR DIGITAL MARKETING VEHICLE SHOULD... ● Drive people through a systematic process ● Be Automated in some capacity (High Reach) ● Drive Reviews & Referrals for you (High Touch) ● Be Simple to Deploy ● Be Quantifiable & Trackable for ROI STRATEGY: Build & Find this for your business
  • 10. UNDERSTANDING YOUR MARKETING REACH/ROI You marketing efforts must land in the heads hands of hearts of your intended target when they are prepared to purchase a home. You’ve also got to have a way to measure it’s effectiveness against the cost. Stop Guessing. STRATEGY: Find a Tool that’s Simple & Quantifiable.
  • 11. SOLVING THE PROBLEM
  • 12. YOU NEED TO CREATE ● TRUST ● RESPECT ● AUTHORITY ● GIVE MORE VALUE UP-FRONT
  • 13. 1. “I want my Loan Officer to stop telling me how to do my job!” 2. “I want my Mortgage person to answer the damn phone!” 3. “I want them to help me grow my business!” TOP 3 LO ISSUES FROM TOP 50 REALTORS
  • 14. CONNECTION Make Great Connections ON and OFFline… w/ Prospects & Partners
  • 15. WHAT’S WORKING RIGHT NOW? ● E-mail & Phone calls are still King… ● BUT, they are both a stale solution for recipients who don’t know you. ● Referrals Open rates (National averages): ● E-mail: 20-30% ● Direct Mail: 1-2% ● Text 94% **cough** Under-Utilized.. HELLO!!!
  • 16. BE EVERYWHERE - BETTER Social Media Referral Partnerships Email Marketing SMS Marketing Local Events Open Houses CREATE BETTER WAYS FOR REFERRAL PARTNERS & PURCHASE CLIENTS TO ENTER & ENGAGE YOUR COMMUNICATION CHANNELS Social Media has 6% Org Reach - It’s Pay to Play
  • 17. AUTOMATE AS MANY PROCESSES AS YOU CAN Social Media USE SCHEDULING Referral Partnership REVIEWS OF YOU Email Marketing SMS Marketing Local Events Create way to engage digitally Open Houses Create way to engage digitally CREATE WAYS FOR REFERRAL PARTNERS & PURCHASE CLIENTS CAN ENTER & ENGAGE YOUR COMMUNICATION CHANNELS
  • 18. 2 Birthday Parties? A Social Experiment ● A. I created invitation for my 30th solely on Social Media… (Went to A Couple Thousand People - No Personal Invites) ● B. Another I Picked up the Phone and Personally Invited Every Person Individually Which one do you think had a better turn out? What would have happened if i did both? STRATEGY: Engage On and Offline for best RESULTS.
  • 19. A NEW TOOL YOU’VE GOT TO CHECK OUT
  • 20. HIGH COMMUNITY INTERACTION - LOCAL
  • 21. HOW DO YOU BUILD... ● TRUST? ● RESPECT? ● AUTHORITY? ● GIVE MORE VALUE IN DIGITAL ERA?
  • 22. TOP PRODUCING LO SPOTLIGHT - JIM BLACK ● What's your secret sauce for killing it as LO in the digital age? ● What's the best practice for connecting to people online that you don't know? ● What is the best tip you can offer other LO's around attracting new referral partners and home buyers in the social media age? ... ● How do you build trust respect and authority with Referral Partners and Home Buyers who don't know you yet? (will look at those 3 individually so try not to group together) ● What technology tools do you personally use to grow your business currently? ● How are you using them?
  • 23. THE GOOD NEWS... ● You DON’T have to be a Marketing expert… ● Put in Crazy Hours of your time learning all this ● THERE ARE SOLUTIONS that can help bridge the gap.
  • 24. HOW... Is it ECONOMICAL and IS IT SIMPLE?
  • 25. YES. OUR STRATEGY - AN INTEGRATED APPROACH ● E-mail Signature ● Newsletters ● Business Card ● Rate Sheets ● Social Media ● Review Sites ● On & Offline Efforts ALL DRIVE TO ONE PLACE!
  • 26. WHAT WE OFFER 1. Standing out with YOUR OWN RESPA COMPLIANT APP! (Google Play Store, Apple iOS Devices) 2. Personalized front-end marketing tool = Savvy Loan Officer 3. Marketing control with SIMPLE & Valuable analytics 4. Unlimited Advertising Partnership with Referral Partners… (Agents, CPAs, Divorce Attorneys, Fin. Planners, etc) 5. And a cohesive customer experience!
  • 27. WHAT WE OFFER ! Fully customizable, personalized App with easy-to-use dashboard Simple, straightforward, valuable marketing analytics
  • 28. HOW MUCH (LITTLE) IT COSTS Stop wasting thousands of dollars on ineffective marketing material! Monthly Pro $35 Yearly Pro $360 All for less than a Dollar a Day! SPECIAL OFFER! Enroll Today and we will also throw in 10 Referral Partner Apps Done-4-You Service AND 200 MARKETING CREDITS ($399 Value) Full Time Client Success Team https://service.lenderprolink.com/signup
  • 29. THANK YOU !

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