leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 01
PARTNERSHIPWITHPORSCHEMOTORSPORT
March...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 02
PORSCHE MOTORSPORT is
A COMMUNITY OF S...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
ACTIVATION tactics
 AT-RACE CUSTOMER INTERACTION
 IN...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
BEYOND MOTORSPORT tactics
 ACCESS TO ENTIRE WORLD OF ...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 05
PARTNERSHIPWITHPORSCHEMOTORSPORTMARKET...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 06
Plus, the FIA World Endurance Champion...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
Porsche
Motorsports
Marketing
B2B B2C
Actions
In-Marke...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
 SUCCESS CRITERIA -
• AUDIENCE REACH
• BRAND-BUILDING...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
Significant LIFT in Sales and Client
Relations via Mot...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 10
Porsche Access / Opportunity Deliverab...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 11
Porsche Touch-Points
PARTNERSHIPWITHPO...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 12
10 Formula 1 races,
including 1 US, 2 ...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 13
Beyond Motorsport. Access to the entir...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 14
Partnership with new Porsche Driving E...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 15
PARTNERSHIPWITHPORSCHEMOTORSPORTMARKET...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 15
PARTNERSHIPWITHPORSCHEMOTORSPORTMARKET...
leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel
CONFIDENTIAL 16
PARTNERSHIPWITHPORSCHEMOTORSPORTMARKET...
of 17

Porsche Motorsport Marketing ExecSum

Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Porsche Motorsport Marketing ExecSum

  • 1. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 01 PARTNERSHIPWITHPORSCHEMOTORSPORT March 2015
  • 2. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 02 PORSCHE MOTORSPORT is A COMMUNITY OF SHARED PASSION that blends together so effectively the ATTITUDE, EXPERIENCE, and OPPORTUNITY of SPORT, MARKETING, and BUSINESS. PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 3. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel ACTIVATION tactics  AT-RACE CUSTOMER INTERACTION  IN-MARKET EXPERIENCES  SOCIAL / MEDIA / PR ACTIVATION  PORSCHE BRAND PARTNERSHIP  NEW BUSINESS NETWORKING – B2B / B2C CONFIDENTIAL 03 PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 4. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel BEYOND MOTORSPORT tactics  ACCESS TO ENTIRE WORLD OF PORSCHE  LIFESTYLE MARKETING CONNECTIONS  PORSCHE EVENTS / EXPERIENCES  DEALERSHIP INTEGRATION  AUDIENCE INTERACTIONS CONFIDENTIAL 04 PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 5. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 05 PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING • ACCESS and OPPORTUNITY to connect with an active, enthusiastic, and loyal high-value / high-net worth audience of Porsche owners and enthusiasts. • BRANDING and BRAND ASSOCIATION with Porsche reputation / achievement. • CUSTOMER EXPERIENCES - Events / Lifestyle Hospitality / 360° Marketing. • COMMUNICATIONS - Advertising / Social Media / PR / Use Rights. • COMMERCIAL TOOLS to develop new business and new relationships. • GLOBAL EXPOSURE and Influence via Porsche and motorsport. • PREMIUM PLATFORM for customer relationship management. • BEYOND MOTORSPORT, access to the entire PORSCHE EXCITEMENT WORLD (Porsche Driving Experience, Porsche Clubs, Porsche Tennis Grand Prix, etc.). • PORSCHE PARTNERS collaboration for ideation to new opportunities.
  • 6. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 06 Plus, the FIA World Endurance Championship in the Americas, Europe, and Asia. PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING Global Presence
  • 7. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel Porsche Motorsports Marketing B2B B2C Actions In-Market Promos At-Track Hospitality Social Media Ads / PR OEM Marketing Custom Media THE EXPERIENCEisthe spark. THE CAR/ DRIVERis thepassion. THE ENGAGEMENTis thebond. CONFIDENTIAL 07 PorscheMotorsport is - ACCESSandOPPORTUNITY. USandGlobal. PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 8. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel  SUCCESS CRITERIA - • AUDIENCE REACH • BRAND-BUILDING • BRAND RECALL • CALLS TO ACTION • CUSTOMER CONNECTION • IMAGE INTEGRITY • MARKET COVERAGE • SALES SUPPORT • SALES / BRAND LOYALTY • PROGRAM ROI  WHAT RACING DELIVERS - • BRAND ACTIVATION • BRAND EMOTION • B2B OPPORTUNITIES • B2C OPPORTUNITIES • EMPLOYEE MOTIVATION • IDENTITY / POSITIONING • PASSION BRANDING • UNIQUE ENGAGEMENT • RELATIONSHIP SELLING • SALES MOTIVATION CONFIDENTIAL 08 Motorsport Marketing Benefits PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 9. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel Significant LIFT in Sales and Client Relations via Motorsport Marketing, hosting Key Accounts - • $ Millions in New HERTZ Revenues • 100% Satisfaction with experience • 90% repeat Attendance [in Year 2] • 75% enhanced Loyalty to HERTZ • 63% increased their HERTZ buys • HERTZ Employees more motivated • HERTZ Sales Process more focused • .…and more. Example CONFIDENTIAL 09 PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 10. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 10 Porsche Access / Opportunity Deliverables • ADVERTISING assets • BRANDING assets • BUSINESS DEVELOPMENT opportunities • COMMUNICATIONS use rights • CUSTOMER CONTACT opportunities • DISPLAYS and exhibit opportunities • EVENTS access and participation • EXPERIENCES assets and opportunities • EXPOSURE activation • MARKETING programs and Promotions collaboration • PRESS / MEDIA RELATIONS exposure • SALES CALL HOSTING and hospitality access / assets • SOCIAL MARKETING activation • PARTNERSHIP COUNCIL meetings for collaboration / ideation PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 11. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 11 Porsche Touch-Points PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 12. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 12 10 Formula 1 races, including 1 US, 2 Asia. 8 Porsche Cup Asia races. 8 WEC races, including 1 US, 2 Asia. 12 IMSA NAmerica races. Hosting and Hospitality Events around the Globe. PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 13. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 13 Beyond Motorsport. Access to the entire Porsche Lifestyle world. • Dealers. • Owners. • Events. • Experiences. • Destinations. • Travel. • Media. • And more. PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 14. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 14 Partnership with new Porsche Driving Experience Centers. • Atlanta, Los Angeles, Shanghai, Le Mans. • Branding. • Hosted Events. • Marketing. • Interaction. • Media. • And more. PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING
  • 15. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 15 PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING • BRANDING - on 600 Porsche customer race cars and 6 Porsche factory cars. • VIP HOSTING and HOSPITALITY - at Porsche Motorsport Events. • VIP ACCESS - to Porsche Factory, Museum, Motorsport HQ. • PORSCHE EXPERIENCE CENTER EVENTS - in US, Shanghai, Le Mans. • COMMUNICATIONS TOOLS - Porsche Advertising, PR, Marketing. • CHRISTOPHORUS Owner Magazine Ad Space - for your advertisements. • COMMUNICATIONS USE RIGHTS - for PARTNER Ads, PR, Marketing. • PROMOTIONS PLANNING - Activities / Cars to drive PARTNER business. • COMMERCIAL OPPORTUNITIES - Networking and Introductions. Deliverables. Customized to PARTNER Needs and ROI.
  • 16. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 15 PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING How We Look At Motorsport Marketing. You do more than watch a race, you feel it in your bones. Sight, sound, fury fill the air. Each lap inspires the passion of millions of fans. Every race is a ‘management-by- objective’ case study. The race cars are marketing adrenalin. All sport needs drama. And racing provides an excitement-charged overdose. Speed, Technology, Humanity, Competition, Winning……..Life!
  • 17. leo-parente@pdcamarketing.com / 917 656 0274 cel / 212 396 9303 tel CONFIDENTIAL 16 PARTNERSHIPWITHPORSCHEMOTORSPORTMARKETING http://www.porsche.com/international/motorsportandevents/motorsport/

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