@Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck is
Pretotyping? #3
Leonardo Zangrando
European Pretotyping A...
@Lionzan @PretotypeCo
HOW CAN WE
VALIDATE
THE MARKET
W/O PRODUCT?
@Lionzan @PretotypeCo
Just
DON'T
ask!
Literally
@Lionzan @PretotypeCo
Interviews
Questionnaires
Focus Groups
@Lionzan @Pre...
@Lionzan @PretotypeCo
Just
DON'T
ask!
LITERALLY
Interviews
Questionnaires
Focus Groups
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Ideas
+
Opinions
=
TROUBLE
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Find ways to
MEASURE
actual
COMMITTMENT
rather than
OPINIONS
@Lionzan @PretotypeCo
Find ways to
MEASURE
actual
COMMITTMENT
rather than
OPINIONS
@Lionzan @PretotypeCo
Find ways to
MEASURE
actual
COMMITTMENT
rather than
OPINIONS
@Lionzan @PretotypeCo
Ideas + Opinions

False Positives
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Ideas + Opinions

False Negatives
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
NO PRODUCT,
NO QUESTIONS,
NO-W WHAT?
@Lionzan @PretotypeCo
It's time to Pretotype!
@Lionzan @PretotypeCo
Pretotyping =
validating market
interest and actual
use of a potential
innovation
with the minimum
i...
@Lionzan @PretotypeCo
to be continued...
follow us on
@Lionzan & @PretotypeCo
Slideshare.net / leozan
of 14

Pretotyping primer 3

The third issue of the Pretotyping Primer Series. Don't ask. Literally!
Published on: Mar 4, 2016
Published in: Economy & Finance      Business      
Source: www.slideshare.net


Transcripts - Pretotyping primer 3

  • 1. @Lionzan @PretotypeCo Pretotyping Primer Series What the Heck is Pretotyping? #3 Leonardo Zangrando European Pretotyping Agitator Pretotype.co.uk
  • 2. @Lionzan @PretotypeCo HOW CAN WE VALIDATE THE MARKET W/O PRODUCT?
  • 3. @Lionzan @PretotypeCo Just DON'T ask! Literally @Lionzan @PretotypeCo Interviews Questionnaires Focus Groups @Lionzan @PretotypeCo
  • 4. @Lionzan @PretotypeCo Just DON'T ask! LITERALLY Interviews Questionnaires Focus Groups @Lionzan @PretotypeCo
  • 5. @Lionzan @PretotypeCo Ideas + Opinions = TROUBLE @Lionzan @PretotypeCo
  • 6. @Lionzan @PretotypeCo Find ways to MEASURE actual COMMITTMENT rather than OPINIONS
  • 7. @Lionzan @PretotypeCo Find ways to MEASURE actual COMMITTMENT rather than OPINIONS
  • 8. @Lionzan @PretotypeCo Find ways to MEASURE actual COMMITTMENT rather than OPINIONS
  • 9. @Lionzan @PretotypeCo Ideas + Opinions  False Positives @Lionzan @PretotypeCo
  • 10. @Lionzan @PretotypeCo Ideas + Opinions  False Negatives @Lionzan @PretotypeCo
  • 11. @Lionzan @PretotypeCo NO PRODUCT, NO QUESTIONS, NO-W WHAT?
  • 12. @Lionzan @PretotypeCo It's time to Pretotype!
  • 13. @Lionzan @PretotypeCo Pretotyping = validating market interest and actual use of a potential innovation with the minimum investment of time and resources
  • 14. @Lionzan @PretotypeCo to be continued... follow us on @Lionzan & @PretotypeCo Slideshare.net / leozan

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