@Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck is
Pretotyping? #4
Leonardo Zangrando
European Pretotyping A...
@Lionzan @PretotypeCo
PRETOTYPING
STORIES
@Lionzan @PretotypeCo
IBM
Speech-to-Text
@Lionzan @PretotypeCo
1980's
Problem: managers
need typists to write
letters
IBM = typewriters
AND mainframes
@Lionzan @PretotypeCo
1980's
Problem: managers
need typists to write
letters
IBM = typewriters
AND mainframes
@Lionzan @PretotypeCo
1980's
Problem: managers
need typists to write
letters
IBM = typewriters
AND mainframes
@Lionzan @PretotypeCo
What if we built a
speech-to-text
machine?
We can make it work
and customers told us
they would love...
@Lionzan @PretotypeCo
What if we built a
speech-to-text
machine?
We can make it work
and customers told us
they would love...
@Lionzan @PretotypeCo
What if we built a
speech-to-text
machine?
We can make it work
and customers told us
they would love...
@Lionzan @PretotypeCo
Hold on, are we sure?
Let's make an
experiment first
Let's build a machine
that works
and have custo...
@Lionzan @PretotypeCo
Hold on, are we sure?
Let's make an
experiment first
Let's build a machine
that “works”
and have cus...
@Lionzan @PretotypeCo
Hold on, are we sure?
Let's make an
experiment first
Let's build a machine
that “works”
and have cus...
@Lionzan @PretotypeCo
The “working”
machine is indeed
replaced by a good
typewriter hidden
behind the wall
How do customer...
@Lionzan @PretotypeCo
The “working”
machine is indeed
replaced by a good
typewriter hidden
behind the wall
How do customer...
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
We just saved ourselves
from an
EPIC FAIL!
After initial enthusiasm,
they won't use it
It was not th...
@Lionzan @PretotypeCo
Actually, we just saved
ourselves from an
EPIC FAIL!
After initial enthusiasm,
they won't use it
It ...
@Lionzan @PretotypeCo
Actually, we just saved
ourselves from an
EPIC FAIL!
After initial enthusiasm,
they wouldn't use it
...
@Lionzan @PretotypeCo
Actually, we just saved
ourselves from an
EPIC FAIL!
After initial enthusiasm,
they wouldn't use it
...
@Lionzan @PretotypeCo
to be continued...
follow us on
@Lionzan & @PretotypeCo
Slideshare.net / leozan
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Pretotyping primer 4

The fourth part of the Pretotyping Primer series. A real-life story from IBM and how they saved millions in developing a product...
Published on: Mar 4, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Pretotyping primer 4

  • 1. @Lionzan @PretotypeCo Pretotyping Primer Series What the Heck is Pretotyping? #4 Leonardo Zangrando European Pretotyping Agitator Pretotype.co.uk
  • 2. @Lionzan @PretotypeCo PRETOTYPING STORIES
  • 3. @Lionzan @PretotypeCo IBM Speech-to-Text
  • 4. @Lionzan @PretotypeCo 1980's Problem: managers need typists to write letters IBM = typewriters AND mainframes
  • 5. @Lionzan @PretotypeCo 1980's Problem: managers need typists to write letters IBM = typewriters AND mainframes
  • 6. @Lionzan @PretotypeCo 1980's Problem: managers need typists to write letters IBM = typewriters AND mainframes
  • 7. @Lionzan @PretotypeCo What if we built a speech-to-text machine? We can make it work and customers told us they would love it!
  • 8. @Lionzan @PretotypeCo What if we built a speech-to-text machine? We can make it work and customers told us they would love it!
  • 9. @Lionzan @PretotypeCo What if we built a speech-to-text machine? We can make it work and customers told us they would love it!
  • 10. @Lionzan @PretotypeCo Hold on, are we sure? Let's make an experiment first Let's build a machine that works and have customers use it
  • 11. @Lionzan @PretotypeCo Hold on, are we sure? Let's make an experiment first Let's build a machine that “works” and have customers use it
  • 12. @Lionzan @PretotypeCo Hold on, are we sure? Let's make an experiment first Let's build a machine that “works” and have customers use it
  • 13. @Lionzan @PretotypeCo The “working” machine is indeed replaced by a good typewriter hidden behind the wall How do customers like using it? 
  • 14. @Lionzan @PretotypeCo The “working” machine is indeed replaced by a good typewriter hidden behind the wall How do customers like using it?
  • 15. @Lionzan @PretotypeCo
  • 16. @Lionzan @PretotypeCo We just saved ourselves from an EPIC FAIL! After initial enthusiasm, they won't use it It was not the right it
  • 17. @Lionzan @PretotypeCo Actually, we just saved ourselves from an EPIC FAIL! After initial enthusiasm, they won't use it It was not the right it @Lionzan @PretotypeCo
  • 18. @Lionzan @PretotypeCo Actually, we just saved ourselves from an EPIC FAIL! After initial enthusiasm, they wouldn't use it It was not the right it
  • 19. @Lionzan @PretotypeCo Actually, we just saved ourselves from an EPIC FAIL! After initial enthusiasm, they wouldn't use it It was not the right it
  • 20. @Lionzan @PretotypeCo to be continued... follow us on @Lionzan & @PretotypeCo Slideshare.net / leozan

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