@Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck is
Pretotyping? #5
Leonardo Zangrando
European Pretotyping A...
@Lionzan @PretotypeCo
A SAMPLING
OF
PRETOTYPING
TECHNIQUES
@Lionzan @PretotypeCo
A marketing
entry point
for an
as-yet
undeveloped
idea
Fake Door
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
An inanimate
(or “dumb”)
artifact
acts as a proxy
for the real thing
Pinocchio
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Simulate
with human power
a technology that
would take
too much money
or time to build
Mechanical Tu...
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
A complete service
experience
without the
infrastructure
required by a
permanent solution
One Night ...
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
Using an existing
product
or service
to pose
as the new offer
under test
Impersonator
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
The transition
from pretotyping
to prototyping
of the eventual
product
MVP
Minimum
Viable
Product
@Lionzan @PretotypeCo
@Lionzan @PretotypeCo
M.V.P.
? ? ? ? ?
@Lionzan @PretotypeCo
SIMPLY
BRILLIANT!!!
@Lionzan @PretotypeCo
For more about
each technique
SIGN UP on
Pretotype.Co.Uk/Techniques
of 17

Pretotyping primer 5

Pretotyping Primer #5, a sample of pretotyping techniques
Published on: Mar 4, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Pretotyping primer 5

  • 1. @Lionzan @PretotypeCo Pretotyping Primer Series What the Heck is Pretotyping? #5 Leonardo Zangrando European Pretotyping Agitator Pretotype.co.uk
  • 2. @Lionzan @PretotypeCo A SAMPLING OF PRETOTYPING TECHNIQUES
  • 3. @Lionzan @PretotypeCo A marketing entry point for an as-yet undeveloped idea Fake Door
  • 4. @Lionzan @PretotypeCo
  • 5. @Lionzan @PretotypeCo An inanimate (or “dumb”) artifact acts as a proxy for the real thing Pinocchio
  • 6. @Lionzan @PretotypeCo
  • 7. @Lionzan @PretotypeCo Simulate with human power a technology that would take too much money or time to build Mechanical Turk
  • 8. @Lionzan @PretotypeCo
  • 9. @Lionzan @PretotypeCo A complete service experience without the infrastructure required by a permanent solution One Night Stand
  • 10. @Lionzan @PretotypeCo
  • 11. @Lionzan @PretotypeCo Using an existing product or service to pose as the new offer under test Impersonator
  • 12. @Lionzan @PretotypeCo
  • 13. @Lionzan @PretotypeCo The transition from pretotyping to prototyping of the eventual product MVP Minimum Viable Product
  • 14. @Lionzan @PretotypeCo
  • 15. @Lionzan @PretotypeCo M.V.P. ? ? ? ? ?
  • 16. @Lionzan @PretotypeCo SIMPLY BRILLIANT!!!
  • 17. @Lionzan @PretotypeCo For more about each technique SIGN UP on Pretotype.Co.Uk/Techniques

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