Pricing Decisions (part of the marketing mix) Presented by Lindsey Fair
Influencersfor pricing?
Consumer Demand Pricing
Cost Influences Pricing
Competitive Based Pricing Above :::: Equal :::: Below ::::
Methods ofPricing
Pricing ObjectivesProfit :::: Sales Volume :::: Position
PricingStrategies skimming
PricingStrategies penetration
Pricing TacticsCaptive-Product Pricing Product- Bundling Pricing
PsychologicalPricingPrestigeOdd-EvenCustomaryPrice LiningUnit Pricing
of 11

Pricing Decisions for Marketing

Published on: Mar 4, 2016
Published in: Business      News & Politics      
Source: www.slideshare.net


Transcripts - Pricing Decisions for Marketing

  • 1. Pricing Decisions (part of the marketing mix) Presented by Lindsey Fair
  • 2. Influencersfor pricing?
  • 3. Consumer Demand Pricing
  • 4. Cost Influences Pricing
  • 5. Competitive Based Pricing Above :::: Equal :::: Below ::::
  • 6. Methods ofPricing
  • 7. Pricing ObjectivesProfit :::: Sales Volume :::: Position
  • 8. PricingStrategies skimming
  • 9. PricingStrategies penetration
  • 10. Pricing TacticsCaptive-Product Pricing Product- Bundling Pricing
  • 11. PsychologicalPricingPrestigeOdd-EvenCustomaryPrice LiningUnit Pricing

Related Documents