Business & Technology strategy apiservices.be

HYBRID – NATIVE
MOBILE APPS
About API Services
Business & Technology strategy apiservices.be

Technology Business
B2B Mobile Apps
= Provide Long term Functional Support
2008
Business & Technology strategy apiservices.be
First connected device | Palm Tungsten W
PalmOS – C language
Business & Technology strategy apiservices.be
Smartphone history…
PalmOS
Business & Technology strategy apiservices.be
C
PocketPC
VB | C++
J2ME
J2ME
BlackBerry ...
Predictions made in 2010…
Business & Technology strategy apiservices.be
Don’t trust market studies ! Be agile in your decisions
Business & Technology strategy apiservices.be
OS market share | Q3 - 2014
8
Business & Technology strategy apiservices.be
Hardware Vendors market share | Q3-2014
9
Business & Technology strategy apiservices.be
Market Share per country| Q3-2013 / 2014
Techcrunch Oct-2014
Business & Technology strategy apiservices.be
Current Stars: #1 Android, but fragmented …
Obvious choice in B2B:
• Large selection of vendors
• From Entry level to H...
#2: iOS. But leads cash made by devs…
Business & Technology strategy apiservices.be
#3: “Rising star”… Windows Phone ?
 No alternative for Microsoft !
 Very few apps = Opportunity
 Attractive for Lega...
New challengers in technology
 TIZEN (Samsung), Bada
 HTML5 native devices
 For Africa / South America
Business & T...
Clear B2B Trend…
Business & Technology strategy apiservices.be
To be native, or not to be native ?
Business & Technology strategy apiservices.be
To be native, or not to be native ?
 Do you need to be multi-OS ?
 Native means ?
 iOS
 Android
 Windows Phone
...
EMIXIS choices
 Main Mobile Application
 Native Android
 Light – simpler Apps
 Hybrid - PhoneGAP (native container...
Summary
 Still space for native apps !
 Cross Platform devs:
 Write 1 (1,5 - 2), run everywhere (3)
Business & Tech...
Lionel Anciaux
+32 (0)476 390 843
Lionel@apiservices.be
20
Business & Technology strategy apiservices.be
of 20

B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

B2B mobile applications development requirements are not similar to the ones that should be considered for B2C / Consumers apps. Long term support is more important than fancy features. This presentation covers topics such as Market share, Android vs iOS vs Windows Phone platforms, BYOD (bring your own device) implications, Native vs Hybrid development (PhoneGap / HTML5), etc.
Published on: Mar 3, 2016
Published in: Mobile      
Source: www.slideshare.net


Transcripts - B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

  • 1. Business & Technology strategy apiservices.be  HYBRID – NATIVE MOBILE APPS
  • 2. About API Services Business & Technology strategy apiservices.be  Technology Business
  • 3. B2B Mobile Apps = Provide Long term Functional Support 2008 Business & Technology strategy apiservices.be
  • 4. First connected device | Palm Tungsten W PalmOS – C language Business & Technology strategy apiservices.be
  • 5. Smartphone history… PalmOS Business & Technology strategy apiservices.be C PocketPC VB | C++ J2ME J2ME BlackBerry Java Windows Mobile C# Symbian C++
  • 6. Predictions made in 2010… Business & Technology strategy apiservices.be
  • 7. Don’t trust market studies ! Be agile in your decisions Business & Technology strategy apiservices.be
  • 8. OS market share | Q3 - 2014 8 Business & Technology strategy apiservices.be
  • 9. Hardware Vendors market share | Q3-2014 9 Business & Technology strategy apiservices.be
  • 10. Market Share per country| Q3-2013 / 2014 Techcrunch Oct-2014 Business & Technology strategy apiservices.be
  • 11. Current Stars: #1 Android, but fragmented … Obvious choice in B2B: • Large selection of vendors • From Entry level to High-end Business & Technology strategy apiservices.be
  • 12. #2: iOS. But leads cash made by devs… Business & Technology strategy apiservices.be
  • 13. #3: “Rising star”… Windows Phone ?  No alternative for Microsoft !  Very few apps = Opportunity  Attractive for Legacy apps supports  Ultra books… Business & Technology strategy apiservices.be
  • 14. New challengers in technology  TIZEN (Samsung), Bada  HTML5 native devices  For Africa / South America Business & Technology strategy apiservices.be  … ZTE Open C
  • 15. Clear B2B Trend… Business & Technology strategy apiservices.be
  • 16. To be native, or not to be native ? Business & Technology strategy apiservices.be
  • 17. To be native, or not to be native ?  Do you need to be multi-OS ?  Native means ?  iOS  Android  Windows Phone  My Questions:  Need presence in app stores?  Need to access local smartphone features?  Camera, GPS…  Need highly native UI ?  Online or Offline mobile app ? Business & Technology strategy apiservices.be
  • 18. EMIXIS choices  Main Mobile Application  Native Android  Light – simpler Apps  Hybrid - PhoneGAP (native container + html5)  Internal skills available !  iOS, Android, Windows Phone & WEB!  Specific focus on:  Local storage mechanisms  Performances  UX compatibilities  DAILY TESTS on ALL devices Business & Technology strategy apiservices.be
  • 19. Summary  Still space for native apps !  Cross Platform devs:  Write 1 (1,5 - 2), run everywhere (3) Business & Technology strategy apiservices.be
  • 20. Lionel Anciaux +32 (0)476 390 843 Lionel@apiservices.be 20 Business & Technology strategy apiservices.be

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