GETTING OUT THE VOTE
Putting the Web to Work for Your Next Campaign
Digital Marketing Solutions
1. Quality Web & Mobile Sites
• Search Optimized
• Featuring Videos, Blog Page, Photo Gallerie...
Text Marketing:
Create a Text VIP Club
Did you know that your average consumer will check their
Mobile phone for text mess...
Custom YouTube
Channel & Video Series
We’ll create a custom YouTube Channel and series of Videos
that promote you candidac...
Targeted Marketing Delivers Message to Best Potential Voters
Site & Search Retargeting Search Engine Marketing
Geo Targete...
• Have visited your website, and remind them
of your position & candidacy
• Are searching online for key campaign issues
•...
1
Consumer performs
a Keyword Search
& is anonymously
“cookied” for their
search term.
2
Search Retargeting to reach Voter...
1
Consumer performs
a Keyword Search
& is anonymously
“cookied” for their
search term.
2
Retarget the Opposition
Consumer ...
Facebook Ad Placement Options
Demo & Geo
Targeting for Web
& Mobile
Placements
Right Hand Side
News feed
Mobile News feed
...
Sponsored Tweets
Target by:
• Geography
• Interests = Politics!
• Gender
• Device
You Pay when people…
click on, Favorite,...
Email Marketing Solutions
Geo Targeted Email Marketing: Geo target your message
to reach local consumers via our huge opt ...
Fresh Content can
Educate on the Issues
Motivate Volunteers, Voters
Promote Events to drive attendance
Recognize Key Team ...
Please contact Lon Haenel- VP Digital Media
www.LocalMattersDigital.com
Lon@LocalMattersDigital.com
(608) 755-8301
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Get Elected! How to launch your own high-digital election campaign.

More voters do things online that they used to do offline. Like research issues, candidates, talk to their friends about policy and politics, and a whole lot more. Use the internet to connect with voters. Level the playing field now, so constituents understand your personal brand. Reach undecided voters and run away with this fall's election. Local Matters Digital marketing agency is here to help you win!
Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Get Elected! How to launch your own high-digital election campaign.

  • 1. GETTING OUT THE VOTE Putting the Web to Work for Your Next Campaign
  • 2. Digital Marketing Solutions 1. Quality Web & Mobile Sites • Search Optimized • Featuring Videos, Blog Page, Photo Galleries • Ecommerce Enabled for Fund Raising • Event Calendars, Social Widgets, Sign Up Forms 2. Content Marketing Solutions • Social Media Set Up, Management • Email Newsletters, Content Creation, Send • Text Communications – build list, send • Blogging – set up, manage posts • Press Releases – distribution, copywriting 3. Digital Targeting to Reach Voters • Search Retargeting • Social & Mobile Marketing • Email Marketing
  • 3. Text Marketing: Create a Text VIP Club Did you know that your average consumer will check their Mobile phone for text messages within 3 minutes of receiving? That’s why text marketing is effective for your getting your message in front of your best customers. We create and send your promotional message 4x per month to your opt-in list of Text Club Subscribers. Program includes up to 800 messages per month + in store signage to help grow your list. Turn key email newsletter program includes: • Create custom e-newsletter template that can be update each month • Update newsletter graphics, photos and content each month • Manage your list and conduct the monthly sends Content Management Email Newsletters Social Media is Digital Word of Mouth…on Steroids! Our turn key management program includes: • Optimize your Social Media Business Pages on up to 5 channels • Write/Post to 2-3x week to your channels on your schedule. • Manage monthly Facebook Contests • Includes in store signage to alert your customer to be your Fan on Social Media Professional copywriters create your message to appeal to both consumers and search engines and distribute your message. Target Press Releases by geography and interest group. Great for SEO and improving your page ranking on major search engines like Google. Social Media, Email, Text Blogs, Press Releases Social Media Management Blogging & Press Release Distribution
  • 4. Custom YouTube Channel & Video Series We’ll create a custom YouTube Channel and series of Videos that promote you candidacy and position on key issues.. Package includes: • One new Video each quarter • professional voice talent, scripting, music, quality images • Optimized for search for high page ranking • distributed via YouTube Channel, Social, Website, Newsletter & more Web & Social Essentials We’ll create a modern frequently updated website that looks good on any screen and serves to drive leads for you business. Site will promote products, services, latest specials and features Blog, Photo Galleries, Video, Social Media, Email sign up and lead capture. Content is King, for both pleasing customers and Google. We create and distribute the News of your Business via: • Social Media postings 2-3x per week on your schedule. • Content focus is 1) Expert Advice, 2) Community 3) Promotional • Provided all in-store signage to alert customers to sign up Multi-Screen, Quality ,Optimized & Updated Web Presence Social Media Management Turn key email newsletter program includes: • Create custom e-newsletter template that can be update each month • Update newsletter graphics, photos and content each month • Manage your list and conduct the monthly sends Email Newsletters
  • 5. Targeted Marketing Delivers Message to Best Potential Voters Site & Search Retargeting Search Engine Marketing Geo Targeted Mobile Geo Targeted Video Email Marketing Blasts Social Media Targeting Target top 3 positions on Google, Yahoo and Bing for best keywords. We establish an estimated # of impressions, clicks and your budget - you only pay when someone clicks; Reach best potential customers on leading b2c and b2b social media sites. Target by user interest, occupation, geography on web & mobile. Target former visitors to your site and also by most recently searched keywords on sites like Google. Conquest retargeting serves your ads to consumers who were searching for your competitors. Target consumers based on their proximity to their store. Mobile ad expands to full screen mobile splash page with multiple track-able calls to action Reach best potential customers with email blast targeted by variety of demographics at the zip code level. B2B lists available too. Geo Target best potential customers on leading content sites that include local, regional, national publishers, including YouTube.
  • 6. • Have visited your website, and remind them of your position & candidacy • Are searching online for key campaign issues • Have searched for your competitors online Retargeting Allows Candidates to Reach Potential Voters who….
  • 7. 1 Consumer performs a Keyword Search & is anonymously “cookied” for their search term. 2 Search Retargeting to reach Voters who are Actively Interested in Key Issues Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers. Raising the Minimum Wage Change You Can Believe In
  • 8. 1 Consumer performs a Keyword Search & is anonymously “cookied” for their search term. 2 Retarget the Opposition Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of our competition Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers. Marco Rubio
  • 9. Facebook Ad Placement Options Demo & Geo Targeting for Web & Mobile Placements Right Hand Side News feed Mobile News feed 3 Main Types Marketplace Ads Sponsored Stories Stories from Page Posts
  • 10. Sponsored Tweets Target by: • Geography • Interests = Politics! • Gender • Device You Pay when people… click on, Favorite, reply or re-tweet your Promoted Tweets. 100% Track-able to prove your ROI
  • 11. Email Marketing Solutions Geo Targeted Email Marketing: Geo target your message to reach local consumers via our huge opt in database of email addresses. Target by Metro, City or Zip Code level to reach customers in your key trading areas. Demo Targeting: Reach Local Consumers by wide variety of Demographic selections, including: • Republicans • Democrats • Independents • Gender • HH Income • Veterans • Presence of Children • Occupation • Own Home/Rent • Marital Status • Religion • Presence of Pets
  • 12. Fresh Content can Educate on the Issues Motivate Volunteers, Voters Promote Events to drive attendance Recognize Key Team Members, Party Leaders Fund Raise! Recruit Volunteers Build Your Database! Putting it all together
  • 13. Please contact Lon Haenel- VP Digital Media www.LocalMattersDigital.com Lon@LocalMattersDigital.com (608) 755-8301

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