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Dana Hovig, Chief Executive of Marie Stopes International said, “’Don’t play. Protect.’ is a great
opportunity to get Afro...
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Press Release - Marie Stopes

Published on: Mar 4, 2016
Published in: Career      
Source: www.slideshare.net


Transcripts - Press Release - Marie Stopes

  • 1. Trimedia International Office 15 - 17 Huntsworth Mews London NW1 6DD United Kingdom Tel: + 44 (0) 207 224 87 78 Fax: + 44 (0) 207 298 65 95 Web: www.trimediagroup.com PRESS RELEASE 11th January 2010 Marie Stopes International Shocks With Hard-Hitting Safe-Sex Campaign Marie Stopes International has allocated £40,000 to a hard-hitting new sexual health campaign. Running from 13th January 2010, ‘Don’t play. Protect.’ will urge sexually active Afro-Caribbean teenage women under 21 to make condoms essential wear when they are out on the "pull". The move coincides with the publication of the latest figures from the Public Health Protection Report, which show that the UK is facing increasing rates of sexually transmitted diseases among this target group. Rates of gonorrhoea and chlamydia are about ten times higher in black Caribbeans and the Afro-Caribbean community has seen a six-fold increase in the HIV-rate since 1995. The campaign will be launched this Wednesday at London’s Piccadilly Circus. Altogether 100 Afro-Caribbean models will mingle with the pedestrians and cause a sensation by wearing pink t-shirts with striking messages imprinted (i.e. “I have AIDS.”). A URL on the back of the t-shirts will shed light on the action. After this first big outing, the campaign will continue to be promoted through Facebook, Twitter, My Space and via a dedicated campaign website: www.dont-play-protect.co.uk. One part of the homepage is a blog of Marvelyn Brown, a 24-year-old AIDS-infected Afro-Caribbean woman, who openly talks about her restricted life with this infection. 1
  • 2. Dana Hovig, Chief Executive of Marie Stopes International said, “’Don’t play. Protect.’ is a great opportunity to get Afro-Caribbean teenage women talking about condoms and safer sex. This is the first step towards equipping them with the knowledge they need to protect themselves." According to Julie Douglas, Marketing Manager of Marie Stopes International, "the message cannot be repeated enough, and must be heard and acted upon if we are to begin to tackle the unprecedented rates of infection that affects this particular group." Marvelyn Brown said, “As a young person living with HIV, I feel that I have a responsibility to my community to do whatever I am able to do to raise awareness of and cure ignorance about AIDS and other STIs.” END Notes to Editors • Marie Stopes International Marie Stopes International (MSI) is the UK's leading provider of sexual and reproductive healthcare services. Its nationwide network of sexual health clinics see over 100,000 men and women each year who come to us for information, advice and professional care. MSI’s services include: contraception, unplanned pregnancy counselling, abortion information and advice, help for women needing abortions, abortion pill and other abortion treatment options, vasectomy information and vasectomy procedure, female sterilisation, health screening for men and women, and company health screening. A registered charity, MSI also works around the world in 43 countries. For further information visit: http://www.mariestopes.org.uk/ CALL24HOURS – information and appointments: 0845 300 809 • ‘Don’t play. Protect.’ Visit the campaign’s website: http://www.dont-play-protect.co.uk Join Marvelyn Brown on Facebook: Marvelyn Brown Follow Marvelyn Brown on Twitter: http://twitter.com/marvelyn-brown Follow Marvelyn Brown on My Space: http://www.myspace.com/marvelyns • Public Health Protection Report The Health Protection Report is written by the Health Protection Agency, an independent UK organisation that was set up by the government in 2003 to protect the public from threats to their health from infectious diseases and environmental hazards. It does this by providing advice and information to the general public, to health professionals such as doctors and nurses, and to national and local government. For further information visit: http://www.hpa.org.uk/ Download “Sexually transmitted infections in black African and black Caribbean communities in the UK: 2008 report” on: http://www.hpa.org.uk/web/HPAweb&HPAwebStandard/HPAweb_C/1225441605082 Press Contact Luisa Elena Denuell PR Consultant Government & Public Sector T: +44 (0) 207 224 87 78 M: +44 (0)77 65 51 14 60 Email: ledenuell@trimedia.com 2

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