PRESS RELEASE Communicative Identity 13-07-16
Published on: Mar 4, 2016
Transcripts - PRESS RELEASE Communicative Identity 13-07-16
FOR IMMEDIATE RELEASE Contact: Lynn Grigsby
July 16, 2013 Tel: 0041 43 499 78 23
A Look into the Modern Push for Strong Communication
CEOs compare their online representation to others half as much as teenagers do, as our
research suggests. Similarly, more teens submit online content regularly than CEOs do. The
modern worldly expectation is for a CEO to be more present in media. Lack of presence is now
becoming equal to a negative presence, and consequently reputation, for the company. If a CEO
is not proactive about his or her media presence, others will be. CEOs must be aware of amateur
reporters or guerilla video-tapers wherever they go. They should be prepared for on-the-spot
speeches or direct, strategic replies that correctly present their company and its vision.
However, on-the-spot presentations are not for everyone. Some people love audiences of
500-plus attendees, others underperform significantly. Some CEOs are gifted writers, others have
a different calling. Some CEOs commit to tweet, but flounder over time, because they enjoy
Today, communication speaks louder than results. This is what inspired the
Communicative Identity Survey from CEO Positions AG. The Communicative Identity Survey
gives you the blueprints on how to earn positive recognition by telling you what kind of
communicative identity you have. It also gives peer-to-peer comparative analyses.
Your personal Communicative Identity is an analysis of how and why you communicate
the way you do and pinpoints where you could further excel. Once a research-based and
comparative analysis is made, a one hour consultation is scheduled and protocol follows. It is an
alternative or addition to in-house coaching because it presents an outside perspective, a quicker
solution and a unique, individualized outcome. Each survey produces results that become the
building blocks for a new communicative agenda, tailored for one’s specific work style and
This type of coaching does not create a spitting image of the coach themselves, but rather
encourages one to examine his or her communicative habits, and improve them so as to push
toward success. The heart of business is based within communications. Being a strong
communicator can make all the difference for the reputation of your business. Being a bad
communicator can do the same and hugely affect revenue. The detrimental effects of failed CEO
apologies can still be seen forever streaming on the internet. That is why every CEO and
executive must be prepared for all communicative settings, and each must have composure and
positioning correct under all conditions.
It is always worth it to better yourself, and definitely advantageous when focused in the
communicative realm. CEO Positions is a consulting company that has assisted global businesses
and their leaders in empowering their communicative skills and defining and implementing
strategies to further their personal and business goals. To take the Communicative Identity
Survey, there is a voucher and link below.
We are happy to provided quotes from the following people that took the survey:
Some references of people who took the Communicative Identity Survey include best-selling
author and Duke University Professor, Dan Ariely, MIT Professor, Thomas Malone and known
industry pundit, Esther Dyson.
Interesting findings from our body of research for use in the final published press release:
The following charts (see attachment) are licensed under a Creative Commons Attribution-
NonCommercial-NoDerivs 3.0 Unported License.
Teenagers are 3.6 times more concerned about their online representation than CEOs.
Teenagers are almost three times more aware of the value of an online presence than CEOs.
A word of caution: the numbers were calculated from a sample of 50 international CEOs and top
academics and compared with the Pew Research Center Study 2013 by Cortesi S., Duggan M.,
Gasser U., Lenhart A., Madden M., Smith A. (2013, May 21). Teens, Social Media and Privacy.
Pew Internet. < http://pewinternet.org/Reports/2013/Teens-Social-Media-And-Privacy.aspx>