Proof of Performance:Making the case for magazine media Chris Llewellyn President & CEO, FIPP Esther Braspenning Inter...
Proof of Performance: Objectives• To review some of the research-based evidence on how consumers are using p...
Australia, Austria, Belgium, Canada, CzechRepublic, Greece, Finland, France, Germany,India, Indonesia, Ireland, Malaysia,N...
“Magazine media has been swept up in a tide ofreinvention, experimentation and optimism. We are atthe advent of possibly t...
TopicsMagazines in printMagazines in digital formatsComparing magazines & other mediaAdvertising effectiveness
Magazines in print
Engagement Survey:Association of Indian Magazines
Magazines in digital formats
Print and onlineREINVENTS THE EXPERIENCE OFEDITORIAL CONTENT. How do our readers experience such developments? What are th...
CONTENT MORE RICHER DEEPER COMPLETE I CAN ...
INTERACTIONS INTERACT SHARE COMMUNICATEI CAN INSTANTLY REACT I CAN SHARE WITH I CAN COMMU...
RELATIONSHIPS MULTI- TRUST ENGAGEMENT PLATFORM I FIND IT VERY NATURAL I TRUST THE I FEEL MORE ENGAG...
Comparing magazines & other media
Primary attention when multi-tasking
Advertising effectiveness
Atenea:ARI (Spanish magazines association)
31
32
Distribution of Proof of PerformanceDigital copies distributed free to all FIPP members.Available free to all on reques...
To continue in 2013
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Pop webinar slides 19 june

presentatie van Proof of Performance webinar van 19 juni
Published on: Mar 4, 2016
Published in: News & Politics      Business      
Source: www.slideshare.net


Transcripts - Pop webinar slides 19 june

  • 1. Proof of Performance:Making the case for magazine media Chris Llewellyn President & CEO, FIPP Esther Braspenning International Advertising Resource Manager, Sanoma Media, Belgium Guy Consterdine CEO, Guy Consterdine Associates, and FIPP Research Consultant
  • 2. Proof of Performance: Objectives• To review some of the research-based evidence on how consumers are using printed and digital magazine content around the world;• To demonstrate the effectiveness of the advertising these media carry;• To present a narrative of the case for magazine media, a narrative which will apply in any country and could be populated with local research evidence; and• To stimulate ideas for publishers and others in planning their own research programmes.
  • 3. Australia, Austria, Belgium, Canada, CzechRepublic, Greece, Finland, France, Germany,India, Indonesia, Ireland, Malaysia,Netherlands, Poland, Russia, Singapore,Spain, Sweden, Taiwan, Thailand, UK, USA,Australia, Austria, Belgium, Canada, CzechRepublic, Greece, Finland, France, Germany,India, Indonesia, Ireland, Malaysia,Netherlands, studies quoted 112 Poland, Russia, Singapore,Spain, Sweden, Taiwan, Thailand, UK, USA, from 23 countriesAustralia, Austria, Belgium, Canada, CzechRepublic, Greece, Finland, France, Germany,India, Indonesia, Ireland, Malaysia,Netherlands, Poland, Russia, Singapore,Spain, Sweden, Taiwan, Thailand, UK, USA,Australia, Austria, Belgium, Canada, CzechRepublic, Greece, Finland, France, Germany,India, Indonesia, Ireland, Malaysia,Netherlands, Poland, Russia, Singapore,
  • 4. “Magazine media has been swept up in a tide ofreinvention, experimentation and optimism. We are atthe advent of possibly the greatest creative revolution inthe history of magazines. Technology is drivinginnovation in our print magazines, making them moreinteractive. Our content is incredibly well suited to digitalplatforms, especially the tablet. Magazine publisherswho have successfully positioned their brands to servetheir audiences and advertisers on all platforms areeager to embrace the future.”Nina Link, MPA, USA, 2011
  • 5. TopicsMagazines in printMagazines in digital formatsComparing magazines & other mediaAdvertising effectiveness
  • 6. Magazines in print
  • 7. Engagement Survey:Association of Indian Magazines
  • 8. Magazines in digital formats
  • 9. Print and onlineREINVENTS THE EXPERIENCE OFEDITORIAL CONTENT. How do our readers experience such developments? What are they expecting?
  • 10. CONTENT MORE RICHER DEEPER COMPLETE I CAN ACCESS RICHER I CAN DIG DEEPER I FEEL A REAL CONTENT (VIDEOS, TO FIND OUT MORE COMPLEMENTARITY OFSLIDESHOWS,DOCUMENTS …) ON A GIVEN INFORMATION BETWEEN GIVING ME BETTER SUBJECT. A NEWSPAPER OR EXPERIENCE OF THE MAGAZINE AND THE NEWS. CORRESPONDING WEBSITE.
  • 11. INTERACTIONS INTERACT SHARE COMMUNICATEI CAN INSTANTLY REACT I CAN SHARE WITH I CAN COMMUNICATE TO AN ARTICLE OR A OTHERS, WITH JOURNALISTS, COMMENTARY. INFORMATION EXPERTS. WHICH SEEMS IMPORTANT TO ME.
  • 12. RELATIONSHIPS MULTI- TRUST ENGAGEMENT PLATFORM I FIND IT VERY NATURAL I TRUST THE I FEEL MORE ENGAGED TO READ A NEWSPAPER WEBSITE OF A TO THE PRINT BRANDS IOR A MAGAZINE AND VISIT NEWSPAPER OR A AM MOST FAMILIAR WITH ITS WEBSITE OR MOBILE MAGAZINE AS MUCH APPLICATION. AS THE NEWSPAPER OR MAGAZINE ITSELF
  • 13. Comparing magazines & other media
  • 14. Primary attention when multi-tasking
  • 15. Advertising effectiveness
  • 16. Atenea:ARI (Spanish magazines association)
  • 17. 31
  • 18. 32
  • 19. Distribution of Proof of PerformanceDigital copies distributed free to all FIPP members.Available free to all on request.Printed copies:Pre-order from www.fipp.com/publications.Bulk orders & translation rights: Helen Bland at FIPP: helen@fipp.comPOP microsite: www.fipp.com/POP
  • 20. To continue in 2013

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