as distinctive as you are
Presented by : Mahak Ajmera
Content
• Toothpaste Facts
• Demand of Herbal product
• Toothpaste - natura
03.12.2014 natura - as distinctive as you ...
Fact sheet
• British Dental Health Foundation states that,
31 per cent of adults have tooth decay.
66 per cent of adult...
Demand for Herbal Toothpaste?
• Many consumers have started to switch over
to natural toothpastes to avoid artificial
f...
If we don’t look after our
teeth who can remember
what might happen?
03.12.2014 natura - as distinctive as you are 5
Germs
build up in
our mouths to
produce plaque
which sticks to our
teeth.
If the dentist
can’t repair the
hole the...
03.12.2014 natura - as distinctive as you are 7
What is natura ?
• A unique formula in dental care
with some of the nature’s finest
ingredients having natural, anti
b...
What are the key ingredients ?
Sarcandra Glabra
• Anti bacterial
• Anti inflamatory
Fennel
• Anti bacterial
• Refres...
Other Ingredients
• Sodium Monofluorophosphate (0.76%) (0.15% W/V
Fluoride Ion).
• Calcium Carbonate
• Water
• Sorbit...
Why is natura good for you ?
• Protects and strengthen teeth's
• Fight gingivitis
• Reduces plaque
• Prevent tooth cav...
Target Market
People who are
inclined towards
Ayurveda and
herbal care.
03.12.2014 natura - as distinctive as you are...
Where can you buy ?
03.12.2014 natura - as distinctive as you are 13
What is the price ?
Product Quantity Price
Regular Pack 75 ml € 1.29
100 ml € 1.72
Combo Pack 150 ml (75*2) € 2.58
03...
Promotion
• Hoardings
• Free samples
• Discount offers
• Direct Marketing
03.12.2014 natura - as distinctive as you a...
Brush. Brush. Gargle. Gargle.
Aahhh!
Wake up in the morning to this
refreshingly green toothpaste
with exotic herbal i...
Natura has blended Sarcandra
Glabra and Fennel to get a gentle
and an effective toothpaste that
whitens teeth, removes ...
Ginger roots and Papaya tree bark
soothes oral ailments like
toothaches, inflamed gums, fight
infections and cavities. ...
Your smile...
Our passion...
Healthy teeth...
A beautiful smile...
It is as distinctive as you
are.....
03.12.2014 n...
03.12.2014 natura - as distinctive as you are 20
Other Ingredients
03.12.2014 natura - as distinctive as you are 21
Sr. No
1 Calcium carbonate Mild abrasive Purified ca...
Back up
• Sodium Monofluorophosphate (0.76%) (0.15% W/V
Fluoride Ion). Inactive Ingredients: Calcium Carbonate,
Water, ...
Some toxic components of a
toothpaste
• Fluorides: in higher levels cause fluorosis
 Appear as tiny white streaks or s...
• Titanium dioxide: if inhaled can cause lung damage
• Sodium saccharin: FDA lists it as a possible
carcinogen.
12/3/20...
Toothpaste Ingredients
Abrasives 20%-
40%
Solid, insoluble particles
Causing abrasion
Remove debris and residual stai...
12/3/2014
Free Template from
www.brainybetty.com 26
Sweeteners and
Flavors
2% each Improve taste of
toothpaste
Swee...
of 26

Natura tooth paste

business plan tooth paste
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Natura tooth paste

  • 1. as distinctive as you are Presented by : Mahak Ajmera
  • 2. Content • Toothpaste Facts • Demand of Herbal product • Toothpaste - natura 03.12.2014 natura - as distinctive as you are 2
  • 3. Fact sheet • British Dental Health Foundation states that, 31 per cent of adults have tooth decay. 66 per cent of adults have visible plaque. 29 per cent of adults suffer from regular dental pain. • The Indian Journal of Dental Research stated that a herbal based toothpaste can control plaque and gingivitis (inflammation of gums). • According to the World Health Organization (WHO), 80% of the world’s people depend on traditional medicine (herbal) for their primary healthcare needs. Source: http://www.nationalsmilemonth.org/page/facts-and-figures http://www.ijdr.in/article.asp?issn=0970-9290;year=2009;volume=20;issue=4;spage=480;epage=482;aulast=George http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3782986/ 03.12.2014 natura - as distinctive as you are 3
  • 4. Demand for Herbal Toothpaste? • Many consumers have started to switch over to natural toothpastes to avoid artificial flavours that are commonly found in regular toothpastes. • With the herbal toothpaste, you get natural herbs and extracts in the form of barks, roots, plants and leaves which have been known for centuries to promote good dental hygiene. Source: http://herbaltoothpaste.net/ 03.12.2014 natura - as distinctive as you are 4
  • 5. If we don’t look after our teeth who can remember what might happen? 03.12.2014 natura - as distinctive as you are 5
  • 6. Germs build up in our mouths to produce plaque which sticks to our teeth. If the dentist can’t repair the hole the tooth may be lost forever. If we don’t get rid of the plaque, holes can appear in our teeth. 03.12.2014 natura - as distinctive as you are 6
  • 7. 03.12.2014 natura - as distinctive as you are 7
  • 8. What is natura ? • A unique formula in dental care with some of the nature’s finest ingredients having natural, anti bacterial, antiseptic and anti inflammatory properties. • The herbal extracts cleans, strengthen and heals naturally with lasting fresh breath 03.12.2014 natura - as distinctive as you are 8
  • 9. What are the key ingredients ? Sarcandra Glabra • Anti bacterial • Anti inflamatory Fennel • Anti bacterial • Refreshing agent Papaya Tree Bark • Toothache • Cavities Ginger Roots • Toothache • Fight infections 03.12.2014 natura - as distinctive as you are 9
  • 10. Other Ingredients • Sodium Monofluorophosphate (0.76%) (0.15% W/V Fluoride Ion). • Calcium Carbonate • Water • Sorbitol • Hydrated Silica • Sodium Lauryl Sulfate • Flavor (Herbal Extract) • Sodium Carbonate • Sodium Hydroxide • Cellulose Gum • Sodium Saccharin 03.12.2014 natura - as distinctive as you are 10
  • 11. Why is natura good for you ? • Protects and strengthen teeth's • Fight gingivitis • Reduces plaque • Prevent tooth cavities • Freshens breath • Brightens and whitens teeth 03.12.2014 natura - as distinctive as you are 11
  • 12. Target Market People who are inclined towards Ayurveda and herbal care. 03.12.2014 natura - as distinctive as you are 12
  • 13. Where can you buy ? 03.12.2014 natura - as distinctive as you are 13
  • 14. What is the price ? Product Quantity Price Regular Pack 75 ml € 1.29 100 ml € 1.72 Combo Pack 150 ml (75*2) € 2.58 03.12.2014 natura - as distinctive as you are 14
  • 15. Promotion • Hoardings • Free samples • Discount offers • Direct Marketing 03.12.2014 natura - as distinctive as you are 15
  • 16. Brush. Brush. Gargle. Gargle. Aahhh! Wake up in the morning to this refreshingly green toothpaste with exotic herbal ingredients for tingly fresh breath and all day protection. This is as good as it gets. 03.12.2014 natura - as distinctive as you are 16
  • 17. Natura has blended Sarcandra Glabra and Fennel to get a gentle and an effective toothpaste that whitens teeth, removes plaque and freshness your breath. Try and feel the “Clean”sensation! 03.12.2014 natura - as distinctive as you are 17
  • 18. Ginger roots and Papaya tree bark soothes oral ailments like toothaches, inflamed gums, fight infections and cavities. I often munch them in the forest. That’s why I never had a problem with my pearly whites. 03.12.2014 natura - as distinctive as you are 18
  • 19. Your smile... Our passion... Healthy teeth... A beautiful smile... It is as distinctive as you are..... 03.12.2014 natura - as distinctive as you are 19
  • 20. 03.12.2014 natura - as distinctive as you are 20
  • 21. Other Ingredients 03.12.2014 natura - as distinctive as you are 21 Sr. No 1 Calcium carbonate Mild abrasive Purified calcium from the earth 2 Glycerine Moistener Vegetable oil 3 Water Consistency Aquifer 4 Hydrated silica Stain removal Purified silica form earth 5 Sodium lauryl sulfate Dispersant Derived from coconut oil 6 Sodium bicarobonate Ph adjustment Purified from earth 7 Sodium monofluorophosphate 0.76% (0.14% w/v fluoride ion) Decay prevention Fluorspar (calcium fluoride), an ore
  • 22. Back up • Sodium Monofluorophosphate (0.76%) (0.15% W/V Fluoride Ion). Inactive Ingredients: Calcium Carbonate, Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Flavor (Herbal Extract), Sodium Carbonate, Sodium Hydroxide, Cellulose Gum, Sodium Saccharin 03.12.2014 natura - as distinctive as you are 22
  • 23. Some toxic components of a toothpaste • Fluorides: in higher levels cause fluorosis  Appear as tiny white streaks or specks  Severe form- mottling of enamel, pitting and cracking of teeth, black and brown stains. • Titanium dioxide: if inhaled can cause lung damage • Sodium saccharin: FDA lists it as a possible 23 carcinogen.
  • 24. • Titanium dioxide: if inhaled can cause lung damage • Sodium saccharin: FDA lists it as a possible carcinogen. 12/3/2014 24
  • 25. Toothpaste Ingredients Abrasives 20%- 40% Solid, insoluble particles Causing abrasion Remove debris and residual stain from teeth Aluminium oxide Calcium pyrophosphate Carbonates like sodium bicarbonate, calcium carbonate Silica Binders 2% To provide consistency and shape. Polymers like Carboxymethyl Cellulose (CMC) Alginate Gums Humectants 20%- 40% Used in toothpaste to prevent loss of water and subsequent hardening of the product upon exposure to air. Glycerine Sorbitol Polyethylene glycol Mannitol Propylene glycol
  • 26. 12/3/2014 Free Template from www.brainybetty.com 26 Sweeteners and Flavors 2% each Improve taste of toothpaste Sweeteners: sodium saccharin, sorbitol, mannitol, xylitol Flavours: peppermint, spearmint, wintergreen, menthol, cinnamon Surfactants 1%-2% Produce foam and aid in the removal of debris. Sodium Lauryl Sulfate Sodium N-Lauryl Polyethylene glycol (PEG) Fluoride actives Adults: 1000- 1450ppm Children:<1 000ppm Increases resistance to enamel solubility. Sodium fluoride Sodium monofluorophosphate Stannous fluoride Preservatives <1% Prevent the growth of micro organisms Alcohols, sodium benzoate, dichlorinated phenols

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