Press Release - Logan Tourer
Press Release of the Logan Tourer launched at the 10th Auto Expo, New Delhi
Published on: Mar 4, 2016
Transcripts - Press Release - Logan Tourer
Press Release For Immediate
Mahindra Renault set to unveil the Logan Tourer at Auto
The new variant is built keeping in mind the Indian
consumer’s tryst with long drives and how best to
The new variant will feature colour coordinated interiors, hands free telephony via
bluetooth, and VIP bags as standard, amongst other exciting features.
Mahindra Renault introduces Logan Tourer a new variant of Logan.
Positioned as a long drive car for the entire family
Fully loaded Logan Tourer starting at Rs. 5.50 lakhs.
Product highlights the strengths of the Logan, also adding extra features making it
a complete long drive car:
1. Mileage – Fuel efficiency
2. Ride comfort - Space
3. Better Interiors
4. Co-Branding with VIP
5. 3 Bags to be given along with the car
Mumbai, 27 December 2009: Mahindra Renault Pvt. Ltd. (MRPL), a joint venture (JV)
between Mahindra, one of India’s leading auto brands and Renault is set to launch a
new variant called Logan Tourer. Logan Tourer is a special edition by Mahindra Renault
and will be showcased during the Auto-Expo in January 2010. The Logan Tourer is
available in both petrol / diesel options and is available in 3 colors – java brown, mist
silver and diamond white.
The Logan Tourer was conceptualised as a co-branding in collaboration with VIP, India’s
leading luggage brand, a tie-up that ensures the consumer gets all he’ll need for that
long drive with his family: great fuel efficiency best in class comfort of space, good ride
and handling characteristics, and to top it all, even luggage specially designed for Logan
by VIP, making it a complete long drive car.
“The new Logan Tourer features plush interior and innovative enhancements. Our idea
behind co-branding with VIP was to combine its trustworthiness with Logan’s reliability,
space and robustness in order to give our customers the satisfaction of an enhanced
packaged offering This adds a whole new dimension of fun and adventure to the
Logan’s existing value proposition of space, fuel efficiency and economy.” said Mr. Nalin
Mehta, Chief Executive Officer, Mahindra Renault Pvt. Ltd.
The new Logan Tourer will be available at all Mahindra Renault dealerships across India.
Logan Tourer has a high end music system that enables hands free telephony via
Bluetooth, and also sports USB/iPOD connectivity. Coupled with color
coordinated seat covers, rich wood finish centre fascia and end rack, floor mats
and an enhanced carpet.
The vehicle also sports fog lamps in the mid variant,, which were earlier in the top end
versions. Additionally the car has new 14 “ wheel caps and black B pillar strips to add to
the exterior look.
About the Logan
The Logan has received a tremendous response since its launch.. It has also received
several prestigious industry accolades since its launch. These include the ‘Car of the
Year 2007’ by HT Cars & Bikes, a supplement of the Hindustan Times, the Business
Standard Motoring Jury Award 2008 and the NDTV Car India & Bike India ‘Midsize Car
of the Year’ Award. The J.D. Power Asia Pacific 2007 India Initial Quality Study ranked
the Logan as the ‘Best Entry Midsize Car in Initial Quality’, which is the ultimate measure
It has also been declared the leader in its segment in new vehicle design and
performance in India, according to the J.D. Power Asia Pacific 2007 Indian Automotive
Performance, Execution and Layout Study (APEAL). The 2007 four-wheel total customer
satisfaction study undertaken by leading market information provider, TNS, ranked the
Mahindra Renault Logan Diesel at the top of the ‘Midsize Car – Diesel’ segment with an
exceptional score of 96. These accolades are a clear validation of the Logan’s strong
value proposition of space, economy and fuel efficiency.
About Mahindra Renault
In February 2005, Mahindra & Mahindra and Renault decided to join forces to produce
and commercialize the Logan in India. The joint venture is a 51:49 partnership between
Mahindra & Mahindra and Renault. The state-of-the-art Logan facility in Nashik offers a
body shop, stamping shop, a paint shop with a top quality pre-treatment and an
assembly line specific for the Logan. The Mahindra Renault Logan was launched on
April 3. Commercial sales began in May.
For further information please contact:
Ms Roma Balwani
Sr. VP & Head - Corporate Communications
Mahindra & Mahindra Ltd
Phone: 022 - 24975176
Fax: 022 - 2490 0830
Email : email@example.com