www.nakshcreation.com
• Industry Overview – Women Ethnic Wear
• Key Drivers – Growth Perspective
• Future of Women’s Ethnic Wear
• About Naksh C...
 Influenced by the ever-changing consumer demands and preferences, the
women ethnic wear industry in India is highly frag...
Industry Overview - Indian Ethnic WearIndustry Overview - Indian Ethnic Wear
continued
 This market as a whole is expecte...
Key Growth DriversKey Growth Drivers
• UNORGANISED MARKET: CHANGING DYNAMICS
• DISPOSABLE INCOME ON THE RISE
• LARGE FORMA...
Future Of Women’s Ethnic WearFuture Of Women’s Ethnic Wear
 BRIGHT FUTURE OF WOMEN’S ETHNICWEAR
– Owing to the strong gro...
ABOUT USABOUT US
• Naksh Creation Get Admired, the ingenious world of designer Indian wear, is a one
stop destination for ...
Vision & MissionVision & Mission
• Our Vision
– To become the most preferred brand for affordable ladies ethnic wear.
– Ou...
Fact SheetFact Sheet
• Inception date : June 2013
• Categories: Salwar Kameez, Saree’s and Lehenga
• Average Selling Price...
Management TeamManagement Team
• Asha Mangal Goswami
– Home maker turned Entrepreneur. Having excellent 7 years of custome...
Current Retail FormatsCurrent Retail Formats
• Online E-Commerce
– Website www.nakshcreation.com launched on 15th
December...
Current Product CategoriesCurrent Product Categories
 Salwar Kameez/Suit
1. Anarkali
2. Casual Wear
3. Party Wear
4. Seas...
Proposed Retail FormatProposed Retail Format
• Scaling up of E-Commerce business
– Making presence in other leading market...
Investment ProposalInvestment Proposal
• Investment Required
– Rs.3 Crores
• Purpose of Investment
– Infrastructural Devel...
Detailed Expense Plan for Digital MarketingDetailed Expense Plan for Digital Marketing
• Search Engine Optimization- Rs.25...
Investment Flow ProcessInvestment Flow Process
• Rs.1 crore at the time of signing agreement
• Rs.50 Lacs in the 2nd
quart...
ReturnsReturns
• The investor shall enjoy healthy return on investment from the 2nd
Quarter
of the agreement
• He will be ...
Contact UsContact Us
Mangal Goswami
Phone # :+91-98192-90179
Email : ,mangal@nakshcreation.com, mangalgoswami@gmail.com
Ad...
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Nakshcreation.com ppt

www.nakshcreation.com, the ingenious world of designer Indian wear, is a one stop destination for the trendy lot, keen on exploring the Indian world of fashion attire. Naksh Creation is a Mumbai based Online Store, renowned for the latest designs of genuine ethnic wear combined with world class quality and elitism. At www.nakshcreation.com, one can expect a conscientious quintessence of the grace of Indian fashion through our much elated wardrobe collection. From the finest assortment of Indian Saris to Lehenga Choli to Salwar Kameez, we have it all. One can find all this, and much more at a sincerely reasonable price range at this shopping paradise for women. A heavy, royal sari for a grand scale wedding or an elegant salwar suit for a truly genteel occasion, an impressive chudidar kurta set for a classy party to a graceful lehenga choli for a pre-wedding occasion…Naksh Creation is your lucky mascot. The Naksh choice is a thoughtful choice of admiration. A shopping experience with us will never put you down. Our history and regular buyers are perfect authentications to this! Our merchandise encompasses vast varieties of eye-catchy, chic, glamorous and shimmering attires. The materials and threads used in the making of our outfits are soft on the skin and light to carry. The feel and touch of the fabric itself sure is special. Georgette, chiffon, net, velvet, silk, crepe, brasso, satin, rayon and much more is in store for you to explore. Find elegance, grace and style unified in our carefully designed Anarkali Suits, impressive chudidar kurtas and salwar suits, as well as thoroughly charming perfect-drape sarees. What more….??? One can even choose the kind of sleeve and design or cut one prefers! Sleek designs and embroidery, floral prints, patch work, zari work, lace art… the list is endless. Mark your presence and stand out in all special occasions. We have a pick for every mood! With our online shopping portal, we are now reachable from places ranging from USA to UK, Australia, Canada, UAE and many other countries. Our online shopping site brings to you an effortless buying experience with Graceful, impressive Indian ethnic wear just a click away. Individual and bulk buyers, as well as retailers from all other parts of the country are all welcome to make purchases with us. Client satisfaction and service is our prime motto. With a minimal shipping fee for international customers and free shipping within India, www.nakshcreation.com is now at your doorstep. It is simple. It is worth it. Come…explore the complete glamour shopping experience with us and get noticed!!
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Nakshcreation.com ppt

  • 1. www.nakshcreation.com
  • 2. • Industry Overview – Women Ethnic Wear • Key Drivers – Growth Perspective • Future of Women’s Ethnic Wear • About Naksh Creation • Fact Sheet • Management Team • Vision & Mission • Product Category GlossaryGlossary
  • 3.  Influenced by the ever-changing consumer demands and preferences, the women ethnic wear industry in India is highly fragmented and competitive. Thanks to rapid urbanization and higher disposable incomes, the ‘price sensitive’ Indian consumers are now becoming more brand- conscious. The growing fashion consciousness has turned women’s ethnic segment into a lucrative and highly evolving market. As per the estimate, carried out in our latest research report, the women’s ethnic market will post impressive double-digit CAGR growth during 2012-2015.  The apparel market of India was valued at US$ 41 billion in 2013, and is projected to grow at 9 percent CAGR for the next decade. In this huge market, the menswear category contributes 42 percent, women’s wear 38 percent and kids wear 20 percent. The ethnic wear market of India stood at US$ 13,100 million in 2013, out of which the contribution of men’s ethnic wear has been a mere three percent; the contribution of kids ethnic wear has been nine percent; and that of women’s ethnic wear a whopping 88 percent. Industry Overview - Indian Ethnic WearIndustry Overview - Indian Ethnic Wear
  • 4. Industry Overview - Indian Ethnic WearIndustry Overview - Indian Ethnic Wear continued  This market as a whole is expected to grow at a CAGR of eight percent to reach US$ 19,600 million by 2018. In this segment, the market has largely been driven by women’s ethnic wear as it comprises 74 percent of the overall women’s apparel market with a market size of US$ 11,500 million. It is a large part of women’s wardrobe and will continue to grow at a promising rate of eight percent.  Ethnic wear has maintained a strong position in preferred fashion choices of shoppers mainly because it is attributed with qualities of convenience, comfort, conformity with Indian values and fashion quotient at the same time. Sarees, lehenga, salwar-kameez and kurti form the spectrum of traditional outfits. However, among all else, sari is the most popular traditional wear for Indian women.
  • 5. Key Growth DriversKey Growth Drivers • UNORGANISED MARKET: CHANGING DYNAMICS • DISPOSABLE INCOME ON THE RISE • LARGE FORMAT STORES OFFER PRIVATE LABELS • BRANDED ETHNICWEAR • FASHION TRENDS: TRADITION NEVER OUT OF FASHION • FILM INDUSTRY: INFLUENCE OF NEW STYLES • SOAP OPERAS: THE DAILY STYLE CHECKS • FESTIVITIES: THE ESSENCE OF INDIA • GROWING DEMAND • E-COMMERCE: OFFERING NEW POSSIBILITIES
  • 6. Future Of Women’s Ethnic WearFuture Of Women’s Ethnic Wear  BRIGHT FUTURE OF WOMEN’S ETHNICWEAR – Owing to the strong growth in offline and online sales private equity (PE), firms are showing healthy interest in ethnic wear brands. Some cases in point are Biba, AND, and W, who have received PE funding in the last 2-3 years of time. – Summing it up, Indian ethnic wear resembles the culture of the country and additionally makes a person look classy and elegant. Ethnic outfits are being designed with new cuts, styles and patterns by the experimentation of designers. These fusion fashion sensibilities are in with the times and are being picked up by women most adoringly. With more and more women having discretionary income to splurge on them, this segment is bound to see rapid growth in the years to come. – Lastly, this market still has opportunity for launching ethnic wear brands with a pan India presence. There is a huge potential in contemporizing traditional fashion sensitivities from several regions and offering Indo-western apparel specifically targeted at working women.
  • 7. ABOUT USABOUT US • Naksh Creation Get Admired, the ingenious world of designer Indian wear, is a one stop destination for the trendy lot, keen on exploring the Indian world of fashion attire. Naksh Creation is a Mumbai based Online Store, renowned for the latest designs of genuine ethnic wear combined with world class quality and elitism. • At www.nakshcreation.com, one can expect a conscientious quintessence of the grace of Indian fashion through our much elated wardrobe collection. From the finest assortment of Indian Saree’s to Lehenga Choli to Salwar Kameez, we have it all. One can find all this, and much more at a sincerely reasonable price range at this shopping paradise for women. • A heavy, royal sari for a grand scale wedding or an elegant salwar suit for a truly genteel occasion, an impressive churidar kurta set for a classy party to a graceful Lehenga Choli for a pre-wedding occasion…Naksh Creation is your lucky mascot. The Naksh choice is a thoughtful choice of admiration. A shopping experience with us will never put you down. Our history and regular buyers are perfect authentications to this! • With our online shopping portal, we are now reachable from places ranging from USA to UK, Australia, Canada, UAE and many other countries. Our online shopping site brings to you an effortless buying experience with Graceful, impressive Indian ethnic wear just a click away.
  • 8. Vision & MissionVision & Mission • Our Vision – To become the most preferred brand for affordable ladies ethnic wear. – Our collections & customers take this vision forward with ensembles ranging from Rs.1000 to Rs.7000 for Salwar Kameez in Chiffon to Georgette fabrics, traditional Benarasi silks to contemporary net Sarees in a multitude of colors. • Our Mission – To keep the Customer at the center of all business decisions – To provide seamless customer online shopping – To provide excellent product quality at best prices – To have presence across India through exclusive store, LFS and mobile retail formats. • Our Values – Fairness in all our dealings – Transparent and Law Abiding – Capable and Adaptable – Drive for Effectiveness
  • 9. Fact SheetFact Sheet • Inception date : June 2013 • Categories: Salwar Kameez, Saree’s and Lehenga • Average Selling Price: Rs.3400 • Sales Contribution: 60% Salwar kameez, 30% Saree’s and 10% Lehenga Choli • MRP: Naksh’s Discretion • Discount’s & Offer’s: Naksh’s Discretion • Marketing Vehicles: Social Media • Sales Avenues: Social Media (50%), Exhibitions (45%), Others (5%) • Competitors: www.manndola.com & others • Unaudited Turnover of Rs.68 lacs (Turnover in 2013-2014) • Net Margin: 35% • Sourcing: Delhi, Mumbai, Surat and Kolkata • Customer Base: Domestic & International (US & Canada) • Launched www.nakshcreation .com on 15th December 2014, have more than 2000 products.
  • 10. Management TeamManagement Team • Asha Mangal Goswami – Home maker turned Entrepreneur. Having excellent 7 years of customer service experience. • Mangal Goswami – 15 years of Retail experience with hands on experience in Business development, Brand creation and Brand expansion.
  • 11. Current Retail FormatsCurrent Retail Formats • Online E-Commerce – Website www.nakshcreation.com launched on 15th December 2014 • Lifestyle Exhibition and Trade Fairs – Participating in various Lifestyle exhibitions in Mumbai – Also holding exhibitions in various parts of Mumbai varying from2 days to 5 days.
  • 12. Current Product CategoriesCurrent Product Categories  Salwar Kameez/Suit 1. Anarkali 2. Casual Wear 3. Party Wear 4. Seasonal 5. Straight Cut  Saree’s/Lehenga Saree 1. Party Wear 2. Casual Wear 3. Printed • Lehenga 1. Bridal 2. Casual 3. Party Wear • Kurties 1. Partywear 2. Casual wear • Future Category Additions 1. Artificial Jewellery 2. Kids Ethnic Wear 3. Footwear
  • 13. Proposed Retail FormatProposed Retail Format • Scaling up of E-Commerce business – Making presence in other leading market places like Amazon, Flip kart, Snap deal, Fashionnyou and other major players. • Offline Retail Presence – Brand Creation and marking presence in LFS – Exclusive stores to be planned in Mumbai and Delhi – Introducing a unique concept (will be the first to launch in India) of “Fashion on Wheels” which will help to create brand awareness and acquire new customers across India.
  • 14. Investment ProposalInvestment Proposal • Investment Required – Rs.3 Crores • Purpose of Investment – Infrastructural Development • Office Space, Stitching Facility, Logistics, Owned Server Set up – Marketing and Brand creation • Digital Marketing, SEO, Google Ad words, SMO, Pay Per Click, TV commercials, Print Media, Brand Creation. – Website development and up gradations • Creation of Market Place www.ethnicseller.com (Domain Registered) – Team Building • Hiring Graphic Designer- 2, Content management – 2, Manager for business development -1, Sourcing – 1, Marketing - 1
  • 15. Detailed Expense Plan for Digital MarketingDetailed Expense Plan for Digital Marketing • Search Engine Optimization- Rs.25k Monthly • Social Media Optimization- Rs.20K Monthly • Google Ad Words: Rs.5k Daily • Pay Per Click: Rs.5k Daily • Total expense for Digital Marketing and Brand Building - Rs.84 Lacs (includes other mode of marketing as well) for the first year
  • 16. Investment Flow ProcessInvestment Flow Process • Rs.1 crore at the time of signing agreement • Rs.50 Lacs in the 2nd quarter from the date of signing the agreement • Rs.1.50 crores in the 5th quarter
  • 17. ReturnsReturns • The investor shall enjoy healthy return on investment from the 2nd Quarter of the agreement • He will be earning 25% of the NET PROFIT which shall be paid on quarterly basis for the first two years and on monthly basis from the 3rd year (Subject to the investment flow process has been fulfilled).
  • 18. Contact UsContact Us Mangal Goswami Phone # :+91-98192-90179 Email : ,mangal@nakshcreation.com, mangalgoswami@gmail.com Address: C-1, First Floor, Advance Builders Compound, Kherani Road, Sakinaka, Andheri East Mumbai 400-072

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