Popular Culture
&
Literature
Session 4
How ARTISTS Think
I don’t give a
d*** about how
others feel about
my work! It’s my
creativity…
Who’s the
artist, man? Am
j...
Culture is Dynamic
POP CULTURE THEORIES
• Gender Theories
• Marxism & Hegemony
• Cultural Liberalism
• Liberal Pluralism
• Mass Society
• Cul...
Popular
Culture
&
Gender
Gender
Stereotyping
Exploitation of
the Female Body
Sexual
Debauchery
Homophobia
Body Image
Perpe...
Gender Stereotypes in Pop Culture
AdvertsFilms InternetMusicLiteratureTV Toys
&
Animation
Celebrities
Gender Stereotypes in Films
If you’re single
you’re doomed!
Marriage is the
ultimate happiness
The Alpha male The weaker s...
Deconstructing Gender
Stereotypes through Films
Gender Stereotypes in Advertising
Homecare products
and the housewife
stereotype
Female body
exploitation
(male products)
...
Ads against Gender Stereotypes
Plus size models
Gender Stereotypes
in Toys & Animation
Gender Stereotypes in Music
Song Lyrics Music Videos
Pop Culture, Cultural Marxism
& Cultural Hegemony
• Cultural Marxism texts must be analysed in relation to their historica...
Cultural Hegemony
•
•
•
•
•
Hegemony - Pop: American Culture?
Hegemony - Pop: Culture of a Dominant Class?
http://24hoursofhappy.com/
Globalization of Culture
•
•
•
•
•
•
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Althusserianism
Leavisism
Leavisism
- Comes from the word liberty freedom: - of speech
- of expression
- conscience
- religious practice
- association
- press...
Cultural Liberalism & Liberal Pluralism
Culture: - race/ ancestry
- ethnicity/ tribe
- nationality
- religion
- caste
- su...
Cultural Liberalism
• A liberal view of society.
• Advocating individual freedom.
• Against imposed socio-cultural norms
&...
Cultural Liberalism & Liberal Pluralism
Universal Declaration of Human Rights
Article 16
(1) Men and women of full age, wi...
Cultural Liberalism & Liberal Pluralism
Postmodernism
• There is no absolute truth; opinions are relative.
• All basic str...
Slavoj Žižek (1949 - )
• Marxist and Cultural Critic: Theology & Cultural Studies, Marxist & Political
Theories (Stalinism...
Theory of Mass Society
Theory of Mass Society
Theory of Cultural Industry
•
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Theory of Cultural Industry
Theory of Cultural Industry
•
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Post-capitalism
•
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•
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Interactionism & Globalization
Symbolic Interactionism
(George Herbert Mead)
•
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Popular Culture Theories
Popular Culture Theories
Popular Culture Theories
Popular Culture Theories
of 40

Popular Culture Theories

Theories around Pop Culture
Published on: Mar 4, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Popular Culture Theories

  • 1. Popular Culture & Literature Session 4
  • 2. How ARTISTS Think I don’t give a d*** about how others feel about my work! It’s my creativity… Who’s the artist, man? Am just out to make some $$$
  • 3. Culture is Dynamic
  • 4. POP CULTURE THEORIES • Gender Theories • Marxism & Hegemony • Cultural Liberalism • Liberal Pluralism • Mass Society • Cultural Industry • Globalization of Culture • Interactionism
  • 5. Popular Culture & Gender Gender Stereotyping Exploitation of the Female Body Sexual Debauchery Homophobia Body Image Perpetuating Patriarchy
  • 6. Gender Stereotypes in Pop Culture AdvertsFilms InternetMusicLiteratureTV Toys & Animation Celebrities
  • 7. Gender Stereotypes in Films If you’re single you’re doomed! Marriage is the ultimate happiness The Alpha male The weaker sex!
  • 8. Deconstructing Gender Stereotypes through Films
  • 9. Gender Stereotypes in Advertising Homecare products and the housewife stereotype Female body exploitation (male products) Stereotyping beauty (beauty products) Stereotyping masculinity (substance abuse)
  • 10. Ads against Gender Stereotypes
  • 11. Plus size models
  • 12. Gender Stereotypes in Toys & Animation
  • 13. Gender Stereotypes in Music Song Lyrics Music Videos
  • 14. Pop Culture, Cultural Marxism & Cultural Hegemony • Cultural Marxism texts must be analysed in relation to their historical conditions of production, consumption and reception. • The DOMINANT CULTURE theory (bourgeoisie v/s proletariat). - Cultural Hegemony: Antonio Gramsci (1891 - 1937); domination of a culturally diverse society by the economic ruling class. - Althusserianism: Louis Pierre Althusser (1918 - 1990); ideology as a material practice. Marxism + Empiricism knowledge is a product of sensory experience. - Leavisism: Frank Raymond Leavis (1895 - 1978); socio-political power of cultural products.
  • 15. Cultural Hegemony • •
  • 16. • • •
  • 17. Hegemony - Pop: American Culture?
  • 18. Hegemony - Pop: Culture of a Dominant Class? http://24hoursofhappy.com/
  • 19. Globalization of Culture • • • • • • • • • • • • • • •
  • 20. Althusserianism
  • 21. Leavisism
  • 22. Leavisism
  • 23. - Comes from the word liberty freedom: - of speech - of expression - conscience - religious practice - association - press - Tolerant - Understanding - (Mutual) Respect - Non-judgemental Cultural Liberalism & Liberal Pluralism
  • 24. Cultural Liberalism & Liberal Pluralism Culture: - race/ ancestry - ethnicity/ tribe - nationality - religion - caste - sub-cultures - Sexual orientation - Political opinion - Lifestyle/ Way of life - Physical appearance - Attire - Ethical debates/ issues
  • 25. Cultural Liberalism • A liberal view of society. • Advocating individual freedom. • Against imposed socio-cultural norms & uniformity. • Backed by democratic laws & international human rights. • Respect for individual & cultural differences. Liberal Pluralism • Advocating limited political control. • Backed by capitalism & democracy. • Belief in self-imposed discipline & inner goodness. • Respect for diversity of all kinds. • Positive attitude towards media as representative of diversity (media responds to audience demand).
  • 26. Cultural Liberalism & Liberal Pluralism Universal Declaration of Human Rights Article 16 (1) Men and women of full age, without any limitation due to race, nationality or religion, have the right to marry and to found a family. They are entitled to equal rights as to marriage, during marriage and at its dissolution. (2) Marriage shall be entered into only with the free and full consent of the intending spouses. (3) The family is the natural and fundamental group unit of society and is entitled to protection by society and the State. Article 18 Everyone has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief, and freedom, either alone or in community with others and in public or private, to manifest his religion or belief in teaching, practice, worship and observance. Article 19 Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.
  • 27. Cultural Liberalism & Liberal Pluralism Postmodernism • There is no absolute truth; opinions are relative. • All basic structures governing society are but social constructs: - Power relations - Gender binaries - Socio-economic classes - Cultural norms and values
  • 28. Slavoj Žižek (1949 - ) • Marxist and Cultural Critic: Theology & Cultural Studies, Marxist & Political Theories (Stalinism, Maoism), Lacanian Psychoanalysis, Film Studies. • Marxism Ideology = False Consciousness • Lacan Imaginary, Symbolic and Real • Žižek Imaginary Real Symbolic Real Real Real
  • 29. Theory of Mass Society
  • 30. Theory of Mass Society
  • 31. Theory of Cultural Industry • • •
  • 32. Theory of Cultural Industry
  • 33. Theory of Cultural Industry • • • •
  • 34. • • • Post-capitalism
  • 35. • • • • Interactionism & Globalization
  • 36. Symbolic Interactionism (George Herbert Mead) • • • •