The Role of Integrationin the Healthcare Industry ...
About the National Healthcare CXO Summit Fall 2012 The marcus evans Summits ...
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The Role of Integration in the Healthcare Industry - Jon Headlee, Ten Adams

Jon Headlee, President and CEO of Ten Adams, a healthcare brand and marketing company at the marcus evans National Healthcare CXO Summit Fall 2012, discusses why integration is crucial for a healthcare facility’s success. Interview with: Jon Headlee, President and CEO, Ten Adams
Published on: Mar 3, 2016
Published in: Business      Health & Medicine      
Source: www.slideshare.net


Transcripts - The Role of Integration in the Healthcare Industry - Jon Headlee, Ten Adams

  • 1. The Role of Integrationin the Healthcare Industry business and without integration delivery while bending the cost curve between strategy, culture and through the distribution of shared marketing initiatives the best-laid savings. Whether it comes through strategic plans fail for the lack of federal reform efforts or the responsible reinforcing consistency between senior actions of forward-sighted healthcare leadership’s direction, the day-to-day organizations, the answer lies in new, focus of the people who are the patient-centered methods of care which organization, and the core promise and foster, enable and reward clinical messaging which defines the integration across a patient’s lifetime. organization in the eyes of its customers The old hierarchical ways simply do not and stakeholders. support the new levels of care that payers expect healthcare organizations How would this help the bottom to deliver. As clinical integrationInterview with: Jon Headlee, line? becomes more of an economicPresident and CEO, Ten Adams necessary, healthcare organizations Power comes from visionary leadership must work to develop new committed to building a quality work interconnecting, reinforcing“Today’s healthcare leaders should not environment that aligns employees’ best relationships with and among staffunderestimate the value of their efforts in support of solid business members and stakeholders.hospital’s brand and connecting strategy. An engaged workforce focusedemployees with it,” advises Jon on continually improving business Healthcare organizations working withHeadlee, President and CEO, Ten activities is a powerful combination. The Ten Adams benefit significantly fromAdams, a healthcare brand and result is an energized and empowered integration between staff, physiciansmarketing company. “In many staff and a true competitive advantage and their brand promise. Integrationorganizations, there are huge gaps that cannot easily be replicated or has a direct, reinforcing impact on carebetween their brand promise and the copied. In this way, integration of and delivery, strengthens competitivepeople, who are the culture of the the reinforcing nature of strategy, positioning, and improves marketorganization,” he adds. culture and marketing truly do build leverage. A distinctive and strong brands and drive greater powerful brand promise is critical inDiscussing the growing importance of business results. creating new relationships that will helpreinforcing brand consistency between a prepare healthcare organizations to leadhealthcare organization’s core promise What additional demands will the the industry’s transition from a volume-to the market and the focus of the prospect of healthcare reform place driven orientation to a value-focusedpeople who bring it to life through their on healthcare organizations? model of improving health status withinactions, at the upcoming marcus the populations they serve.evans National Healthcare CXO Our nation’s healthcare system is at aSummit Fall 2012, in Dallas, Texas, critical crossroads. UnsustainableOctober 21-23, Headlee highlights the growth in healthcare costs poses avital role that middle managers play andwhy integration between strategy, serious threat to our national fiscal integrity. The current fee-for-service Too oftenculture and marketing is crucial for ahealthcare organization’s success. payment system undermines healthcare providers’ efforts to invest in new healthcare isWhat is missing in the healthcare approaches to raising the “value” of healthcare. delivered in silosindustry today? Accountable Care Organizations are without the benefitToo often healthcare is delivered in siloswithout the benefit of a shared vision being recognized as a promising new payment model that could successfully of a shared visionwhich unites the organization. start to reward substantiveHealthcare is an extremely complex improvements in the efficiency of care
  • 2. About the National Healthcare CXO Summit Fall 2012 The marcus evans Summits This unique forum will take place at The Westin Stonebriar, Dallas, Texas, October groups deliver peer-to-peer 21-23, 2012. Offering much more than any conference, exhibition or trade show, information on strategic matters, this exclusive meeting will bring together esteemed industry thought leaders and professional trends and solution providers to a highly focused and interactive networking event. The breakthrough innovations. Summit includes presentations on physician alignment strategies, perfecting the ACO model, improving patient satisfaction and experience, cost-containment case studies, the future of the US healthcare system and much more. www.healthcare-summit.com Please note that the Summit is a Contact closed business event and the number of participants strictly Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits limited. Division Tel: + 357 22 849 313 Email: press@marcusevanscy.com For more information please send an email to info@marcusevanscy.com All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.comAbout Ten AdamsTen Adams is a strategic healthcare partner whose sole purpose is to help hospitals build strong brands from the inside out to offerpositively remarkable experiences for patients, staff and the public. Unlike traditional advertising agencies, Ten Adams succeeds inthis realm by implementing strategies born of a deep understanding of the entire organization—from strategy to culture tomarketing.For more information, please visit: www.tenadams.comAbout marcus evans Summitsmarcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discussstrategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity toindividually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.For more information, please visit: www.marcusevans.comUpcoming EventsLong-Term Care CXO Summit - www.longtermcaresummit.comNational Healthcare CNO Summit - www.healthcare-summit.comNational Healthcare CFO Summit - www.healthcare-summit.comTo view the web version, please click here: www.healthcare-summit.com/JonHeadlee

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