Press release jan2014 - MarketingVitals.com
MarketingVitals.com measures the success of you marketing efforts.
Published on: Mar 4, 2016
Transcripts - Press release jan2014 - MarketingVitals.com
MarketingVitals.com winner of
2014 BIG Innovation Award
One of the most revolutionary Big Data products is
recognized and honored
Plano, TX—January 21, 2014—
MarketingVitals.com today announced
their restaurant intelligence product won
the2014 "BIG Innovation Award" by The
Business Intelligence Group. This award
recognizes MarketingVitals.com as one of
the top innovative products in 2014.
MarketingVitals.com pioneered new ways
of transforming restaurant transactional data into meaningful information using
business intelligence. The data is presented in easy to comprehend insights and
summary graphs of key performance indicators. MarketingVitals.com is an
analytic tool that is quick to deploy, easy to use by anyone in the organization,
and amazingly affordable.
Russ Fordyce, managing director of the Business Intelligence Group, said, "If
these innovations are any indicator, 2014 will prove to be one of the most
innovative years in recent history. The winners are driving business and
consumer change with creativity and intelligence. Congratulations to them all."
The Business Intelligence Group's industry awards programs are unique in that
they provide organizations with insight into the judging process. Carefully vetted
judges, who are experts in their own industries, score nominations using a
proprietary process that includes measurements across multiple variables.
“We are fundamentally changing not only the way restaurants view their data”,
said Rom V Krupp, CEO of MarketingVitals.com, “but we are also changing the
entire culture of the restaurant industry”.
The key members of the team behind this innovation possess years of restaurant
management experience and knowledge of technology needs. Understanding the
restaurateurs’ frustrations with the unknown, realizing the amount of time they
spend sifting through reports, and watching them build spreadsheets to try and
make sense of the vast amount of information at their disposal drove this
company to help the restaurant industry findeffectiveand expedient waysto view
their data so they can act on it immediately.
“I am very proud of our dedicated group for the hard work and long hours to
bring this idea to reality”, said Krupp.
MarketingVitals.com is becoming acceptedin North America as the product of
choice for marketing, finance, and operations executives who discover this
amazing new way of understanding what is happening with their business.
Knowing which marketing strategies work and which ones fail provides valuable
information that was never really obtainable to the majority of restaurant
operators until now.
Founded in 2012 as a privately held company in Plano, Texas with the aim of
solving critical problems for restaurants of all sizes.MarketingVitals.com was
launched in November 2013.
With the rise of powerful Cloud-based technologies, they recognized the need
build a robust BI platform that would automate critical data management tasks
and greatly reduce the complexity of understanding the marketing efforts of
One of the fastest growing companies in business intelligence,
MarketingVitals.com is poised to encompass a global customer base of
organizations ranging from large restaurant brands to medium-sized and small
MarketingVitals.com is proudly designed and developed in the USA.
Nagesh Koganti, CTO
877.370.3395 x 102