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Natural and Organic Foods and Beverages
in the U.S., 4th Edition
Natural and Organic Foods and Beverages
in the U.S., 4th Edition
Natural and Organic Foods and Beverages in the U.S., 4th ...
REPORT ABSTRACT
U.S. retail sales of natural and organic foods and beverages rose 5.5% to nearly $53.5 billion in 2014, 53...
REPORT METHODOLOGY
The information in this report was obtained from primary and secondary research. Primary research entai...
REPORT METHODOLOGY
A Range of Sales Estimates from Different Sources
Sales of natural and organic foods and beverages are ...
SAMPLE INSIGHTS & HIGHLIGHTS
Packaged Facts conservatively estimates that total U.S. retail sales of natural and organic f...
SAMPLE INSIGHTS & HIGHLIGHTS
Share of U.S. Retail Sales of Natural and Organic Foods and Beverages
by Product Category, 20...
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Natural and Organic Foods and Beverages in the U.S., 4th Edition

An outline of the Natural and Organic Foods and Beverages in the U.S., 4th Edition report which examines sales and growth potential, identifying key issues and trends that will affect the marketplace through 2019. The report also analyzes and profiles major marketers and retailers, examines marketing and new product trends, and tabulates consumer attitudes and behaviors toward natural/organic foods and beverages and the corresponding retail shopping patterns. Numerous tables, charts, graphs, and illustrations highlight and reinforce key points.
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Natural and Organic Foods and Beverages in the U.S., 4th Edition

  • 1. Brought to you by: Natural and Organic Foods and Beverages in the U.S., 4th Edition
  • 2. Natural and Organic Foods and Beverages in the U.S., 4th Edition Natural and Organic Foods and Beverages in the U.S., 4th Edition has been prepared by Packaged Facts. We serve consumer products companies and allied businesses in the United States and abroad with a complete line of research publications. Packaged Facts market intelligence reports are designed to aid the executive decision-maker by providing essential data and concise analysis with a focus on marketplace trends, consumer insights, and emerging opportunities. Vice President of Publishing: Don Montuori Research Director and Publisher: David Sprinkle Author: Shannon Landry Brown Marigny Research Group All rights reserved. No part of this report may be reproduced without permission of the publisher. Copyright © 2014 Packaged Facts
  • 3. REPORT ABSTRACT U.S. retail sales of natural and organic foods and beverages rose 5.5% to nearly $53.5 billion in 2014, 53% higher than sales five years earlier, with the organic foods sector leaping ahead 12.5% in 2014. Amid this rapid growth, the marketplace is changing rapidly, with new plays by traditional retailers like Kroger, Walmart, and Target, and strengthening competition to Whole Foods Market from smaller natural food chains and independents. Meanwhile, lawsuits over alleged misuse of “natural” claims on food labels have mushroomed in the past several years. “Natural” claims have also been slammed by the popular media, consumer advocacy groups, and even organic industry groups as being ill-defined and meaningless. The result has been a retreat from “natural” labels by many marketers, and confusion or avoidance on the part of consumers. This completely updated report examines sales and growth potential, identifying key issues and trends that will affect the marketplace through 2019. The report also analyzes and profiles major marketers and retailers, examines marketing and new product trends, and tabulates consumer attitudes and behaviors toward natural/ organic foods and beverages and the corresponding retail shopping patterns. Numerous tables, charts, graphs, and illustrations highlight and reinforce key points.
  • 4. REPORT METHODOLOGY The information in this report was obtained from primary and secondary research. Primary research entailed interviews with members of the industry and on-site examination of retail stores. Secondary research involved the evaluation and comparison of data from articles found in financial, marketing, and industry publications, as well as on corresponding websites and in consumer social media. Other sources for secondary data include annual reports, 10-Ks, transcripts of investor conference calls, press releases, and literature from individual companies; articles in trade publications such as FoodNavigatorUSA, Natural Foods Merchandiser, Progressive Grocer, and Supermarket News; consumer publications such as Forbes, The Los Angeles Times, The New York Times, and The Wall Street Journal; government reports; industry associations such as the Organic Trade Association (OTA); and other reports by Packaged Facts. Statistics on market revenues and growth trends are derived from publicly available data on the retail marketplace, be they quantitative or qualitative; a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress. The consumer data in this report are derived from the Fall 2010 through Fall 2013 Simmons National Consumer Surveys Adult Study 12-Month from Experian Marketing Services. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population. In addition, Experian Marketing Services has developed an index system to calibrate the usage of a product or agreement with a given statement among a given segment of the population, compared with usage or agreement among the population as a whole. If, for example, 10% of adults surveyed shop in a particular retail channel, with 20% of persons age 18-24 and 5% of those 65 or older doing so, the younger age group would have an index of 200, the older group an index of 50. Generally speaking, Packaged Facts considers an index of 110 or higher, or 90 or lower, to represent statistically significant deviations from overall averages.
  • 5. REPORT METHODOLOGY A Range of Sales Estimates from Different Sources Sales of natural and organic foods and beverages are difficult to calculate since this market cuts a broad swath across virtually every food category, with “natural” or “organic” characterizing products in widely varying manners and degrees. Compounding this difficulty, sales of natural and organic foods and beverages in the United States occur through many channels not tracked by scanner services such as Information Resources, Inc. (IRI), and through scores of privately owned marketers unwilling to divulge sales figures. In addition, a substantial part of retail sales are store brands subsumed under broader private label groupings. Natural and organic product sales are tracked by multiple industry sources, including New Hope Natural Media, a division of Penton Media, Inc. (http://newhope360.com) and publisher of Natural Foods Merchandiser and Nutrition Business Journal, among other publications; the Organic Trade Association (OTA, www.ota.com); and SPINS, Inc. (www.spins.com), whose SPINSscan Natural and Specialty Gourmet and SPINSscan Conventional All Outlet- Combined (powered by Nielsen ScanTrack) channel scanner data services track sales of UPC-coded products through natural and specialty/gourmet food channels. Even so, due to these sources’ different measurement matrixes, the resulting figures are extremely diverse.
  • 6. SAMPLE INSIGHTS & HIGHLIGHTS Packaged Facts conservatively estimates that total U.S. retail sales of natural and organic foods and beverages through all retail channels rose to $53.5 billion in 2014—a 5.5% increase over the previous year’s sales of $50.7 billion and 52.9% higher than sales five years earlier. During the 2009-2014 period, sales rose by a compound annual growth rate (CAGR) of 11.2%. Since the end of the recession, sales of organic foods and beverages have grown at a steadily increasing clip, and are projected to advance 12.5% in 2014 to produce $34.0 billion in retail sales, 61.9% ahead of sales in 2009. During the five-year period, organic foods and beverages grew at an enviable CAGR of 12.8%. Packaged Facts projects that the retail market for natural and organic foods and beverages will grow by 62.1% between 2014 and 2019, for a compound annual growth rate of 10.1%. Based on figures and estimates from several sources, our previous edition of this report, and current market trends, Packaged Facts estimates that fresh produce will account for approximately 35% of all natural and organic foods and beverages sold in 2014. The next largest category is dairy products, including milk and milk alternatives, yogurt, ice cream, eggs, cheese, etc., comprising 30% of total retail sales. Beverages, including coffee, tea, juices, soft drinks, and so forth represent 15% of sales; packaged/prepared foods account for 10%; and all other categories including snacks represent another 10%.
  • 7. SAMPLE INSIGHTS & HIGHLIGHTS Share of U.S. Retail Sales of Natural and Organic Foods and Beverages by Product Category, 2014 (percent) 10% 10% 15% 30% 35% Fresh Produce Dairy Products Beverages Packaged/Prepared Foods All Others
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  • 9. Brought to you by: For More Information on This Report & Additional Research Visit MarketResearch.com or Call 800.298.5699

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