REALIDAD DE CAMBIO
#10
CLAVES PARA CONECTAR CON EL NUEVO VIAJERO
#1
MOBILE - “ALL IN”
By 2016 nearly 37 million of americans will have
booked travel using their mobile device.
By 2016 nearly 37 million of americans will have
booked travel using their mobile device.
#2
SPONSORED CONTENT
 Editorial FirePower to help brands
tell great stories.
Brand
Storytelling
Sponsored
content
Native
advertising
#3
TRAVEL MARKETING GOES VIRAL.
#4
NEW MEDIA. NEW WAYS TO PROMOTE
#5
BIG. BOLD. VISUAL
“Content is still king, but visuals reign."
#6
VIDEO: THE NEXT FRONTIER
Keeping
California
top-of-mind
as a travel
destination.
A strong video strategy can help brands
reach, inspire and engage
today's digitally savvy traveler in more ways than ever ...
TODAYS TRAVELLERS….
Spend more time than ever watching videos on YouTube
Use YouTube as a primary source for travel inspiration
Watch travel v...
#7
TRAVEL BRANDS REIMAGINE THEMSELVES AS
LIFESTYLE CONNOISSEURS
“Millennials seek
deeper connections to
brands values and the
lifestyles that they
represent”
“People will pay more for a brand
that believes in something.”
Devin Liddell, Principle Brand Strategist at Teague
#7
SEMANTIC SEARCH
The chance to understand exactly what a traveler wants
#8
VIRTUAL TRAVEL EXPERIENCES
#9
INCREASE OF CONSUMER TECH
Personalized virtual assistants that remember your preferences
and join in on the road.
Our individual e-agent.
#10
SHARE INSPIRING STORIES
 ”Traveling–it leaves you speechless,
then turns you into a storyteller.”
Ibn Battuta
 
 
 
 
 
 
 
 
 CIRCLE
 
 LINE
Digital Storytelling Agency
@martaalonso
www.circleline...
Ponencia 1a Jornada tecnolÓgica ACAVE
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Ponencia 1a Jornada tecnolÓgica ACAVE

Published on: Mar 4, 2016
Published in: Travel      
Source: www.slideshare.net


Transcripts - Ponencia 1a Jornada tecnolÓgica ACAVE

  • 1. REALIDAD DE CAMBIO
  • 2. #10 CLAVES PARA CONECTAR CON EL NUEVO VIAJERO
  • 3. #1 MOBILE - “ALL IN”
  • 4. By 2016 nearly 37 million of americans will have booked travel using their mobile device.
  • 5. By 2016 nearly 37 million of americans will have booked travel using their mobile device.
  • 6. #2 SPONSORED CONTENT
  • 7.  Editorial FirePower to help brands tell great stories.
  • 8. Brand Storytelling Sponsored content Native advertising
  • 9. #3 TRAVEL MARKETING GOES VIRAL.
  • 10. #4 NEW MEDIA. NEW WAYS TO PROMOTE
  • 11. #5 BIG. BOLD. VISUAL
  • 12. “Content is still king, but visuals reign."
  • 13. #6 VIDEO: THE NEXT FRONTIER
  • 14. Keeping California top-of-mind as a travel destination.
  • 15. A strong video strategy can help brands reach, inspire and engage today's digitally savvy traveler in more ways than ever before
  • 16. TODAYS TRAVELLERS….
  • 17. Spend more time than ever watching videos on YouTube Use YouTube as a primary source for travel inspiration Watch travel videos across devices Ages 18 to 24 subscribe to content focused on inspiration for future travel (video blogs) Ages 25 to 64 subscribe to content to help them plan current travel (reviews, travel brands and travel networks) Watch video content in other categories during travel research (restaurants, spas and beauty services, finance, extreme sports, and cooking and recipes)
  • 18. #7 TRAVEL BRANDS REIMAGINE THEMSELVES AS LIFESTYLE CONNOISSEURS
  • 19. “Millennials seek deeper connections to brands values and the lifestyles that they represent”
  • 20. “People will pay more for a brand that believes in something.” Devin Liddell, Principle Brand Strategist at Teague
  • 21. #7 SEMANTIC SEARCH
  • 22. The chance to understand exactly what a traveler wants
  • 23. #8 VIRTUAL TRAVEL EXPERIENCES
  • 24. #9 INCREASE OF CONSUMER TECH
  • 25. Personalized virtual assistants that remember your preferences and join in on the road. Our individual e-agent.
  • 26. #10 SHARE INSPIRING STORIES
  • 27.  ”Traveling–it leaves you speechless, then turns you into a storyteller.” Ibn Battuta
  • 28.                  CIRCLE    LINE Digital Storytelling Agency @martaalonso www.circleline.es @circlelinees

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