Mobility and Competitive Advantage For Small Business in Australia Martin Chadban Vodafone Australia National Small Busin...
Key Challenges for Small Business Cash Flow HR Regulation & Compliance Technology / Communications . . .
Technology / Communications Charting the Technology Minefield … Web Presence Social Networking Blogging Software as a Serv...
The Mobility Evolution underway .. <ul><li>“ Liberating Voice” out of the office </li></ul><ul><li>“ Liberating Services” ...
Wave 1 – Liberating Voice out of the office .. <ul><li>Small Business have embraced the mobile as an essential business to...
Wave 2 – Liberating Services out of the office .. <ul><li>Voice access out of office is no longer enough … </li></ul><ul>...
Wave 2 – Next 12 mths transition to mainstream uptake Compelling User Experience <ul><li>Will enlighten Small Business on ...
Wave 3 – Convergence .. Mobile in the office Small Business Challenges Today Fixed & Mobile services are effectively separ...
Wave 3 – Convergence .. Mobile in the office The Ideal Small Business solution Simple all-in one Solution Reliability, Se...
Summary Small Business have realised and enjoy the full benefits of Voice Mobility Benefits of Fixed Mobile Convergence n...
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National Small Business Summit 2008 - Mobility & competitive advantage for Small Business in Australia

"Mobility & Competitive advantage for Small Business in Australia." Presentation to public audience at the 2008 National Small Business Summit, Sydney May 2008.
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - National Small Business Summit 2008 - Mobility & competitive advantage for Small Business in Australia

  • 1. Mobility and Competitive Advantage For Small Business in Australia Martin Chadban Vodafone Australia National Small Business Summit 11 th June 2008
  • 2. Key Challenges for Small Business Cash Flow HR Regulation & Compliance Technology / Communications . . .
  • 3. Technology / Communications Charting the Technology Minefield … Web Presence Social Networking Blogging Software as a Service WiFi FIXED Open Source Software Web 2.0 VOICE Security VoIP Dual Mode Cloud Computing Unified Comms MOBILE Virtualisation Convergence Broadband Managed Services DATA IP PBX Device Management VPN’s Email !?! Instant Messaging Presence E-commerce MalWare
  • 4. The Mobility Evolution underway .. <ul><li>“ Liberating Voice” out of the office </li></ul><ul><li>“ Liberating Services” out of the office </li></ul><ul><li>“ Integrating Mobile and Fixed” in & out of the office </li></ul>Mobilising .. Voice & TXT WAVE 1 Mobilising .. Email, Internet and more .. WAVE 2 Convergence … Mobile with Fixed WAVE 3
  • 5. Wave 1 – Liberating Voice out of the office .. <ul><li>Small Business have embraced the mobile as an essential business tool. </li></ul><ul><li>Are enjoying cost effective, reliable voice communications out of the office </li></ul>Key success factors : Widespread Coverage & Reliability Competitive Call Pricing & Choice Service Portability Quality Low Cost Devices Convergence … Mobile with Fixed WAVE 3 Mobilising .. Email, Internet and more .. WAVE 2 Mobilising .. Voice & TXT WAVE 1
  • 6. Wave 2 – Liberating Services out of the office .. <ul><li>Voice access out of office is no longer enough … </li></ul><ul><li>Email + Internet access are critical Business operational tools. </li></ul><ul><li>Several key factors coming together to fundamentally change landscape </li></ul>Key Enabling factors : Mobile Data Speed & Maturity Compelling Device & service usability Price of Mobile Data Lower cost of entry to service enablement Convergence … Mobile with Fixed WAVE 3 Mobilising .. Voice & TXT WAVE 1 Mobilising .. Email, Internet and more .. WAVE 2
  • 7. Wave 2 – Next 12 mths transition to mainstream uptake Compelling User Experience <ul><li>Will enlighten Small Business on broader potential of mobile applications </li></ul><ul><li>leading to further mobilisation of back-end office services </li></ul><ul><li>Next 6-12 mths  tipping point for Small Business Smartphone adoption </li></ul>Convergence … Mobile with Fixed WAVE 3 Mobilising .. Voice & TXT WAVE 1 Mobilising .. Email, Internet and more .. WAVE 2
  • 8. Wave 3 – Convergence .. Mobile in the office Small Business Challenges Today Fixed & Mobile services are effectively separate solutions Technology Advancements in IP for Fixed, less accessible for Small Business Mobilising .. Voice & TXT WAVE 1 Mobilising .. Email, Internet and more .. WAVE 2 Convergence … Mobile with Fixed WAVE 3
  • 9. Wave 3 – Convergence .. Mobile in the office The Ideal Small Business solution Simple all-in one Solution Reliability, Security & Support Overall Value for Money Service customers seamlessly, in & out of office Future proof – grows with their business Mobilising .. Voice & TXT WAVE 1 Mobilising .. Email, Internet and more .. WAVE 2 Convergence … Mobile with Fixed WAVE 3
  • 10. Summary Small Business have realised and enjoy the full benefits of Voice Mobility Benefits of Fixed Mobile Convergence not yet accessible to Small Business Tipping point for Small Business use of Mobile Email, Broadband & Internet has arrived

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