APP PROMOTION SUMMIT 2014
App Promotion Summit (London 2014) 2
MARKETING BALANCE
PRODUCT
MARKETING
App Promotion Summit (London 2014) 3
MARKETING BALANCE
PRODUCT
MARKETING
App Promotion Summit (London 2014) 4
MARKETING BALANCE
PRODUCT MARKETING
Monetisation Right Acquisition Right
App Promotion Summit (London 2014) 5
MONETISATION
Test Refine
App Promotion Summit (London 2014) 6
MONETISATION
ACQUISITION
Test Refine
Test Refine
App Promotion Summit (London 2014) 7
MONETISATION ACQUISITION SUCCESS
SUCCESS FORMULA
App Promotion Summit (London 2014) 8
FUNDING UA CAMPAIGNS
INDIE VC BACKED PUBLISHER
App Promotion Summit (London 2014) 9
TIMING
Launch 30 Days 60 Days $
Funding Gap
PAYMENT FROM
APPSTORE
App Promotion Summit (London 2014) 10
TIMING
Launch 30 Days 60 Days
!
PAYMENT EVERY 7 DAYS$
App Promotion Summit (London 2014) 11
CREDIT IS BROKEN
SELF SERVICE CREDIT TERMS
App Promotion Summit (London 2014) 12
TIMING
Launch 30 Days 60 Days
!
OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
Debt Funding Presentation 13
It’s not just the cash,
it’s what you can
do with it.
Ingest daily sales data
from app store
...
Debt Funding Presentation 14
VELOCITY CAPITAL
ENABLES RAPID GROWTH
THROUGH REINVESTMENT
OF APP REVENUES
App Promotion Summit (London 2014) 15
CASE STUDY: DIGIPILL http://blog.pollen.vc
App Promotion Summit (London 2014) 16
TAKEAWAYS
Test & Develop relentlessly before you begin to ramp up
Keep your equity f...
THANK YOU
martin@pollen.vc
@PollenVC
of 17

Pollen.vc at App Promotion Summit

Pollen allows app developers to unlock their App Store revenues quicker. We call it Velocity Capital. Presentation from Pollen's CEO Martin Macmillan at App Promotion Summit 2014
Published on: Mar 4, 2016
Published in: Economy & Finance      
Source: www.slideshare.net


Transcripts - Pollen.vc at App Promotion Summit

  • 1. APP PROMOTION SUMMIT 2014
  • 2. App Promotion Summit (London 2014) 2 MARKETING BALANCE PRODUCT MARKETING
  • 3. App Promotion Summit (London 2014) 3 MARKETING BALANCE PRODUCT MARKETING
  • 4. App Promotion Summit (London 2014) 4 MARKETING BALANCE PRODUCT MARKETING Monetisation Right Acquisition Right
  • 5. App Promotion Summit (London 2014) 5 MONETISATION Test Refine
  • 6. App Promotion Summit (London 2014) 6 MONETISATION ACQUISITION Test Refine Test Refine
  • 7. App Promotion Summit (London 2014) 7 MONETISATION ACQUISITION SUCCESS SUCCESS FORMULA
  • 8. App Promotion Summit (London 2014) 8 FUNDING UA CAMPAIGNS INDIE VC BACKED PUBLISHER
  • 9. App Promotion Summit (London 2014) 9 TIMING Launch 30 Days 60 Days $ Funding Gap PAYMENT FROM APPSTORE
  • 10. App Promotion Summit (London 2014) 10 TIMING Launch 30 Days 60 Days ! PAYMENT EVERY 7 DAYS$
  • 11. App Promotion Summit (London 2014) 11 CREDIT IS BROKEN SELF SERVICE CREDIT TERMS
  • 12. App Promotion Summit (London 2014) 12 TIMING Launch 30 Days 60 Days ! OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
  • 13. Debt Funding Presentation 13 It’s not just the cash, it’s what you can do with it. Ingest daily sales data from app store Reinvest directly into advertising Accelerated Growth Trajectory
  • 14. Debt Funding Presentation 14 VELOCITY CAPITAL ENABLES RAPID GROWTH THROUGH REINVESTMENT OF APP REVENUES
  • 15. App Promotion Summit (London 2014) 15 CASE STUDY: DIGIPILL http://blog.pollen.vc
  • 16. App Promotion Summit (London 2014) 16 TAKEAWAYS Test & Develop relentlessly before you begin to ramp up Keep your equity funding in the bank
  • 17. THANK YOU martin@pollen.vc @PollenVC

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