portfolio
Martina Carlino
portfolio
Martina Carlino
issuu.com/martinacarlino/docs
@MartinaCarlino
linkedin.com/in/carlinomartina
Wind, rhythm and barefoot.
Dynamic, ambit...
20ㆍdirectionㆍ25
BRAND
MUSIC
FASHION
FOOD
INCENTIVE
CULTURAL
COMMUNICATION
prj ideation
production
People will not come to shake my hand.
If they will notice my work it means that I have failed.
Ican win only when the m...
Performers:
Cirque du soleil
Production:
Set Up Live Srl
Promoter:
Live Nation
MyRole:
Production assistant
Dates:...
Performers:
Entics, Mondo Marcio, Snoop Dogg
Production:
City Sound Srl
Promoter:
Vivo concerti
Official Sponsor:
A...
Performers:
MadMike, VialeRossiPrj, Discolour, TheKolors, RamilsonMaia&GiuliaAramà, Kris&Kris, Datura, EmaStokholma, Alex...
Performers:
CarloConti, VanessaIncontrada, LauraPausini, Ligabue, Giorgia, Modà, Emma, AlessandraAmoroso, AntonelloVendit...
Exhibitors: Antonelli, Erioli, TascaD'Almerita, Gulfi, Benanti, Monaci, NinoNegri, LoSparviere, CàDeiFrati, CasaleDelGigli...
01. INT/ AUX ambient sound/ SILENCE
02. VO Martina
03. TXT Event direction
Can we fall in love for a sham kiss? For ine...
Actors:
MartaZoffoli, FrancescoFoti, JonisBascir,PijiSiciliani, TizianaProfumi, ClaudiaScarpa, CaterinaCorsi, MarcoGiando...
Actors:
NicolettaCinotti, GiorgiaCecchetti, MariannaGiorgini, MartinaMarzullo, SabrinaSvelto, DavideScarpantonio, Riccard...
MyRole:
Scenographer
Direction:
Elio Sanzogni
Date:
2009.09
Venue:
Alessandria, Fresonara
TWENTY-FOUR
MyRole:
Actress and dancer
Costumes
Direction:
Max Barnabei
Date:
2012.07-08
Venue:
Rodi Garganico, Costa Ripa
TW...
M.art.ina holds art
Brand Projects
Not always a new solution is better than the one already in place.
The consultant must be able to identif...
The art of photography’s goal is to take on a new connotation. In a context where the obsessive urban folklore allows a co...
Music Projects
Buyer:
KiaMotors
Aim:
To developbrand awareness
Budget:
600.000 €
Strategy:
Music Experience
Locat...
THIRTY-ONE
The stage and its setting for Santana Tour has been designed to summarize the entire artistic life of Carlos t...
Fashion Projects
Buyer:
Angelo Giordano & Daniela Papini
Aim:
Promotion
Budget:
none
Strategy:
Shooting campaign
...
THIRTY-THREE
Buyer:
Alessandra Marchi
Aim:
F/W Collection 2012
Strategy:
ParticulareventannouncementVenue:
Rome, Pi...
Food Projects
Buyer:
Patrimonio d’Italia brand
Aim:
To implement the 4° category
Budget:
none
Strategy:
Free press...
THIRTY-FIVE
Buyer:
Accademia Italiana della Cucina
Aim:
80th anniversary celebration of futuristic food
Budget:
15.0...
Incentive Projects
Buyer:
Peroni Srl
Aim:
Best agents incentive travel
Budget:
50.000 €
Strategy:
Excusive venue
...
THIRTY-SEVEN
Buyer:
Mazda Italia
Aim:
Dealership incentive training
Strategy:
Concept linked to company history
Dat...
Incentive Projects
Buyer:
Systagenix
Aim:
Sales meeting
Budget:
150.000 €
Date:
2013.01.28
Venue:
Malta
MyRole:...
THIRTY-NINE
Buyer:
Anonymous company
Aim:
Company banquet
Strategy:
Fundraising
Date:
2012.12.21
Venue:
Rome, Ex...
Cultural Projects
Buyer:
The Global Hamlet
Aim:
To broadcast the crowdsourcing platform
Strategy:
Workshop with spec...
FORTY-ONE .
Buyer:
Zètema
Comune di Roma
Aim:
Not allow libraries to become museums
Budget:
30.000 €
Strategy:
To...
Communication Projects
Imaginary space. Spaceto create.Invisible city. Exploitation ofthe other four senses. In this city...
FORTY-THREE
The sound is an important tool in the perception of space that allows you to make experience in it.
This con...
Communication Projects
How is the best way to develop lateral thinking?
Edward De Bono chose a valid method of creativit...
O’Reilly Media introduced a new style of presentationin 2009. .
You have five minutes and twenty slides to speak about so...
Pull my finger out to know myself.
Give up the little girl to uncover the woman.
Forget memories to start over.
Respons...
SetUpLiveSrl
82,ViaFiladelfia82-Turin
www.setuplive.com
p.9
CitySoundSrl
12,BastionidiPortaNuova-Milan
www.citysound...
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PORFOLIO - 2014 Martina Carlino

Martina Carlino's PORTFOLIO Update version: http://issuu.com/martinacarlino/docs/portfolio2014martinacarlino
Published on: Mar 4, 2016
Published in: Career      
Source: www.slideshare.net


Transcripts - PORFOLIO - 2014 Martina Carlino

  • 1. portfolio Martina Carlino
  • 2. portfolio Martina Carlino
  • 3. issuu.com/martinacarlino/docs @MartinaCarlino linkedin.com/in/carlinomartina Wind, rhythm and barefoot. Dynamic, ambitious and creative. Event and Brand Management background. Experience in entertainment, theatre and aeronautical industry. +39 3405738168 carlino.martina@gmail.com
  • 4. 20ㆍdirectionㆍ25
  • 5. BRAND MUSIC FASHION FOOD INCENTIVE CULTURAL COMMUNICATION prj ideation production
  • 6. People will not come to shake my hand. If they will notice my work it means that I have failed. Ican win only when the magic are show and when I’m able to build emotion. The genius isn’t the artist but who created him.
  • 7. Performers: Cirque du soleil Production: Set Up Live Srl Promoter: Live Nation MyRole: Production assistant Dates: 2014.11.272014.11.282014.11.292014.11.30 Venue: Turin, Palaolimpico NINE
  • 8. Performers: Entics, Mondo Marcio, Snoop Dogg Production: City Sound Srl Promoter: Vivo concerti Official Sponsor: Alfa RomeoPartners: Heineken Radio 105 Pringles Redbull MyRole: Staff assistant Date: 2014.07.30 Venue: Milan, Ippodromo del Galoppo ELEVEN
  • 9. Performers: MadMike, VialeRossiPrj, Discolour, TheKolors, RamilsonMaia&GiuliaAramà, Kris&Kris, Datura, EmaStokholma, AlexGaudino, Reset!, DocMc, Pinkispunk, Merk&Kremont Production: City Sound Srl Organization: Unconventional Events Srl Official Sponsor: Alfa RomeoPartners: Heineken Radio 105 Pringles Redbull MyRole: Staff assistant Date: 2014.07.12 Venue: Milan, Ippodromo del Galoppo THIRTEEN
  • 10. Performers: CarloConti, VanessaIncontrada, LauraPausini, Ligabue, Giorgia, Modà, Emma, AlessandraAmoroso, AntonelloVenditti, TizianoFerro,Noemi, FiorellaMannoia, PinoDaniele,GinoPaoli Production: Ballandi Entertainment SpA Promoter: Friends & Partners group Official sponsor: Wind telecomunicazioni SpA Media partner: Rai Radio2 MyRole: Rehearsal planning activities Date: 2012.05.26 Live on Rai 1: 2012.07.02 Venue: Verona, Arena FIVETEEN
  • 11. Exhibitors: Antonelli, Erioli, TascaD'Almerita, Gulfi, Benanti, Monaci, NinoNegri, LoSparviere, CàDeiFrati, CasaleDelGiglio, FaziBattaglia, MasseriaFrattasi, Montevetrano, Paternoster, MarioSchiopetto, Cormons, SanLeonardo, SanMicheleAppiano, Caldaro, Terlano, EmidioPepe, Nicodemi, MonteDelFra, Tommasi, CastelloDelTerriccio, CampoAllaSughera, Boscarelli, Ruffino, Capezzana, DominiCastellare, IlMarroneto, Dei, ColD'Orcia, Capannelle, BadiaAColtibuono, Salcheto, SilvioNardi Production: Studio Umami Catering: Convivium Firenze Partner: IED Sound Design MyRole: Press and exhibitors accreditation Writing of communication texts Date: 2012.02.13 Venue: Rome, Palazzo Rospigliosi SEVENTEEN
  • 12. 01. INT/ AUX ambient sound/ SILENCE 02. VO Martina 03. TXT Event direction Can we fall in love for a sham kiss? For inexistent landscapes? If we follow the edges of a preset shape we will become prisoners. It’s for this reason that we built other realities in which we can exalt or distort, be ironic or dangerous. There is something of unreal in each one. Everything that happens it exists only in the way that we're willing to tell it! 04. FADE TO BLACK
  • 13. Actors: MartaZoffoli, FrancescoFoti, JonisBascir,PijiSiciliani, TizianaProfumi, ClaudiaScarpa, CaterinaCorsi, MarcoGiandomenico, MarcoMarino Direction: Voci nel deserto MyRole: Script writer Light director Date: 2011.03.04 Venue: Rome, Alcamo TWENTY-ONE
  • 14. Actors: NicolettaCinotti, GiorgiaCecchetti, MariannaGiorgini, MartinaMarzullo, SabrinaSvelto, DavideScarpantonio, RiccardoDeGrandis, MichealMorsicani Direction: Alessandro Piva Shooting: Giovanni Pinzani Riccardo De Grandis Video editing: Giovanni Pinzani Fabio Toffolo MyRole: Direction assistant Date: 2012.03.09 Venue: Rome, Alcamo TWENTY-THREE
  • 15. MyRole: Scenographer Direction: Elio Sanzogni Date: 2009.09 Venue: Alessandria, Fresonara TWENTY-FOUR
  • 16. MyRole: Actress and dancer Costumes Direction: Max Barnabei Date: 2012.07-08 Venue: Rodi Garganico, Costa Ripa TWENTY-FIVE
  • 17. M.art.ina holds art
  • 18. Brand Projects Not always a new solution is better than the one already in place. The consultant must be able to identify and capitalize on what is already present in every organization. Brand care of aeronautical consultant, communication management,
  • 19. The art of photography’s goal is to take on a new connotation. In a context where the obsessive urban folklore allows a continuous advertising brainwashing it’s necessary give a subjective interpretation and discovery your dreams! It was chosen pop art style to enhance the technical characteristics of the product. Headline: Stop the world! Everyone can be an artist. We aren’t satisfy for the position that we have taken . It will be useful to appreciate the moments just experiences to learn about this without getting lost in the virtual universe. There is a continue research of stability. You have to avoid the risk of losing your memories in this fast way of life, because it may contain a solution we were looking for. See the history and the mistakes that keep repeating themselves! Billboard-Heritage Mktg WallTouch-Guerrilla Mktg DigitalWall-Social Mktg Headline: Share an instant for your society! TWENTY-NINE It’s necessary that the consultant works for himself before works for the costumer. creation of a new image throught placement. We are like a real brand, if you will!
  • 20. Music Projects Buyer: KiaMotors Aim: To developbrand awareness Budget: 600.000 € Strategy: Music Experience Location: Rome, Ostiense MyRole: Namingand concept Teaser campaign Ticketing
  • 21. THIRTY-ONE The stage and its setting for Santana Tour has been designed to summarize the entire artistic life of Carlos that will be unexpectedly shown after many years on stage.
  • 22. Fashion Projects Buyer: Angelo Giordano & Daniela Papini Aim: Promotion Budget: none Strategy: Shooting campaign Date: 2014.08.31 Location: Tortona, Old town centre Tortona, Off Tortona, Castello MyRole: Model Creativity Buyer: FISG Aim: To increaseyoungtarget (16-25) Strategy: New uniforms Date: 2011.10.26 Location: Rome, Marino’spalaghiaccio MyRole: Ideation Namingand concept Sponsor scouting Visual presentation
  • 23. THIRTY-THREE Buyer: Alessandra Marchi Aim: F/W Collection 2012 Strategy: ParticulareventannouncementVenue: Rome, Piazza di Spagna Rome, Macro Testaccio MyRole: Guerrilla Mktg Set up
  • 24. Food Projects Buyer: Patrimonio d’Italia brand Aim: To implement the 4° category Budget: none Strategy: Free press and testimonial Location: Rome, Villa Borghese MyRole: Ideation Namingand concept Sponsor scouting Buyer: Regione Lazio Aim: To upgrade made in Italy Budget: 25.000 Strategy: Mix food with music Date: 2012.11.23-25 Venue: Rome, Alpheus MyRole: Naming Creativity
  • 25. THIRTY-FIVE Buyer: Accademia Italiana della Cucina Aim: 80th anniversary celebration of futuristic food Budget: 15.000 € Strategy: Travel from traditionto innovation Date: 2012.02.18 Venue: Rome, Palazzo Rospigliosi MyRole: Ideation Namingand concept Logotype Schedule Creativity Buyer: A Tavola magazine Aim: To award the best female chefs Strategy: Dinner placee using cosmetic ingredients MyRole: Concept Logotype
  • 26. Incentive Projects Buyer: Peroni Srl Aim: Best agents incentive travel Budget: 50.000 € Strategy: Excusive venue Date: 2013.10.18-21 Venue: Amman MyRole: Concept Creativity Schedule Communicationmaterials Budget
  • 27. THIRTY-SEVEN Buyer: Mazda Italia Aim: Dealership incentive training Strategy: Concept linked to company history Date: 2012.05 Venue: Greece MyRole: Concept Schedule Buyer: Banca CR Firenze SpA Aim: To improve customer loyalty Strategy: New editionof Golf Challenge Date: 2011.12.16-18 Venue: Florence, Ponte Vecchio MyRole: Schedule
  • 28. Incentive Projects Buyer: Systagenix Aim: Sales meeting Budget: 150.000 € Date: 2013.01.28 Venue: Malta MyRole: Schedule Budget
  • 29. THIRTY-NINE Buyer: Anonymous company Aim: Company banquet Strategy: Fundraising Date: 2012.12.21 Venue: Rome, Ex Mattatoio Testaccio MyRole: Concept Schedule Buyer: Anonymous cosmetic company Aim: To show new products to special guests Budget: 60.000 € Strategy: To valorize the biological industry Date: 2013.05.25-27 Venue: Trento, Riva del Garda MyRole: Concept Logotype Creativity Communication material
  • 30. Cultural Projects Buyer: The Global Hamlet Aim: To broadcast the crowdsourcing platform Strategy: Workshop with special guests Date: 2013.09 Venue: Rome, Teatro India MyRole: Research Communicationcampaign
  • 31. FORTY-ONE . Buyer: Zètema Comune di Roma Aim: Not allow libraries to become museums Budget: 30.000 € Strategy: To involve videogames industry Date: 2012 Venue: Rome, Biblioteche di Roma MyRole: SchedulePlanning Buyer: IED Aim: To increase students Strategy: Contest Date: 2012.02.07-04.05 Venue: Rome MyRole: To broadcast project Web communication Buyer: UNHCR Aim: To increase benefactors Strategy: To simulate unconfortable situation Date: 2012.06 Venue: Milan MyRole: Concept
  • 32. Communication Projects Imaginary space. Spaceto create.Invisible city. Exploitation ofthe other four senses. In this city you canonly feel. Each venue becomes what you feel. The space is perceived differently by those who pass through it. It isn’t possible to separate the noise from the context. The creation of the atmosphere is subjective. Each individual creates his own atmosphere.
  • 33. FORTY-THREE The sound is an important tool in the perception of space that allows you to make experience in it. This concept was carried out by comparing the futuristic theme of Vangelis in Blade Runner,1982 directed by Ridley Scott and the compositions of Michael Nyman in Gattaca, 1997 directed by Andrew Niccol.
  • 34. Communication Projects How is the best way to develop lateral thinking? Edward De Bono chose a valid method of creativity. To develop each part of the process it’s necessary a global vision but in an ceaseless change of hat. In this way our mind can change point of view. The creation of the weekly report/magazine I seicappelliper pensareallows to the authors to interchange hats each others to deliver different topics in a different way.
  • 35. O’Reilly Media introduced a new style of presentationin 2009. . You have five minutes and twenty slides to speak about something. Fiveteen seconds for each one of them! On February, 2011 this method wascarried in Italy. This presentation was concerned on image communication that this new process bring connectingtopics of public relations like as body language and outfit. How can you present yourself? A self-promotion video editing through personal balance. FORTY-FIVE
  • 36. Pull my finger out to know myself. Give up the little girl to uncover the woman. Forget memories to start over. Responsibility. Stress. Excitement. It’s difficult, shocking but wonderful. I have always leave a piece of my heart in every stage I built, in every project I wrote.
  • 37. SetUpLiveSrl 82,ViaFiladelfia82-Turin www.setuplive.com p.9 CitySoundSrl 12,BastionidiPortaNuova-Milan www.citysoundmilano.com p.11,13 BallandiEntertainmentSpA 14,VialeCarso-Rome www.ballandi.com p.15 StudioUmami 21,VialeGiannotti-Florence www.studioumami.com p.17 IED 11,ViaAlcamo-Rome 122,ViaGiovanniBranca-Rome www.ied.it p.21,23,41 Queimada 169,ViaVittorioVeneto-Rome www.queimada-agency.com p.29 AGENCIES BeSpokeSrl 18,ViaAugustoRiboty–Rome www.bespokesrl.it p.30 BlowUpSrl 24,ViaDandolo–Rome www.blowupsrl.com p.31 NextSpA 26,ViaSallustiana-Rome www.nextspa.com p.36 OmniaMeeting&Congressi 29,ViaTorino-Rome www.omniameeting.com p.39 DDWSrl 3,ViaLucano-Milan www.designdiffusion.com p.41 IDEAS CONTRIBUTORS Personalbrand(p.28)MartinaCarlino.SoftStrategy(p.29) FrancescaAgate,MartinaCarlino,GiuliaPierini,CarloPoli, LucaValerii.Moved(p.29)MartinaCarlino,FrancescoFiorani, MartinaPiazzoli.KiaUrbanBeat(p.30)FrancescaAgate, MartinaCarlino,SaraD’Annibale,MariannaGiorgini,GiulioOppedisano,GiuliaPierini,EleonoraPuccioni.Santana(p.31) MartinaCarlino.FashionIce(p.32)FrancescaAgate,MartinaCarlino,GiuliaPierini.AlessandraMarchirunaway(p.33) MartinaCarlino,MariannaGiorgini,GiulioOppedisano. Spaghettoalpomodoro(p.34)MartinaCarlino.Tastethissound(p.34)FrancescaAgate,MartinaCarlino,MariannaGiorgini,GiulioOppedisano,LorenzoSandano.Caffèantipasto(p.35)MartinaCarlino.Tabularosa(p.35)MartinaCarlino.Peroniincentivetravel(p.36)MartinaCarlino.Mazdaincentive(p.37)MartinaCarlino.GolfChallange(p.37) FrancescaAgate,MartinaCarlino,SaraD’Annibale,GiuliaPierini.Eco-sosteniamolabellezza(p.39)FrancescaAgate, FedericaBelli,MartinaCarlino,FedericaDiRuzza,GiulioOppedisano.Knightsareback!(p.39)FrancescaAgate, MartinaCarlino,SaraD’Annibale,SofiaMelluso,GiuliaPierini, EleonoraPuccioni,VirginiaSanteusanio.Christmascompanyday(p.39)MartinaCarlino.TheGlobalHamlet(p.40) FrancescaAgate,MartinaCarlino,GiulioOppedisano, EleonoraPuccioni.Bibliogiocando(p.41)FrancescaAgate, MartinaCarlino,GiuliaPierini,LorenzoSandano.Writeyourfuture(p.41)FedericaCaglioti,MartinaPiazzoli,MariannaGiorgini,MartinaCarlino.Routineisfantastic(p.41)MartinaCarlino,DanielaCoppola.Cittainvisibile(p.42)MartinaCarlino.Luoghiaffettivi(p.43)MartinaCarlino.Soundmoodboard(p.43)MartinaCarlino.Iseicappelliperpensare(p.44)MarilenaAlesci,FrancescaAgate,MartinaCarlino, ClaudiaLesti,GretaProcentese,AliceRuggini.Comunicareattraversol’immagine(p.45)MartinaCarlino.Presentaresestessi(p.45)MartinaCarlino. Jimi Muttoni,  Fabio Pazzini,  Claudio Montefusco,  Roberta Perna, i Alessandra Colucci,  Tommaso Avellino,  Riccardo Croci,  Francesco Conticello,  Alessandra Pomponi,  FrancescaRusso, FabianaRomano, MichelaMarchi, IlariaLegato, SimoneBarillari, EmanueleMerlino,è GiuliaGrechi, PaolaGagliardo, SerenaAngelini,

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