Running a business about writing is like programming a dance about architecture (with apologies to Mies, Miles, Elvis, Imm...
<ul><li>“ The old stuff gets broken faster than the new stuff is put in its place.” </li></ul><ul><li>Clay Shirky, 13 Marc...
The post-papers transition: <ul><li>THEN: </li></ul><ul><li>You are a writer. </li></ul><ul><li>NOW: </li></ul><ul><li>Y...
As business owner you have to… <ul><li>house the business, pay mortgage or rent, and deductions </li></ul><ul><li>handle p...
There are things you cannot do without <ul><li>Work space (studio, friend’s spare room, writers’ rooms - NOT coffee house...
… tasks you have to perform <ul><li>Group stupid errands or assign away </li></ul><ul><ul><li>Amazon sells filled cartri...
… be ruthless with those so you have time to do these <ul><li>Claim your niche (NASWers already have) </li></ul><ul><li>M...
Contact the author at: <ul><li>www.MarynMcKenna.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter.com/marynm...
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NASW09 McKenna ppt

NASW 09 preso on business aspects of freelance writing
Published on: Mar 3, 2016
Published in: Health & Medicine      Technology      Education      
Source: www.slideshare.net


Transcripts - NASW09 McKenna ppt

  • 1. Running a business about writing is like programming a dance about architecture (with apologies to Mies, Miles, Elvis, Immanuel, or whoever really said that) Maryn McKenna NASW 2009
  • 2. <ul><li>“ The old stuff gets broken faster than the new stuff is put in its place.” </li></ul><ul><li>Clay Shirky, 13 March 2009 </li></ul><ul><li>tinyurl.com/NASWM1 </li></ul>
  • 3. The post-papers transition: <ul><li>THEN: </li></ul><ul><li>You are a writer. </li></ul><ul><li>NOW: </li></ul><ul><li>You are the sole proprietor of a business that sells a commodity: the use of your time . </li></ul><ul><li>(You use it to write.) </li></ul>
  • 4. As business owner you have to… <ul><li>house the business, pay mortgage or rent, and deductions </li></ul><ul><li>handle payroll and benefits </li></ul><ul><li>procure office supplies </li></ul><ul><li>provide technology and manage IT needs and crises </li></ul><ul><li>identify new clients and market the business to them </li></ul><ul><li>retain and manage relationships with existing clients </li></ul><ul><li>produce and distribute your product. </li></ul>
  • 5. There are things you cannot do without <ul><li>Work space (studio, friend’s spare room, writers’ rooms - NOT coffee houses) </li></ul><ul><li>Tech (the best you can afford unless you are a geek; old stuff will waste your scarce time) </li></ul><ul><li>Business-ops software (NOT the best you can afford because there’s too much free stuff out there: </li></ul><ul><li>tinyurl.com/NASWM3 ) </li></ul>
  • 6. … tasks you have to perform <ul><li>Group stupid errands or assign away </li></ul><ul><ul><li>Amazon sells filled cartridges cheaper than big-box stores </li></ul></ul><ul><ul><li>Barter, trade, offshore </li></ul></ul><ul><li>Tune up your productivity </li></ul><ul><ul><li>Lifehacker.com, ZenHabits.com </li></ul></ul><ul><ul><li>tinyurl.com/NASWM5 </li></ul></ul><ul><li>Assess your earnings per-word v. per-hour </li></ul><ul><ul><li>$2.50/word at 1mm-circ magazine may be less/hour than .50/word website </li></ul></ul><ul><ul><li>Aim for a mix that includes prestige names, easy income, steady work </li></ul></ul>
  • 7. … be ruthless with those so you have time to do these <ul><li>Claim your niche (NASWers already have) </li></ul><ul><li>Maintain and build your network (it’s where work comes from ) </li></ul><ul><li>Market your name/reputation/brand </li></ul><ul><ul><li>Website, blog, other’s blogs (and host on yours) </li></ul></ul><ul><ul><li>Facebook, Flickr, whatever fits your product </li></ul></ul><ul><li>Pay knowledge forward visibly </li></ul><ul><ul><li>Digg, Reddit, Twitter </li></ul></ul><ul><li>(Yes, this is all uncompensated) </li></ul>
  • 8. Contact the author at: <ul><li>www.MarynMcKenna.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter.com/marynmck </li></ul>

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