Hello
1. Standard intro
2. Some talking
3. Mystery game!!!
4. 25 useful tips
Who am I?
ֱ◌
1998 2003 2004 (well 2006) 2006 2010 2015
1998 2003 2004 (well 2006) 2006 2010 2015
Top question “do you have an account on…”
Bottom question “have you used it in the last month”
Base = 16,000 16-64 year ol...
TRAFFIC VISIBILITY
BRANDING ADVOCACY
How does this
look for H&B?
TRAFFIC VISIBILITY
BRANDING ADVOCACY
27K clicks 656K reach
7K likes 4% engagement rate
Engagement?
䨠ֳ◌
樀ִ◌
删ֳ◌
ER =
PTAT
÷
Post
reach
ᗰֵ◌
Try to measure
engagement, not just
likes…
Because you can’t see a
click can you?
❐ֶ◌
So how do you just
marshmellow
(This is the mystery game I
was talking about so we are
on point 3 out of 4 here)
ᗰֵ◌
ᗰֵ◌
ᗰֵ◌
闰ֵ◌
闰ֵ◌
闰ֵ◌
Start a community? Ask questions.
Show your range? Let people see (try?) it
Show your expertise? Teach people stuff
I know loads
of you are
already doing
this well!!!!
❐ֶ◌
闰ֵ◌
闰ֵ◌
Try not to
do this…
But this is
totally
cool
25 things
that might
be useful
❐ֶ◌
Learn how it works
闰ֵ◌
Learn how it works
People who like your
page won’t
automatically see your
posts if they haven’t
interacted for ages
闰ֵ◌
闰ֵ◌
Use IFTTT
闰ֵ◌
Boost and
target
鴀ֵ◌
Credit don’t nick
闰ֵ◌
闰ֵ◌
gifs
GIFS
鴀ֵ◌
Stock images vs real images
Stock images
Stock images vs real images
Stock images
Don’t just say
‘good morning’
Have a POV and
purpose
㞀ֶ◌
鸀ֵ◌
Get involved
Teach things
PS:
big quotes
are trendy
ֶ◌
Don’t lie
If you remember one thing from this talkIf you
remember 1
thing…
ֶ◌
Matt Steele
msteele@thisispegasus.co.uk
@themattsteele
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pict...
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Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pictures by Matt Steeele

Here are the slides from my talk at the #NHTSummit in Manchester on Sunday 25th October 2015. Hope you find it useful.
Published on: Mar 3, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Natural Health Trade Summit (25.10.15) How social media can grow your business and why Facebook is more than just cat pictures by Matt Steeele

  • 1. Hello
  • 2. 1. Standard intro 2. Some talking 3. Mystery game!!! 4. 25 useful tips
  • 3. Who am I?
  • 4. ֱ◌
  • 5. 1998 2003 2004 (well 2006) 2006 2010 2015
  • 6. 1998 2003 2004 (well 2006) 2006 2010 2015
  • 7. Top question “do you have an account on…” Bottom question “have you used it in the last month” Base = 16,000 16-64 year olds in the UK August 2015
  • 8. TRAFFIC VISIBILITY BRANDING ADVOCACY
  • 9. How does this look for H&B?
  • 10. TRAFFIC VISIBILITY BRANDING ADVOCACY 27K clicks 656K reach 7K likes 4% engagement rate
  • 11. Engagement?
  • 12. 䨠ֳ◌
  • 13. 樀ִ◌
  • 14. 删ֳ◌ ER = PTAT ÷ Post reach
  • 15. ᗰֵ◌
  • 16. Try to measure engagement, not just likes… Because you can’t see a click can you?
  • 17. ❐ֶ◌ So how do you just
  • 18. marshmellow (This is the mystery game I was talking about so we are on point 3 out of 4 here)
  • 19. ᗰֵ◌
  • 20. ᗰֵ◌
  • 21. ᗰֵ◌
  • 22. 闰ֵ◌
  • 23. 闰ֵ◌
  • 24. 闰ֵ◌ Start a community? Ask questions. Show your range? Let people see (try?) it Show your expertise? Teach people stuff
  • 25. I know loads of you are already doing this well!!!!
  • 26. ❐ֶ◌
  • 27. 闰ֵ◌
  • 28. 闰ֵ◌
  • 29. Try not to do this…
  • 30. But this is totally cool
  • 31. 25 things that might be useful
  • 32. ❐ֶ◌ Learn how it works
  • 33. 闰ֵ◌ Learn how it works People who like your page won’t automatically see your posts if they haven’t interacted for ages
  • 34. 闰ֵ◌
  • 35. 闰ֵ◌ Use IFTTT
  • 36. 闰ֵ◌ Boost and target
  • 37. 鴀ֵ◌ Credit don’t nick
  • 38. 闰ֵ◌
  • 39. 闰ֵ◌ gifs GIFS
  • 40. 鴀ֵ◌ Stock images vs real images Stock images
  • 41. Stock images vs real images Stock images
  • 42. Don’t just say ‘good morning’ Have a POV and purpose
  • 43. 㞀ֶ◌
  • 44. 鸀ֵ◌
  • 45. Get involved
  • 46. Teach things
  • 47. PS: big quotes are trendy
  • 48. ֶ◌ Don’t lie
  • 49. If you remember one thing from this talkIf you remember 1 thing…
  • 50. ֶ◌
  • 51. Matt Steele msteele@thisispegasus.co.uk @themattsteele

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